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Online marketing manager demographics and statistics in the US

Online marketing manager demographics research summary. Zippia estimates online marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our online marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about online marketing managers after extensive research and analysis:

  • There are over 30,922 online marketing managers currently employed in the United States.
  • 46.4% of all online marketing managers are women, while 53.6% are men.
  • The average online marketing manager age is 39 years old.
  • The most common ethnicity of online marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
  • Online marketing managers are most in-demand in Westlake Village, CA.
  • The utilities industry is the highest-paying for online marketing managers.
  • 10% of all online marketing managers are LGBT.
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Online marketing manager demographics by:

Online marketing manager gender statistics

46.4% of online marketing managers are women and 53.6% of online marketing managers are men.
  • Male, 53.6%
  • Female, 46.4%

Online marketing manager gender ratio

GenderPercentages
Male53.6%
Female46.4%

Online marketing manager gender pay gap

Women earn 95¢ for every $1 earned by men

male-income
Male income
$96,974
female-income
Female income
$92,313

Online marketing manager gender ratio over time

This data breaks down the percentage of men and women in online marketing manager positions over time. Currently, 46.4% of online marketing managers are female.
Male
Female
100%
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021

Online marketing manager gender ratio by year

YearMaleFemale
201072.52%27.48%
201172.22%27.78%
201272.77%27.23%
201372.70%27.30%
201471.07%28.93%
201570.65%29.35%
201670.54%29.46%
201769.60%30.40%
201855.89%44.11%
201954.81%45.19%
202053.21%46.79%
202153.59%46.41%

Online marketing manager related jobs gender ratio

We compared online marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.

Job titleMaleFemale
Catering Sales Manager19%81%
Director Of Admissions And Marketing20%80%
Media Traffic Manager20%80%
Online Marketing Manager54%46%
Director Of Sales Engineering93%7%
Route Sales Manager94%6%
Sales Superintendent95%5%

Online marketing manager demographics by race

The most common ethnicity among online marketing managers is White, which makes up 74.6% of all online marketing managers. Comparatively, 8.7% of online marketing managers are Hispanic or Latino and 8.2% of online marketing managers are Asian.
  • White, 74.6%
  • Hispanic or Latino, 8.7%
  • Asian, 8.2%
  • Unknown, 5.3%
  • Black or African American, 3.0%
  • American Indian and Alaska Native, 0.2%

Online marketing manager race

Online marketing manager racePercentages
White74.6%
Hispanic or Latino8.7%
Asian8.2%
Unknown5.3%
Black or African American3.0%
American Indian and Alaska Native0.2%

Online marketing manager race and ethnicity over time

See how online marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.

Online marketing manager race and ethnicity by year

YearWhiteBlack or African AmericanAsianHispanic or Latino
201083.20%3.77%4.83%6.40%
201182.97%3.67%5.02%6.54%
201281.98%4.30%4.92%6.96%
201382.82%3.53%5.17%6.71%
201481.64%4.15%5.07%7.25%
201581.26%3.56%5.82%7.41%
201680.88%3.69%5.85%7.32%
201780.80%3.66%6.04%7.44%
201879.66%3.34%7.30%7.37%
201977.79%3.14%8.02%8.43%
202075.01%3.41%8.18%8.85%
202174.58%3.04%8.15%8.67%

Online marketing manager wage gap by race

According to our data, asian online marketing managers have the highest average salary compared to other ethnicities. Black or african american online marketing managers have the lowest average salary at $92,314.
$108,000
$105,000
$102,000
$99,000
$96,000
$93,000
$90,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
EthnicitySalary
Unknown$96,549
White$96,173
Black or African American$92,314
Asian$104,341
Hispanic or Latino$95,886

Average online marketing manager age

See how the average age of online marketing managers varies based on ethnicity and gender.
Male
Female

Online marketing manager age by race and gender

RaceMale ageFemale age
Unknown37.536
White4037
Black or African American4537
Asian3936
Hispanic or Latino3934

Online marketing manager age breakdown

The average age of online marketing managers is 40+ years years old, representing 44% of the online marketing manager population.

40+ years

30-40 years

20-30 years


Online marketing manager age breakdown

Online Marketing Manager YearsPercentages
40+ years44%
30-40 years39%
20-30 years17%

Online marketing manager educational attainment

The most common degree for online marketing managers is bachelor's degree, with 78% of online marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 6%.
  • Bachelor's, 78%
  • Master's, 13%
  • Associate, 6%
  • High School Diploma, 2%
  • Other Degrees, 1%

Online marketing managers by degree level

Online marketing manager degreePercentages
Bachelor's78%
Master's13%
Associate6%
High School Diploma2%
Other Degrees1%

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Online marketing manager wage gap by degree level

According to the data, online marketing managers with a Doctorate degree earn more than those without, at $114,594 annually. With a Master's degree, online marketing managers earn a median annual income of $110,376 compared to $99,255 for online marketing managers with an Bachelor's degree.
$116,000
$112,000
$108,000
$104,000
$100,000
$96,000
Master's Degree
Bachelor's Degree
Doctorate Degree
EducationSalary
Master's Degree$110,376
Bachelor's Degree$99,255
Doctorate Degree$114,594

Online marketing manager employment statistics

Most online marketing managers work for a private in the technology industry.

Company size where online marketing managers work

Below, you can see the size of companies where online marketing managers work.

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

Online marketing manager jobs by employer size

Company sizePercentages
< 50 employees6%
50 - 100 employees14%
100 - 500 employees20%
500 - 1,000 employees11%
1,000 - 10,000 employees26%
> 10,000 employees23%

Online marketing manager jobs by company type

Employees with the online marketing manager job title have their preferences when it comes to working for a company. For instance, most online marketing managers prefer to work at private companies over public companies.

Education

Public

Private

Government

Online marketing manager jobs by sector

Company typePercentages
Education2%
Public36%
Private61%
Government1%

Online marketing manager jobs by industry

The most common industries for online marketing managers are technology, media and retail.

Technology

Media

Retail

Fortune 500

Professional

Online marketing manager turnover and employment statistics

Online marketing manager unemployment rate over time

The unemployment rate for online marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.

Online marketing manager unemployment rate by year

YearOnline marketing manager unemployment rate
20107.47%
20116.19%
20125.30%
20134.87%
20143.70%
20153.36%
20163.08%
20172.97%
20183.34%
20193.54%
20204.71%
20214.59%

Average online marketing manager tenure

The average online marketing manager stays at their job for 1-2 years, based on the 2,010 online marketing managers resumes in Zippia's database.

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

Online marketing manager tenure statistics

Number of yearsPercentages
Less than 1 year20%
1-2 years43%
3-4 years12%
5-7 years12%
8-10 years7%
11+ years7%

Online marketing manager LGBT ratio compared to similar jobs

Review the percent of online marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
Job titleLGBTJob openings
Vice President Of Sales & Business Development7.25%112,224
Advertising & Promotion Manager9.54%15,051
Online Marketing Manager9.86%-
Media Relations Manager16.11%31,281

Similar online marketing manager jobs LGBT demographics

ProfessionPercentages of LGBT Job openings
Vice President Of Sales & Business Development7.25%112,224
Advertising & Promotion Manager9.54%15,051
Media Relations Manager16.11%31,281

Foreign languages spoken by online marketing managers

The most common foreign language among online marketing managers is Spanish at 35.4%. The second-most popular foreign language spoken is French at 18.1% and Chinese is the third-most popular at 8.3%.
  • Spanish, 35.4%
  • French, 18.1%
  • Chinese, 8.3%
  • Portuguese, 7.6%
  • Mandarin, 6.9%
  • Other, 23.7%

Online marketing manager languages spoken

Foreign languagePercentages
Spanish35.4%
French18.1%
Chinese8.3%
Portuguese7.6%
Mandarin6.9%
Other23.7%

Online marketing manager jobs

Online marketing manager location demographics

The amount you can make as an online marketing manager can depend on where you live. For example, the highest salary of online marketing managers is $173,539. Use our chart to find out where that salary is located.

Where do online marketing managers earn the most?

Online marketing managers earn the most in Washington, where the average online marketing manager salary is $117,610. The map here shows where online marketing managers earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.
Average salary

Which city has the most Online Marketing Managers?

By looking through more than 2,010 resumes, we found that the most popular places for online marketing managers are New York, NY and Los Angeles, CA.
Number of Online Marketing Managers

Online marketing manager jobs by state

RankStateNumber of jobsAverage salary
1California5,286$113,294
2Texas3,005$86,684
3New York2,601$91,919
4Florida2,006$79,929
5Pennsylvania1,740$101,805
6Illinois1,726$88,529
7North Carolina1,475$82,616
8Georgia1,461$81,841
9Massachusetts1,459$88,190
10Virginia1,457$86,702
11Washington1,269$117,610
12Ohio1,209$86,005
13New Jersey1,178$114,317
14Minnesota1,061$88,087
15Colorado897$89,321
16Maryland888$105,356
17Michigan858$99,749
18Arizona742$102,638
19Wisconsin727$89,360
20Oregon716$106,698
21Tennessee674$83,747
22Missouri596$86,051
23Connecticut594$104,747
24Indiana588$90,690
25Utah486$87,505
26Kentucky421$88,168
27South Carolina419$86,746
28Kansas362$82,093
29Arkansas345$79,636
30Iowa338$88,408
31Alabama335$83,111
32District of Columbia313$98,420
33New Hampshire301$95,257
34Nebraska288$82,005
35Louisiana285$78,411
36Nevada284$103,064
37Oklahoma233$82,576
38New Mexico213$88,175
39Maine204$94,538
40Mississippi199$80,089
41Rhode Island184$99,600
42Idaho174$88,565
43Delaware150$87,158
44South Dakota148$86,727
45West Virginia144$87,444
46Hawaii138$57,347
47North Dakota130$89,248
48Montana125$88,619
49Alaska114$81,230
50Vermont112$92,537
51Wyoming106$81,426

Where are online marketing managers in high demand?

Online marketing managers are in high demand in Westlake Village, CA. There are currently 3 job openings for online marketing managers here. We looked over job openings to determine where in the country online marketing managers are in the most demand.
Jobs openings

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