Online marketing manager demographics and statistics in the US
Online marketing manager demographics research summary. Zippia estimates online marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our online marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about online marketing managers after extensive research and analysis:
- There are over 30,922 online marketing managers currently employed in the United States.
- 46.4% of all online marketing managers are women, while 53.6% are men.
- The average online marketing manager age is 39 years old.
- The most common ethnicity of online marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Online marketing managers are most in-demand in Westlake Village, CA.
- The utilities industry is the highest-paying for online marketing managers.
- 10% of all online marketing managers are LGBT.
On this page
Online marketing manager demographics by:
Online marketing manager gender statistics
46.4% of online marketing managers are women and 53.6% of online marketing managers are men.
- Male, 53.6%
- Female, 46.4%
Online marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 53.6% |
| Female | 46.4% |
Online marketing manager gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$96,974
Female income
$92,313
Online marketing manager gender ratio over time
This data breaks down the percentage of men and women in online marketing manager positions over time. Currently, 46.4% of online marketing managers are female.
Online marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 72.52% | 27.48% |
| 2011 | 72.22% | 27.78% |
| 2012 | 72.77% | 27.23% |
| 2013 | 72.70% | 27.30% |
| 2014 | 71.07% | 28.93% |
| 2015 | 70.65% | 29.35% |
| 2016 | 70.54% | 29.46% |
| 2017 | 69.60% | 30.40% |
| 2018 | 55.89% | 44.11% |
| 2019 | 54.81% | 45.19% |
| 2020 | 53.21% | 46.79% |
| 2021 | 53.59% | 46.41% |
Online marketing manager related jobs gender ratio
We compared online marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Online Marketing Manager | 54% | 46% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Online marketing manager demographics by race
The most common ethnicity among online marketing managers is White, which makes up 74.6% of all online marketing managers. Comparatively, 8.7% of online marketing managers are Hispanic or Latino and 8.2% of online marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Online marketing manager race
| Online marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Online marketing manager race and ethnicity over time
See how online marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Online marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Online marketing manager wage gap by race
According to our data, asian online marketing managers have the highest average salary compared to other ethnicities. Black or african american online marketing managers have the lowest average salary at $92,314.
| Ethnicity | Salary |
|---|---|
| Unknown | $96,549 |
| White | $96,173 |
| Black or African American | $92,314 |
| Asian | $104,341 |
| Hispanic or Latino | $95,886 |
Average online marketing manager age
See how the average age of online marketing managers varies based on ethnicity and gender.
Male
Female
Online marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Online marketing manager age breakdown
The average age of online marketing managers is 40+ years years old, representing 44% of the online marketing manager population.
Online marketing manager age breakdown
| Online Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Online marketing manager educational attainment
The most common degree for online marketing managers is bachelor's degree, with 78% of online marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 6%.
- Bachelor's, 78%
- Master's, 13%
- Associate, 6%
- High School Diploma, 2%
- Other Degrees, 1%
Online marketing managers by degree level
| Online marketing manager degree | Percentages |
|---|---|
| Bachelor's | 78% |
| Master's | 13% |
| Associate | 6% |
| High School Diploma | 2% |
| Other Degrees | 1% |
Online marketing manager jobs you might like
Online marketing manager wage gap by degree level
According to the data, online marketing managers with a Doctorate degree earn more than those without, at $114,594 annually. With a Master's degree, online marketing managers earn a median annual income of $110,376 compared to $99,255 for online marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $110,376 |
| Bachelor's Degree | $99,255 |
| Doctorate Degree | $114,594 |
Online marketing manager employment statistics
Most online marketing managers work for a private in the technology industry.
Company size where online marketing managers work
Below, you can see the size of companies where online marketing managers work.
Online marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 14% |
| 100 - 500 employees | 20% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 23% |
Online marketing manager jobs by company type
Employees with the online marketing manager job title have their preferences when it comes to working for a company. For instance, most online marketing managers prefer to work at private companies over public companies.
Online marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 36% |
| Private | 61% |
| Government | 1% |
Online marketing manager jobs by industry
The most common industries for online marketing managers are technology, media and retail.
Online marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Technology | 14% |
| Media | 12% |
| Retail | 11% |
| Fortune 500 | 11% |
| Professional | 9% |
| Internet | 7% |
| Finance | 7% |
| Manufacturing | 6% |
| Hospitality | 5% |
| Telecommunication | 3% |
| Health Care | 3% |
| Start-up | 3% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Non Profits | 1% |
| Insurance | 1% |
| Real Estate | 1% |
| Education | 1% |
| Energy | 1% |
Online marketing manager turnover and employment statistics
Online marketing manager unemployment rate over time
The unemployment rate for online marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Online marketing manager unemployment rate by year
| Year | Online marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average online marketing manager tenure
The average online marketing manager stays at their job for 1-2 years, based on the 2,010 online marketing managers resumes in Zippia's database.
Online marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 20% |
| 1-2 years | 43% |
| 3-4 years | 12% |
| 5-7 years | 12% |
| 8-10 years | 7% |
| 11+ years | 7% |
Online marketing manager LGBT ratio compared to similar jobs
Review the percent of online marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Vice President Of Sales & Business Development | 7.25% | 112,224 |
| Advertising & Promotion Manager | 9.54% | 15,051 |
| Online Marketing Manager | 9.86% | - |
| Media Relations Manager | 16.11% | 31,281 |
Similar online marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Vice President Of Sales & Business Development | 7.25% | 112,224 |
| Advertising & Promotion Manager | 9.54% | 15,051 |
| Media Relations Manager | 16.11% | 31,281 |
Foreign languages spoken by online marketing managers
The most common foreign language among online marketing managers is Spanish at 35.4%. The second-most popular foreign language spoken is French at 18.1% and Chinese is the third-most popular at 8.3%.
- Spanish, 35.4%
- French, 18.1%
- Chinese, 8.3%
- Portuguese, 7.6%
- Mandarin, 6.9%
- Other, 23.7%
Online marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 35.4% |
| French | 18.1% |
| Chinese | 8.3% |
| Portuguese | 7.6% |
| Mandarin | 6.9% |
| Other | 23.7% |
