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The differences between online marketing managers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an online marketing manager and a marketing communications manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for an online marketing manager include web traffic, digital marketing and marketing campaigns. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Online Marketing Manager | Marketing Communications Manager | |
| Yearly salary | $96,212 | $84,146 |
| Hourly rate | $46.26 | $40.45 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,303 | 106,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Online marketing managers and marketing communications managers have different pay scales, as shown below.
| Online Marketing Manager | Marketing Communications Manager | |
| Average salary | $96,212 | $84,146 |
| Salary range | Between $69,000 And $133,000 | Between $60,000 And $117,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Boston Consulting Group |
| Best paying industry | Utilities | Finance |
There are a few differences between an online marketing manager and a marketing communications manager in terms of educational background:
| Online Marketing Manager | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing managers' and marketing communications managers' demographics:
| Online Marketing Manager | Marketing Communications Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.6% Female, 46.4% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |