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Online marketing manager resume examples for 2025

Zippi

Build a better online marketing manager resume with Zippi, your AI resume builder robot.

Updated March 26, 2025
6 min read
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How to write an online marketing manager resume

Craft a resume summary statement

Put a resume summary on the top of your resume to highlight your accomplishments. A resume summary sums up your experience and skills, making it easy for hiring managers to understand your qualifications at a glance. Here are some tips to write a strong, impressive resume summary:

Step 1: Start with your professional title, or the one you aspire to.

Step 2: Detail your years of experience in online marketing manager-related roles and your industry experience.

Step 3: What are your biggest professional wins? Here is your opportunity to highlight your strongest accomplishments by placing them at the start of your resume.

Step 4: Don't forget, your goal is to summarize your experience. Keep it short and sweet, so it's easy for recruiters to quickly understand why you're a great hire.

These four steps should give you a strong elevator pitch and land you some online marketing manager interviews.

Hi, I'm Zippi, your job search robot. Let me write a first draft of your summary statement.

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List the right project manager skills

Many resumes are filtered out by hiring software before a human eye ever sees them. A robust Skills section can let recruiters (and bots) know you have the skills to do the job. Here is how to make the most of your skills section:

  1. Start with the job listing. Frequently, the keywords looked for by recruiters will be listed. Be careful to include all skills in the job listing you have experience with.
  2. Consider all the software and tools you use on a daily basis. When in doubt, list them!
  3. Make sure you use accurate and up to date terms for all the skills listed.
These five steps should give you a strong elevator pitch and land you some online marketing manager interviews.

Here are example skills to include in your “Area of Expertise” on an online marketing manager resume:

  • Web Traffic
  • Digital Marketing
  • Marketing Campaigns
  • Search Engine Optimization
  • Google Analytics
  • Email Campaigns
  • Email Marketing
  • Paid Search
  • Content Strategy
  • A/B
  • Google Adwords
  • Facebook
  • ROI
  • B Testing
  • PPC
  • Web Analytics
  • Lead Generation
  • KPIs
  • CRM
  • Search Engine
  • Campaign Performance
  • Content Marketing
  • E-Commerce
  • Channel Marketing
  • Twitter
  • HTML
  • Customer Acquisition
  • Conversion Rates
  • CSS
  • Funnels

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How to structure your work experience

Your work experience should be structured:

  1. With your most recent roles first, followed by earlier roles in reverse chronological order.
  2. Job title, along with company name and location on the left.
  3. Put the corresponding dates of employment on the left side.
  4. Keep only relevant jobs on your work experience.

How to write online marketing manager experience bullet points

Your resume is not a list of responsibilities or a job description. Instead, it is your chance to show your accomplishments and show why you're good at what you do.

  • Use the What, How, and Why format. Answering these questions turns a bland job description into an effective showcase of your abilities.
  • What were your responsibilities or goals?
  • How did you accomplish them?
  • Why were your results important? (How did it impact your company? Can you quantify the results in numbers? )

Here are examples from great online marketing manager resumes:

Work history example #1

Online Marketing Manager

Thomson Reuters

  • Presented on the topic of Analytics at our National SEO Summit in 2015.
  • Fulfilled ongoing SEO best practices, as well as adapted to changes in the industry for the betterment of each client.
  • Led Link Building Team Managed client PPC Accounts (Google AdWords, Bing Ads) using Kenshoo and AdWords platforms.
  • Managed regional marketing budget of $500,000 for the Americas and tracked ROI for all activities.
  • Created fact sheets, PowerPoint presentations, and sales demonstrations for the management and sales departments.

Work history example #2

Account Executive

Epsilon

  • Counseled clients in applying organizational email platforms to achieve marketing goals in role as Liaison between product management and client.
  • Partnered with SEO agencies to increase search efforts for the brand by using and implementing best practices on the website.
  • Coordinated quotes to design engineers, purchasing managers, then negotiated/closed OEM sales for a connector and cabling manufacturer.
  • Updated rebuttals and email templates Utilized resources such as LinkedIn and ZoomInfo for lead generation and qualification.
  • Challenged to drive sales revenue growth through effective promotion of Internet Services.

Work history example #3

Marketing Communications Manager

IBM

  • Led the development of the business unit's annual IMC strategy for 2003.
  • Created and managed Twitter page publicizing pertinent information to customers, reaching approximately 9000 followers.
  • Worked directly with OEM Customers to deliver non-Logo solutions to generate revenue for PC Company.
  • Developed analytics with SAS, Enterprise Miner, and SQL.
  • Led redesign project for marketing reporting system to align metrics reports to Marketing Management and Program Management objectives.

Work history example #4

Social Media Manager

Sabre

  • Directed 5-person B2C and B2B marketing, public relations and advertising team with $1.5 million budget.
  • Moderated Social Media Platforms (Facebook, Twitter) to quickly respond to a variety of customers issues.
  • Managed Community's Facebook and Twitter accounts, resulting in over 40% increase in followers in the last 12 months.
  • Managed YouTube channel and strategically gained 35,000 subscribers and over 1 million views during the 1st 9 months of company.
  • Maintained a ROI ratio of 8:1.

You can let Zippi customize your resume.

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Add an education section to your resume

Here is the best way to format your education section:

  • Display your highest degree first.
  • If you graduated over 5 years ago, put this section at the bottom of your resume. If you lack relevant work experience, the education section should go to the top.
  • If you have a bachelor's or master's degree, do not list your high school education.
  • If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.

Here are some examples of good education entries from online marketing manager resumes:

Master's Degree in business

California State University - San Bernardino, San Bernardino, CA

1990 - 1991

Bachelor's Degree in english

Ohio State University, Columbus, OH

1992 - 1995

Highlight your online marketing manager certifications on your resume

Certifications can be a crucial part of your resume. Many jobs have required certifications.

To list, use the full name of the certification and the organization that issued it, along with the date of achievement.

Here are some of the best certifications to have on online marketing manager resumes:

  1. Google Data Analytics Professional Certificate
  2. Professional Certified Marketer (PCM)
  3. Google Analytics Individual Qualification (GAIQ)
  4. Project Management Professional (PMP)

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