Top Online Marketing Manager Skills

Below we've compiled a list of the most important skills for an Online Marketing Manager. We ranked the top skills based on the percentage of Online Marketing Manager resumes they appeared on. For example, 15.5% of Online Marketing Manager resumes contained Web Traffic as a skill. Let's find out what skills an Online Marketing Manager actually needs in order to be successful in the workplace.

The six most common skills found on Online Marketing Manager resumes in 2020. Read below to see the full list.

1. Web Traffic

high Demand
Here's how Web Traffic is used in Online Marketing Manager jobs:
  • Direct efforts to optimize, test, and measure the success of landing pages for paid search and organic web traffic.
  • Managed and promoted a weekly photo feature to generate interest and attract web traffic from the target demographic.
  • Increased overall web traffic and awareness by continuously e-mailing new offers to partners through affiliate channels.
  • Build and increase online reputation through social media and web traffic amplification.
  • Played key role in driving a 434% increase in web traffic.
  • Elevated company's online presence and drove increased web traffic.
  • Company web traffic grew by 1000%.
  • Brand Strategy and Development Content Creation and Strategic Writing Advertising Formation and Analysis Web and Graphic Design Web Traffic Analytics and Reporting

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2. Search Engine Optimization

high Demand
Here's how Search Engine Optimization is used in Online Marketing Manager jobs:
  • Designed and implemented search engine optimization programs.
  • Search Engine Optimization Management (SEO) - Development of SEO strategy for company website to increase traffic and improve rankings.
  • Involved in implementing and maintaining Search Engine Optimization (SEO) strategies to website which has increased natural search traffic.
  • Manage the following online channels: Pay Per Click Advertising, Search Engine Optimization, Email, and Display Advertising.
  • Search Engine Optimization: Designed a 128 website Reputation Management Project to combat against bad press and consumer reports.
  • Support and manage Search Engine Optimization (SEO) strategy to drive increase in organic traffic to website properties.
  • Performed basic Search Engine Optimization on websites, increasing organic rankings of websites across major search engines.
  • Managed all Search Engine Optimization (SEO) worldwide, including optimizing in local languages.
  • Redesigned and maintained Road Ranger website employing search engine optimization (SEO) best practices.
  • Use search engine optimization and algorithm hacks to expand content outreach potential.
  • Optimized site for Search Engine Optimization (SEO) and monitored progress.
  • Managed search engine optimization and paid search marketing campaigns with external agencies.
  • Advise search engine optimization (SEO) projects for Marketing Department.
  • Guided Search Engine Optimization (SEO) programs for corporate websites.
  • Lead client search engine optimization (SEO) services i.e.
  • Conducted Search Engine Optimization research for company websites.
  • Search engine optimization strategies for all corporate sites.
  • Developed end-to-end online and search engine marketing solutions using on-page Search Engine Optimization and off-page link building efforts..
  • Developed client onsite search engine optimization that included website development, and strategy.
  • Handled all search engine optimization, marketing research, content development for for company network of 200+ websites.

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3. Email

high Demand
Here's how Email is used in Online Marketing Manager jobs:
  • Developed catalog, email and loyalty marketing strategies while overseeing unprecedented growth for all responsible channels.
  • Researched and created web and email marketing campaigns that included search directory and engine optimization.
  • Reviewed, evaluated and analyzed CRM database to develop targeted audiences for email marketing purposes.
  • Provided strategy for and implemented weekly email marketing blasts to drive event recognition and registration.
  • Encourage quality communications with customers through the execution and implementation of effective email marketing strategies.
  • Developed and executed email segmentation strategies that delivered increased relevance, conversion, and acquisition.
  • Developed & managed email marketing campaign to maintain a highly satisfactory existing user base.
  • Develop email campaign analysis, recommend strategic and tactical changes to maximize campaign performance.
  • Spearheaded development of organization's email marketing program from strategic planning to tactical implementation.
  • Analyzed lifetime value of email registrants and determined optimal customer contact strategy.
  • Designed and implemented email marketing campaigns, including reporting and analysis.
  • Developed email campaign and analysis for online promotions and offers.
  • Supervised email marketing program utilized for acquisition and retention campaigns.
  • Created and published email marketing reporting for senior-level management.
  • Managed aggressive time-lines against multiple emails being launched simultaneously.
  • Design and execute email and social media marketing campaigns
  • Developed and executed an email marketing campaign.
  • Designed and implemented a biweekly email newsletter.
  • Developed global email training programs.
  • Averaged over 1100 leads per B to B leads per month * Directed email campaigns to prospects and to existing customer base

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4. Content Strategy

high Demand
Here's how Content Strategy is used in Online Marketing Manager jobs:
  • Designed campaigns with digital marketing, content strategy, and branding across social media.
  • Developed and manage social media and content strategy.
  • Optimized international website experience and adjusted website content strategy to better align content with local user needs and business goals.
  • Created customer nurturing program including social media lead generation, blog content strategy and email campaign development and execution.
  • Assisted international digital marketing leaders with content strategy, content audit and assessment of assets for migrations.
  • Developed content strategy based on customer journey and engagement.

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5. Web Content

high Demand
Here's how Web Content is used in Online Marketing Manager jobs:
  • Collaborated with marketing communications and product management teams to align web content and campaigns with product launches and promotions.
  • Edit and optimize an average of 20 pages of existing web content for four clients monthly (80/month).
  • Write an average of 16 pages of original web content for four clients monthly (64 pages/month).
  • Led project to build mobile site for public Web content (http://www.capella.edu/mobile).
  • Maintain close dialogue with clinical staff to accurately develop and release web content.
  • Create diverse web content including marketing, blog, and social media.
  • Served as writer and copy editor for web content creation and organization.
  • Authored and edited web content.
  • Developed a SEO web content and backlink acquisition strategy with the support of our third-party SEO firm (RazorFish).
  • Orchestrated digital marketing campaigns, ad buys, content premieres and curated web content.

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6. Facebook

high Demand
Here's how Facebook is used in Online Marketing Manager jobs:
  • Managed Facebook strategies to increase brand awareness and monitoring of social media activities.
  • Supervised and managed online reputation on social media sites including Facebook and Twitter.
  • Increased engagement rates on Facebook that outperformed all of our immediate competitors.
  • Launched the Social Media campaigns for both Facebook and Twitter, driving subscribers to over 10,000 in less than 3 months.
  • Developed expert level experience with Google AdWords, Google Shopping, Facebook Ads, LinkedIn Ads and Google Webmaster Tools.
  • Set up Social Media pages for clients in Facebook, LinkedIn, and looked into other social media pages.
  • Increased the company social network presence, by connecting with their consumers through Facebook, Twitter and YouTube.
  • Launched social media presence with YouTube video, Facebook, and Twitter for brand awareness and industry education.
  • Improved conversion by 75% for a Martial Arts School using Facebook Ads to generate new students.
  • Increased Facebook traffic from 3,000 likes to 25,000 likes in a nine-month period (733% increase)
  • Developed marketing strategies for online sales, and through Social Media outlets via Twitter and Facebook.
  • Managed social media outlets like Facebook, Twitter, and Google+ to stay engage and relevant.
  • Create content for social media channels (Facebook, Twitter, Google+) and blog articles.
  • Boosted Facebook interaction from fewer than 100 to more than 2,000 followers within a two-month period.
  • Manage all pay-per-click accounts across the North American organization (LinkedIn, Google, Facebook).
  • Establish and maintain an active social networking presence for the magazine, including 60,000+ Facebook fans.
  • Managed and optimized marketing campaigns on portals, financial sites, Facebook, and ad networks.
  • Managed various engaging social media profiles including the KraftMaid Facebook page which bolsters over 100,000 followers.
  • Created and launched social media strategy including Facebook, Twitter, Blogs and YouTube.
  • Increased social media lead volume 10-fold: Facebook, YouTube, Twitter and more.

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7. PPC

high Demand
Here's how PPC is used in Online Marketing Manager jobs:
  • Managed and executed strategies involving branding, blogging, content marketing, social media, SEO, PPC and more.
  • Manage and maintain daily/monthly PPC spends for about 30 clients to ensure each campaign meets the desired performance metrics.
  • Increased web-generated leads 76% in one year through SEO, PPC, and targeted consumer events and promotions.
  • Provide management and leadership for all online marketing campaigns totaling $150K daily with special focus on SEM/PPC campaigns.
  • Managed a group of copywriters and optimized content creation for websites, PPC ads and link building efforts.
  • Develop company's global digital marketing best practices, PPC strategy, and evolution of inbound/outbound marketing mix.
  • Direct contact for outside vendors to execute campaign directives as planned Skills Used PPC, SEO, Content Creation
  • Managed and improved PPC ROI by analyzing keyword search and cost reports, then implementing positive changes.
  • Manage online marketing programs for clients including PPC, SEO, Social Media and other online initiatives.
  • Coordinated, executed and measured effectiveness of simultaneous campaigns including print, email, and PPC campaigns.
  • Worked with internal teams to drive traffic and sales through SEO, PPC, and affiliate programs.
  • Optimized online media placements through merchandising, promotions and creative messaging to achieve targeted PPC objectives.
  • Developed SEO, PPC, Social Media and Link Building marketing strategies and campaigns each quarter.
  • Created web landing pages for PPC and print advertisements and perform A/B testings to improve conversions.
  • Developed, optimized, and managed PPC, keyword, banner ad, and linking campaigns.
  • Managed web development, PPC, SEO, affiliate relationships, and press release distribution.
  • Managed budgeting for over 700 client accounts with active PPC campaigns in Google, Yahoo!
  • Established a complete PPC and display ad strategy used from Q1 2015 through Q1 2016.
  • Managed vendors for online pay per click (PPC) advertising and lead generation campaigns.
  • Managed online SEM/PPC projects individually and with teams to effectively better revenue / profit.

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8. Google Analytics

high Demand
Here's how Google Analytics is used in Online Marketing Manager jobs:
  • Studied site traffic using GOOGLE ANALYTICS and created MIS reports to detail noteworthy trends and overall traffic patterns.
  • Analyzed marketing penetration and campaign efficiency by determining keyword effectiveness and customer targeting strategies using built-in functionality and Google Analytics.
  • Analyze key demographics and behaviors via Google Analytics to develop customer acquisition strategy and direct traffic to website.
  • Implemented robust tracking using Google Analytics including Campaign and Goal tracking to analyze channel marketing effectiveness.
  • Analyzed the effectiveness of social media content and prepared reports utilizing Google Analytics and research data.
  • Increase account sign-ups by identifying and split-testing conversion optimization opportunities via Google Analytics.

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9. ROI

high Demand
Here's how ROI is used in Online Marketing Manager jobs:
  • Led program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
  • Generated marketing performance reports, provided analysis and executed on that analysis to ensure positive ROI where appropriate.
  • Integrated online performance metrics with operational metrics to better track ROI and financial returns of online/offline initiatives.
  • Developed ROI-driven marketing strategies for comparison shopping engines, display and affiliate channels.
  • Measured marketing campaign success and ROI which dictated marketing decisions and investments
  • Collected and evaluated metrics for all online advertising campaigns/website activity and adjust strategies as needed based on real-time insights into ROI.
  • Manage 50 top level affiliate partnerships - Sales, ROI, ad spend, complex negotiations to capitalize on strong ROI.
  • Prepared monthly reporting on effectiveness of banner investments by placement site relative targeted CPM, ROI and cost per click measures.
  • Increased ROI by 20% from optimizing search engine rankings of company websites using the most effective and current SEO practices.
  • Monitored marketing campaigns, website usability, traffic, conversion and ROI, and reported results to management and clients.
  • Provide the analysis and strategies needed to grow volume and ROI using extensive analysis and testing to determine next steps.
  • Developed a campaign plan and implementing changes that will double ROI output of overall campaign by the end of 2010.
  • Measured and communicated key performance indicators, site campaign performance, conversion funnels, and ROI to internal stakeholders.
  • Developed customer acquisition campaigns to attract, qualify and convert new customers while decreasing acquisition costs and increasing ROI.
  • Spearheaded the execution of website re-design and migration to new domain; project yielded a 600+% ROI.
  • Monitor sales on a daily basis, analyze, and detect opportunities to increase client's ROI.
  • Promoted more profitable products prominently in each target market to increase ROI and company s profit.
  • Engineered a bidding algorithm to maintain target ROI across 3 search-engine marketing (SEM) accounts.
  • Improved advertising efficiency and ROI of paid search and affiliate marketing by 75% in 2009.
  • Identified many opportunities to improve the ROI and implemented standard solutions within short time frames.

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10. Twitter

high Demand
Here's how Twitter is used in Online Marketing Manager jobs:
  • Created eye-catching headlines to increase Twitter followers through relevant content.
  • Increased Twitter followers by 45% in one week.
  • Created the Twitter account for the company.
  • Leveraged Twitter for EA news, releases, or key marketing initiative promotions, including contests to attract demographics.
  • Raised Klout score, network influence, and Twitter unique re-tweeters by 50%.
  • Developed a successful social media branding strategy that generated an online following of over 50,000 twitter followers.

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11. SEO

high Demand
Here's how SEO is used in Online Marketing Manager jobs:
  • Managed SEO to improve organic rankings through technical website enhancements, linking strategies, website optimization and internal process improvement.
  • Redesigned and relaunched corporate website for major product releases during the holiday season incorporating SEO techniques and keyword placement.
  • Managed relationship with external SEO Company/Consultant and internal personnel.
  • Developed and Executed SEO strategy and implementation.
  • Added value during early project stages of SEO proposal that were customized to client websites, replacing prior standardized marketing approach.
  • Generated traffic and converted E-commerce sales to the website using SEO, SEM, affiliate marketing, and social media.
  • Manage an online marketing team, which includes sales, SEO, graphics, writing, programming and customer service.
  • Increased unique visitors by 55% which generated new leads for a local Makeup School using the latest SEO strategies.
  • Initiated and devised the SEO plan, standards and procedures, for the Marketing department and for the Content Producers.
  • Optimized online advertising campaigns, search marketing (SEO, SEM) and all other forms of display advertising campaigns.
  • Created, implemented, & managed online adoption & growth of products through social media, SEM, and SEO.
  • Created and managed all digital content for e-newsletters, social media channels, website and SEO and SEM campaigns.
  • Improved Google and other search engine traffic through SEO tactics by focused improvement of brands and category listings.
  • Assist in managing SEM and SEO campaigns resulting in increasing traffic to site on average by 40%.
  • Optimize website content, manage online advertising accounts and update SEO strategy to help dealerships sell more cars.
  • Perform on page SEO to ensure all new and existing site content is optimized for its targeted keywords.
  • Planned, designed and executed web, SEO/SEM, e-mail marketing, social media and display advertising campaigns.
  • Initiated and accomplished complex website redesign projects, including coordinating assets, content, SEO, and promotion.
  • Increased Organic Traffic by 500% through SEO and conversions by 350% through landing page optimization.
  • Developed white hat SEO practices and create linked building and content generation ideas for social media feeds.

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12. SEM

high Demand
Here's how SEM is used in Online Marketing Manager jobs:
  • Planned and executed web development and SEM initiatives to improve user experience, increase leads and identify new digital advertising opportunities.
  • Designed and initiated external marketing programs and corresponding advertisement to increase customer traffic and consumer loyalty.
  • Managed Licensing Agreements for use of Professional Sports Photography in advertisements.
  • Market Leader in Semiconductor manufacturing software and services.
  • Programmed Web forms and seminars registration pages in PHP and ASP with MySQL and SQL Server databases, and excel integration.
  • Defined SEM strategy; created, implemented, tracked, analyzed, and optimized new customer acquisition campaigns across all programs.
  • Disseminated regularly to team members to keep the creative fresh, up to date and integrated with our customer base.
  • Implemented long tail SEM unbranded strategy that led to 10% monthly sales, optimizing to a $10 CPO.
  • Manage and develop SEM, campaigns & strategy working with various Ad Networks, and display partners.
  • Designed, edited, and created advertisements for titles' websites, emails, and social channels.
  • Created, managed and maintained all website assets, launched social programs and ran SEM & Display campaigns
  • Maintained marketing performance levels by stepping-in as SEM Manager and directing entire function on short notice.
  • Create a strategic SEM plan to bring an online presence to the company through niche websites.
  • Founded new team and established guidelines, processes and standards for all global web seminar productions.
  • Used SEM best practices for implementation of keyword expansions, creative testing, and analyses.
  • Managed external agency and reduced SEM budget more than 30% without loss in conversion.
  • Created various landing pages, advertisements, and contests to go along with campaigns.
  • Analyzed performance, setup keyword generation processes, managed bids and optimized SEM campaigns.
  • Placed banner advertisements on relevant sites, managed specific chat rooms and generated sales.
  • Oversee the development of custom, in-house SEM management tools including proprietary bidding algorithm.

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13. Online

high Demand
Here's how Online is used in Online Marketing Manager jobs:
  • Worked closely with Workers' Online Operations Manager to determine vendor capability and compatibility with current and future objectives.
  • Develop and lead end-to-end implementation of online marketing strategies and campaigns for latest nationally promoted devices and services.
  • Worked with external advertising agency to develop and execute targeted campaigns promoting e-learning software and online course materials.
  • Remained vigilant of industry marketing trends and requirements as they related to online marketing and digital subscriptions.
  • Implemented internet-based marketing strategies designed to drive brand awareness, revenue growth and customer online interaction.
  • Created marketing strategy, promotional plan, email communication strategy, coordinated online media buys.
  • Evaluated emerging technologies with consideration on how they benefit the companies online marketing efforts.
  • Collaborated with Finance to access effectiveness of online/offline marketing activities to support budget planning.
  • Provided leadership for two-member team overseeing all online channel digital acquisition strategy and campaigns.
  • Developed and implemented online marketing promotional calendars and campaigns for web and email campaigns.
  • Developed and maintained result driven online marketing campaigns for local and international clients.
  • Managed online marketing budget, processed invoices and reconciled budget to reflect accuracy.
  • Managed multiple online agencies in developing and implementing online media and creative strategies.
  • Collaborated with advertising and promotion managers to promote products and services online.
  • Managed all aspects of online marketing including portal relationships and advertising buys.
  • Provided online marketing and merchandising strategy to wholesale vendors and national retailers.
  • Optimize online marketing campaigns through consistent analysis and evaluation of conversion metrics.
  • Developed and implemented a comprehensive end-to-end Online Marketing & Sales program.
  • Ensured consistent brand messaging throughout all online and offline communications.
  • Supported online marketing efforts including search engine and email marketing.

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14. Internet

high Demand
Here's how Internet is used in Online Marketing Manager jobs:
  • Maintained daily communication with business teams and organize weekly meetings via internet and social media.
  • Responded to real estate agents who expressed interest in developing an Internet based marketing strategy.
  • Worked with website owner and operator to re-establish an affordable internet presence.
  • Trained and provided hands-on expertise in Internet Marketing and business development.
  • Analyzed and optimized internet campaigns for lead performance.
  • Developed a sales strategy for handling Internet leads offering competitive incentives in an effort to get them to visit the showroom.
  • Created key internet marketing activities to acquire and retain new clients through email campaigns, affiliate marketing, and social media.
  • Job Duties included assisting clients in their Internet marketing efforts and Search Engine Optimization to increase brand awareness and sales.
  • Handled all aspects of social media, and Internet sales through cars.com, auto trader and other online sales.
  • Promoted external pitching of film to media outlets such as radio shows, newspapers, and other Internet sources.
  • Develop and implement internet marketing initiatives for the companies' product website and corresponding auction site.
  • Managed, recruited, and trained internet marketing specialists, content writers and Internet researchers.
  • Quadrupled sales volume to 15,000 access line and internet service orders per month.
  • Managed all Internet and email marketing activities for the $40 million agency.
  • Created comprehensive presence for wholesale and retail tobacco sales on the Internet.
  • Implement branding and marketing vision in adherence to Internet best practices.
  • Developed and directed internet wide marketing campaigns for our clients.
  • Provided weekly Intranet and Internet usage reports to management.
  • Manage a $150,000 Internet Marketing budget.
  • Managed 7-person b2b Internet marketing team.

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15. E-Commerce

average Demand
Here's how E-Commerce is used in Online Marketing Manager jobs:
  • Implement modifications to existing website e-commerce products/services offerings.
  • Tracked and measured e-commerce and online advertising programs.
  • Implemented promotional e-mail campaigns, cross-sell offers and site merchandising tactics to increase average order size and e-commerce purchases.
  • Develop promotional products for a non-profit group as a part-time volunteer, sharing marketing and e-commerce knowledge.
  • Helped to develop and integrate quote system with e-commerce engine and merchant transaction processing systems.
  • Managed weekly content updates to website and contribute to the maintenance of e-commerce site.
  • Monitor and maintain e-commerce channels while generating revenue for PepsiCo's Innovation Team.
  • Achieved an average 48% increase in e-commerce sales vs. the previous year.
  • Create marketing requirement & co-ordinate transition from homegrown web platform to ATG E-commerce.
  • Generated weekly reports to senior management regarding the growth of the e-commerce platform.
  • Managed successful development and launch of company websites and e-commerce store.
  • Developed launch strategy for new product offering across 7 e-commerce partners.
  • Redesigned E-Commerce site buttons and colors according to best practice guides.
  • Created Consumer Market Research on US and Latin America e-commerce development.
  • Led the integration and launch of IBM WebSphere E-Commerce platform.
  • Developed, managed & maintained SSV E-Commerce initiatives.
  • Focused on Online Marketing and E-commerce optimization but also worked in retail, tradeshows, and other traditional marketing arenas.
  • Implemented techniques that increased visitors to our Web site and improved quality of content for our e-commerce Web site.
  • Produce brand marketing for company -Developed strategic e-commerce marketing cost plans for products that increased sales by 100%.
  • Administered the e-commerce Web site of the company updating product database, changing prices, and monitoring sales.

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16. Yahoo

average Demand
Here's how Yahoo is used in Online Marketing Manager jobs:
  • Increased customer retention using re-targeting networks such as ValueClick and Yahoo Display Ad Network.
  • Developed client's Local Business Listing Optimization including Google Places and Yahoo Local.
  • Coordinated online marketing partnerships (AOL, Yahoo, and MSN).
  • Owned and managed a budget of over $9 million for Yahoo!
  • Led effort to boost partnership with Yahoo, thereby increasing business opportunities.
  • Executed paid search campaigns through Google AdWords, Yahoo!
  • Created Index pages for Major Search Engines, Google, MSN and Yahoo.
  • Google, MSN and Yahoo.
  • Developed and maintained all SEM platforms (Google Adwords, Yahoo, Microsoft ad center) and maintained monthly budget.
  • Assisted with the planning, management and optimization of SEM campaigns on Google, Yahoo Bing, YouTube and Facebook
  • Work includes - setting up Google Adwords campaigns, Yahoo and other search engine Campaigns.
  • Work with dedicated Google, Bing and Yahoo account teams to drive ongoing campaign optimizations.
  • Google, Bing, Yahoo, Facebook, LinkedIn, etc.).
  • Used Google Adwords, Microsoft adCenter and Yahoo Search Marketing to market TimeSys' LinuxLink product.

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17. A/B

average Demand
Here's how A/B is used in Online Marketing Manager jobs:
  • Collaborated with Harte Hanks and GSI Commerce matching versions against segment(s), A/B testing setup (10/10/80).
  • Devised and conducted A/B and multivariate tests to adopt the optimal marketing campaign across multiple channels.
  • Conducted ad copy and landing page A/B testing to improve conversions for paid search campaigns.
  • Conducted A/B and multivariate testing on all organic, paid, and affiliate landing pages.
  • Created and ran A/B tests on Landing Pages and Ads on all paid channels.
  • Designed and executed A/B tests on ad copy & landing pages to optimize performance.
  • Developed A/B testing programs to capitalize on site traffic and generate incremental leads.
  • Optimized lead conversion and user experience via A/B testing.
  • Campaign optimization using A/B testing.
  • Conducted A/B testing of landing pages
  • Run A/B tests using tools like Optimizely to optimize website for conversions and quickly test various design elements.
  • Improved UI by running spilt A/B testing and simplifying search functionality and page categorization.
  • Help improve clients' websites through A/B testing and applying best practices for webpages.
  • Create and monitor A/B tests (Blue Hornet, iContact and Constant Contact).
  • Developed and executed A/B tests and optimized best performing designs.
  • Designed Marketo automation strategies: A/B/C testing, drip campaigns, event/webinars.

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18. Youtube

average Demand
Here's how Youtube is used in Online Marketing Manager jobs:
  • Delivered and monetized highly rated, trending YouTube content in collaboration with major brands.
  • Content Creator Developed a highly successful YouTube channel and website.
  • Produced and optimized numerous Youtube videos targeted to specific keyword niches.
  • Managed to launch Vodafone YouTube Channel with 68,800 subscribers and over [ ] views.
  • Created a web series on Youtube called "Structural Integrity."
  • Developed and executed marketing strategies for YouTube AVOD channels including video programming schedules.

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19. Conversion Rates

average Demand
Here's how Conversion Rates is used in Online Marketing Manager jobs:
  • Optimized User Experience of marketing website for improved conversion rates of leads.
  • Collaborated with production teams to improve landing page conversion rates.
  • Increased conversion rates through A/B testing various landing pages.
  • Increased landing page conversion rates from 4.6% to 7.2% in 6 months.
  • Introduced scheduled targeted email marketing programs using Eloqua resulting in increased open and conversion rates over previous sporadic email blasts.
  • Partnered with creative department for continual landing page optimization through A/B split and multi-variant testing to enhance overall conversion rates.
  • Increased conversion rates and visitor traffic by optimizing effective ad copy in Google Adwords and Facebook Ads.
  • Increased conversion rates and traffic to Harrisdirect through pay per click and natural search optimization.
  • Boosted conversion rates by 40% through innovative customer relationship building and landing page optimization.

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20. CRM

average Demand
Here's how CRM is used in Online Marketing Manager jobs:
  • Lead Generation, Content Strategy/Management, Copy Writing, CRM Campaigns, Market Research.
  • Managed and maintained the ADP Dealer Services CRM and Ford internal Dealer connection CRM.
  • Championed the development of the company s customer data warehouse to support CRM initiatives.
  • Merged data from both CRM's to create Single Global Database.
  • Key participant in the transition to the Oracle CRM platform.
  • Managed CAN-SPAM compliance and produced mailing lists with CRM team.
  • Implemented SEO improvements while working with NetSuite CRM/website system.
  • Leveraged CRM data to enhance marketing through customer segmentation, personalization, promotion mix, and creative optimization.
  • Involved in selection and implementation of CRM system, Salesforce.com, helping to integrate system with existing internal databases.
  • Investigated and Implemented the use of the RightNow CRM application, including website, customer tracking and reporting.
  • Tracked effectiveness, progress, life cycle of web leads in CRM/SFA tool (Salesnet).
  • Design CRM strategy for all marketing touch points during user lifecycle.
  • Championed the project of implementing CRM tool, Salesforce.com.
  • Served as the division's Siebel CRM administrator.
  • Perform CRM analysis and execution of lifecycle marketing Develop and maintain internal and external relationships.
  • Cultivated a conversion strategy using Salesforce CRM and Marketo automated marketing platform.
  • Designed, tested and executed lead nurture campaigns using marketing automation and CRM software (Marketo & Salesforce).
  • Worked extensively with CRM software, Google Adwords and Analytics.

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21. Analytics

average Demand
Here's how Analytics is used in Online Marketing Manager jobs:
  • Streamlined online marketing measurement/reporting in Google Analytics by identifying KPI's and developing dashboards based on business objectives.
  • Configured analytics, designed custom KPI reporting for management, and made strategic recommendations.
  • Led campaigns in multiple social media channels and measured their efficiency using different analytics.
  • Analyzed web analytics for senior management to substantiate web activity into bottom line revenue.
  • Maintain and analyze website and e-marketing analytics to effectively improve on all online initiatives.
  • Apply web analytics to determine efficacy of individual marketing campaigns across multiple channels.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
  • Developed targeted e-mail marketing campaigns with the information supplied by the analytics reports.
  • Managed advertising analytics for one of the largest direct response advertisers online.
  • Increased customer acquisition and retention utilizing web analytics to drive marketing optimization.
  • Analyzed social media efforts and edited content and strategy based on analytics.
  • Search engine optimization, social media development, analysis of web analytics.
  • Develop requirements, evaluate vendors, and implement multiple web analytics technologies.
  • Analyzed viewer demographics using Google Analytics, increasing views and engagement.
  • Produced performance analytics, and provided guidance to senior management.
  • Identified opportunities to increase site performance and conversions through analytics.
  • Report effectiveness through web and social media analytics.
  • Monitored user activities by utilizing web analytics.
  • Introduced KPI-driven campaign management via Google Analytics.
  • Initiated and developed campaign response analytics reports.

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23. Html

average Demand
Here's how Html is used in Online Marketing Manager jobs:
  • Web page optimization of navigation, load times, graphics, XHTML and CSS - W3C cross-platform and browser compliance.
  • Executed weekly email marketing campaigns to 140K opt-in subscribers, writing ad copy, editing images, and HTML.
  • Provided sales support materials including case studies, sell sheets, HTML emails and custom sales decks.
  • Managed all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
  • Performed basic website content updates including web page additions, HTML/ FTP code and page development.
  • Experienced in programming languages including HTML, CSS, JavaScript, PHP, MySQL and Bootstrap.
  • Created and modified web pages using CSS, HTML and JavaScript.
  • Deploy event specific HTML emails through Vertical Response.
  • Edited HTML and PHP source code.
  • Developed, edited, and implemented website content and daily curriculum using Wordpress/HTML/CSS and numerous email marketing platforms.
  • Produced HTML E-mails, company podcast, webinars, web banners and Flash modules for viral marketing and advertising purposes.
  • Web Development: Website Optimization & updating pages using HTML & CSS, Maintaining Wordpress blog using CSS & PHP.
  • Redesigned existing company website (all HTML then) & ecommerce enabled it, primarily for digital products.
  • Used Dreamweaver and hand coded HTML and CSS to create professional, attractive, and functional websites.
  • Maintained email marketing program through all channels using basic html knowledge to edit and produce content.
  • Developed a custom website utilizing HTML, ASP.NET, CSS and Javascript.
  • Search Marketing Created HTML Based E-Mails for Targeted Permission Marketing Campaigns
  • Build and maintain websites in flat HTML, WordPress, Drupal, and other content management systems.
  • Created websites with Wordpress and customized some html and php code to adjust webpages to company standards and needs.

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24. Customer Service

average Demand
Here's how Customer Service is used in Online Marketing Manager jobs:
  • Implemented customer service polices/exit poll scripts and exit prevention strategies/retention scripts to improve customer retention.
  • Provide exceptional customer service and resolve customer problems or complaints by determining optimal solutions.
  • Assisted in hotel reservation sales and provided upstanding hospitality and customer service.
  • Provided customer service and solved customer problems by determining optimal solutions.
  • Developed and implemented customer service training concepts and policies.
  • Conduct informal training sessions to keep Customer Service and Technical Services staff up to date on website functionality and enhancements.
  • Defined processes to achieve outstanding customer service and support, and applied them on day-to-day interactions with customers.
  • Charged with performing wide range of operations, including online sales, management, and customer service.
  • Spearheaded quarterly Customer Service Index, analyzing and interpreting data for presentation to product and sales teams.
  • Managed Affiliate Program, Cultivated Affiliate Relationships, and handled all aspects of customer service.
  • Manage all aspects of operations/tech set ups, quality assurance, customer service, testing/reporting.
  • Create marketing and content schedules, collaboration discovery and outreach, customer service specialist.
  • Performed managerial duties including payroll and accounting, staff supervision, and customer service.
  • Delivered 75% rate of renewal by maintaining high customer service standards.
  • Position: Sales & Customer service Mgr.
  • Focalized on customer service quality and implemented an online Chat for that purpose.
  • Manage customer service upsell program for website and phone contacts.

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25. Affiliate Program

average Demand
Here's how Affiliate Program is used in Online Marketing Manager jobs:
  • Founded the affiliate network, defining affiliate program framework, actively participating in recruitment, contracting and negotiations.
  • Standardized the U.S. affiliate program and structured a global affiliate strategy resulting in profitable, synergistic partnerships.
  • Trained associate to takeover daily management of affiliate program.
  • Maintained and monitored all affiliate programs and activities.
  • Manage, develop, and build internal Affiliate program, develop and increase presence in the Commission Junction ad network.
  • Led $70M+ in house and network, affiliate programs for all brands for the US and Canadian markets.
  • Manage Commission Junction affiliate program, setting up custom tier structure that improved affiliate sales by 10%.
  • Restructured marketing affiliate programs that improved company efficiency and saved $50K in marketing costs.
  • Founded, managed the development team for the company's website and developed affiliate program.
  • Increased approved applications via the affiliate program by 800% in 2005 compared to 2004.
  • Managed the $40 million dollar affiliate programs across 5 brands during 2009.
  • Manage existing US affiliate program and develop a global affiliate strategy.
  • Increased affiliate programs year over year by 30-35%.
  • Handled the technical implementation of the FAO affiliate program.
  • Launched and Managed Affiliate program for 5 shops.
  • Managed a global affiliate program with 16,000 partrners in three countries, 5 small business offerings and 10 Million in revenue.
  • Developed, integrated and managed 3rd party affiliate programs via Commission Junction (CJ) and Linkshare networks.
  • Cut over [ ] in cost from the affiliate program while continuing to grow top line revenue.
  • Coordinated affiliate program with 7000 affiliates exceeding $90,000 in monthlyrevenue.

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26. KPI

average Demand
Here's how KPI is used in Online Marketing Manager jobs:
  • Evaluated and implemented all third party solutions to raise overall revenue and exceed business KPI's.
  • Established an automated KPI reporting system and a rule based recommendation engine for the agents.
  • Created weekly KPI's to monitor and optimize 50K/monthly ad spend.
  • Budgeted and reported on the performance of each customer acquisition channel, ensuring marketing KPIs performed at optimal levels.
  • Facilitated bi-weekly marketing team meeting and collaborated with sales teams to meet goals and review KPIs.
  • Produced BI insights, measured and analyzed marketing KPIs and build reports and dashboards.
  • Established Key Performance Indicators (KPIs), measuring and reporting on operational effectiveness.
  • Defined company's digital growth path, establishing goals, plans and KPIs metrics.
  • Reported on weekly and monthly status on KPIs as well as ideas for improvements.
  • Produced monthly traffic, sales and other KPI reports to general management
  • Established program metrics and KPIs for each owner and entire program.
  • Draft KPIs to mirror business strategies and objectives.
  • Lead for Salesforce implementation, training, marketing dashboards with target KPIs.

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27. Project Management

average Demand
Here's how Project Management is used in Online Marketing Manager jobs:
  • Project Management: Manage cross-functional teams to define requirements for new products and partnerships and implement initiatives.
  • Web Development, project management, and business/technical/systems analysis for CME Group's customer-facing website.
  • Developed and maintained Microsoft Office SharePoint sites for project management and Intranet purposes.
  • Implement creative project management process to increase productivity and efficiency.
  • Project management and coordination of the company's online web development from a corporate perspective for 27 vacation destinations.
  • Collaborated with graphic designers, web developers, IT, and content writers using JIRA Project Management.
  • Provide leadership in Project Management role by collaborating with third party vendors and cross functional teams.
  • Managed the design and build of a company- wide intranet and project management system.
  • Project management the redesign of PCFA's website with external agency.
  • Accomplished at creative development, inbound marketing, and project management.
  • Project management of web development and creative design.
  • Manage marketing programs as needed end-to-end, including planning, execution, project management, reporting and optimization.
  • Project management lead for 2 web site redesigns.

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28. Customer Acquisition

average Demand
Here's how Customer Acquisition is used in Online Marketing Manager jobs:
  • Oversee affiliate partner accounts maximizing sales performance, reducing customer acquisition costs and expenses.
  • Managed digital platform in support of $100M customer acquisition marketing initiative.
  • Researched, identified and implemented new online traffic and customer acquisition opportunities.
  • Develop and execute low-cost customer acquisition opportunities and promotions evaluating order economics.
  • Developed online marketing strategies to increase customer acquisition and brand awareness.
  • Leveraged existing customer data to find like prospects & lowered cost per customer acquisition by 42%.
  • Directed the design and execution of all email marketing campaigns for both customer acquisition and retention.
  • Created multiple campaigns and managed traffic, customer acquisition and conversion through the channel.
  • Increased customer acquisition by 10% for the B2B sales team.
  • Managed Digital Marketing initiatives; responsible for multi-million dollar customer acquisition budget across multiple brands.
  • Led customer acquisition campaigns and forecasted performance goals.
  • Directed digital marketing activities for an eLearning software maker in the global market, responsible for direct revenue and customer acquisition.

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29. Company Website

average Demand
Here's how Company Website is used in Online Marketing Manager jobs:
  • Managed company website and digital storefront.
  • Evaluate the company website and make recommendations based on new technologies and capabilities, and implement changes as needed.
  • Web Product Management - Managed the creation and optimization of B-to-C company website with an emphasis on lead generation.
  • Managed company website and created web banners, fliers, and all marketing material for company promotions.
  • Worked with Webmaster to update company Website and suggest appropriate content, functionality, and navigation.
  • Led a team in producing and maintaining company website, social media websites and company blog.
  • Assisted with the redesign of the company website to promote more online business.
  • Handled the complete company website, researching current designs and trends.
  • Maintained and updated content and design of two company websites.
  • Provide written content on the company website and blog.
  • Designed and developed the entire 80+ page company website.
  • Project manager for redesign of company website.
  • Advanced through several marketing roles, culminating in leading cross-functional teams to strategize and manage company websites and digital initiatives.
  • Performed maintenance and improvements on company website using Dreamweaver CS4.

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30. Omniture

low Demand
Here's how Omniture is used in Online Marketing Manager jobs:
  • Led Omniture implementation projects for Site Catalyst, Test & Target, Discover, Genesis, and Site Search.
  • Improved Omniture reporting for the Online Travel team by working with team members to assess reporting needs.
  • Create Omniture web metric reports, analyze findings, and make recommendations to key stakeholders.
  • Optimized Omniture web analytics reporting for marketing.
  • Identify and evaluate new data-driven opportunities for revenue and audience growth utilizing Exact Target, Omniture, and Google Analytics.
  • Employed analytics tools from Omniture and Hyperion Solutions to optimize promotions, guide business decisions and report on overall performance.
  • Developed A/B tests to optimize pricing, landing pages, media creative and messaging through Optimizely and Omniture.
  • Launch triggered emails based on consumer behaviors Use Omniture to compile site analysis and measure performance each campaign.
  • Reported metrics through Omniture, Google Analytics, & other 3rd party data measuring.
  • Managed program through Omniture and Google, Yahoo and Bing Ad words.
  • Generated reports with Omniture Site Catalyst, Responsys, e-Dialogue.
  • Developed direct-to-consumer email marketing strategy by implementing A/B testing, message personalization, and segmented email campaigns using DARTmail and Omniture.
  • Search engine traffic and conversion analyzes using Google Analytics, Omniture Site Catalyst webtrends, Google keyword tool and Google webmaster.
  • Utilized the Omniture Site Catalyst analytics program to monitor campaign performance and to provide reporting to key stakeholders.

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31. Site Traffic

low Demand
Here's how Site Traffic is used in Online Marketing Manager jobs:
  • Managed several efforts to increase order flow site traffic from 15K users to over 75K sales candidates per month in 2008.
  • Increased overall website traffic by 300%, and organic traffic by 336% within 6 months.
  • Increased website traffic by over 3000% from 400 unique website visitors to 12,000 per day.
  • Collaborated with Sales Manager to increase site traffic using retail marketing as a launching point.
  • Created affiliate link initiative with Travel Portland partners to increase site traffic and hotel bookings.
  • Set website initiatives for growth in site traffic and increased online purchases.
  • Created and analyzed sales, inventory, search and site traffic reports.
  • Increased website traffic by 150 times to 3 million annual visits.
  • Utilized social media to generate site traffic.
  • Increased site traffic in first month by 10%.
  • Increased website traffic by 75% in three months.
  • Developed strategies for keyword campaigns and increased the efficiency by implementing advancedsegmentation to the website traffic.
  • Increased website traffic by over 65% via a multi-layered Pay-Per-Click campaign strategy.
  • Increase web site traffic by 400% within eighteen (18) months.
  • Increased The Roots Caf overall website traffic by 64% using targeted marketing campaigns and relevant content.
  • Delivered product strategy that led to over 12% growth in monthly site traffic for PCHgames & PCHlotto websites.

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32. Instagram

low Demand
Here's how Instagram is used in Online Marketing Manager jobs:
  • Increased Instagram Followers by +160% over LY and came up with #GoCleanIn2016.
  • Increased the RIDGID Instagram account over 40.6K followers in a single year.
  • Assisted in Instagram engagement strategy which increased followers by 107%.
  • Launched Shoppable Instagram for Juice Beauty via Olapic/TapShop and UGC display campaigns.

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33. YOY

low Demand
Here's how YOY is used in Online Marketing Manager jobs:
  • Achieved record growth of 25%YoY in new subs acquisitions via online channels in 2011.
  • Increased YOY traffic, revenue, order volume, and/or AOV in all sites managed.
  • Developed customer acquisition and retention plans to grow customer base by 30% YOY.
  • Realized a 15% YOY increase in SEM revenue during first 12-month period.
  • Increased revenue on key product pages by 40% YoY and Revenue by 48% YoY.
  • resulted in YOY list growth.

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34. Press Releases

low Demand
Here's how Press Releases is used in Online Marketing Manager jobs:
  • Worked with media outlets nationwide to distribute press releases with high utilization rate.
  • Created and edited press releases and published online while maintaining brand consistency.
  • Optimized all press releases for to 2 to 3 keyword phrases
  • Increased SEO rankings with press releases & online content.
  • Write press releases (as needed).
  • Head copywriter and editor for webpage content, marketing brochures, press releases, and affiliate sites.
  • Edited player's profiles for company website Press Releases, CMS editing

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35. CPA

low Demand
Here's how CPA is used in Online Marketing Manager jobs:
  • Managed 40+ network partners on a CPA platform to drive incremental revenue through coffee club memberships.
  • Generated leads via affiliates and search marketing by negotiating CPM, CPC and CPA deals.
  • Work closely with third party companies to ensure TCPA regulatory rules and Compliance Issues.
  • Reduced customer cost per acquisition (CPA) 90%.
  • Monitor goals related to ROI and CPA.
  • Managed PPC, CPA, Ad Programs.
  • Manage CPA behavioral re-targeting campaigns via Fetchback platform, leveraging website activity data sets to increase conversion.
  • Launched a DSP campaign and updating CPA remarketing initiatives top maximize bookings at current budget constraints.
  • Monitored traffic using AW Stats, Google Analytics and Webmaster tools to report CPM/CPC/CPA.

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36. Content Development

low Demand
Here's how Content Development is used in Online Marketing Manager jobs:
  • Led annual writing for the web workshops, training content stakeholders on best practices for content development.
  • Evaluated the status and reported on opportunities for content development within OSA managed web properties.
  • Guide content development for use on website and digital campaigns.
  • Managed cross-functional teams to ensure timely content development and creative design.
  • Manage content development and corporate team of content editors and administrators.
  • Direct site content development to improve customer experience.

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37. Campaign Performance

low Demand
Here's how Campaign Performance is used in Online Marketing Manager jobs:
  • Developed Email campaign performance metrics.
  • Established over $3M in new business; 116% Q over Q average campaign performance increase.
  • Analyze campaign performance for channel performance, user behavior, engagement, and retention.
  • Create in depth reports analyzing campaign performance and optimize campaigns based on findings.
  • Perform weekly A/B testing on multiple campaigns to continually improve campaign performance.
  • Monitor real-time campaign performance through tracking variables (UTM).
  • Analyze, benchmark, and report campaign performance.
  • Analyzed sales drivers, provided feedback on campaign performance and shared recommendations with senior executives.
  • Forecasted and analyzed campaign performance using data mining partners and tactics to produce viable metrics.

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38. Pinterest

low Demand
Here's how Pinterest is used in Online Marketing Manager jobs:
  • Lead mailVU.com's online marketing presence to include social media campaigns for Twitter, Facebook, Google+ and Pinterest.
  • Deployed up to 30 pieces of content per day across Instagram, Twitter, Facebook, and Pinterest.
  • Manage multiple digital marketing channels including Adwords, BingAds, Facebook Ads and Pinterest Ads.
  • Launched The Home Depot s social paid media programs on Pinterest and Houzz CPC programs.
  • Design, build, and maintain social media presence across Facebook, Twitter, Instagram, Pinterest, and Tumblr.
  • Promoted content using social networking sites, including Twitter, Facebook, Pinterest, Instagram, and Tumblr.

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39. Keyword Research

low Demand
Here's how Keyword Research is used in Online Marketing Manager jobs:
  • Restructured, managed and developed creative ad copy and keyword research for all Google AdWords, MSN AdCenter and Yahoo!
  • Conducted keyword research, competitive analysis, content optimization, meta-tag creation, internal link development and other SEO tasks.
  • Managed the SEO campaign, optimizing new and existing pages, link building and keyword researching.
  • Created web content for main web pages as well as for corporate blog using SEO best practices and keyword research.
  • Conducted extensive keyword research analysis for Drupal redesign to use as reference points for tracking SEO ranking deltas.
  • Used best-practice SEO including keyword research, Meta tags, image and content optimization, URL updates .
  • Conducted extensive keyword research to design SEO- friendly company webiste.

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40. Adobe Photoshop

low Demand
Here's how Adobe Photoshop is used in Online Marketing Manager jobs:
  • Write fresh body content, design graphics in adobe Photoshop and Illustrator, photograph product and upload to two websites.
  • Used keywords to write 22+ product descriptions for company's website and edited 22+ product images with Adobe Photoshop.
  • Executed pictures and customization of both used and new inventory using Adobe Photoshop.
  • Designed a new website using Adobe Photoshop, Adobe Illustrator, HubSpot, WIX, and Word Press.
  • Conduct photo research; Create and edit images for social and website use using Adobe Photoshop.
  • Designed digital and print media graphics with Adobe Photoshop for promotions and content.

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41. Business Development

low Demand
Here's how Business Development is used in Online Marketing Manager jobs:
  • Supported and integrated business development-strategic alliances, and offline marketing efforts to achieve total marketing goals and targets.
  • Developed marketing strategies for New Business Development.
  • Created a 6 month comprehensive business development plan involving social media, blog posts, and partnerships with similarly minded organizations.
  • Work closely with cross functional teams including: IT, Sales, Business Development, Accounting and Engineering.
  • Worked closely with the Sales, Business Development Team, and Marketing to find lead sources.
  • Set channel goals including direct mail, web marketing, media and business development.
  • Managed staff, budget, and business development planning.
  • Assisted with RFP requests for business development.

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42. MSN

low Demand
Here's how MSN is used in Online Marketing Manager jobs:
  • Developed the overall Partner strategy and execution plans for new MSN product launches, including the Nationwide Broadband launch.
  • Point of contact for all advertising business partners including NewEgg, ShopMSNBC, Amazon and Google.
  • Implemented, launched, and managed an MSN Affiliate Program.
  • Search Marketing, and Microsoft Ad Center (MSN Search).
  • Finance, CBS MarketWatch, CNN Money, NYTimes.com, Motley Fool, and MSN.
  • Launched MSN Travel's new paid search campaign; ROI and conversion goals exceeded within three weeks of launch.

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43. B2C

low Demand
Here's how B2C is used in Online Marketing Manager jobs:
  • Participated in the ongoing strategic management of all PPC and SEO campaigns for multiple vertical markets (B2B & B2C).
  • Work cross functionally within team format in the development of new & existing company websites and B2B and B2C e-commerce products.
  • Manage pay-per-click strategies and objectives for B2C website and pay-per-placement strategies and objectives for the B2B sales team.
  • Average PPC Rank: 2.4 Liberty Builders of Texas - B2C business model.
  • Maintained application content, and updated index database and website for B2C community.
  • Assisted the Department Manager in the training of new B2C sales associates.
  • Founded the marketing department targeting B2B and B2C.
  • Implemented successful B2C social media marketing campaigns.
  • Expand B2C subscription based and e-commerce market.
  • Managed retail and enterprise web projects to support acquisition, retention and CSat goals for 1.5 million B2B and B2C customers.
  • Served as business owner for Nokia USA online B2C and B2B ecommerce channels.
  • Manage editorial calendars for eight ecommerce, B2B, and B2C clients.
  • Lead technical liaison with Home Depot s B2C eCommerce division.

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44. CTR

low Demand
Here's how CTR is used in Online Marketing Manager jobs:
  • Execute electronic aspects of marketing campaigns: website maintenance, customer emails, and social media platforms.
  • Implemented Hispanic customer experience testing processes, improving CTR and increasing traffic by 131% QoQ.
  • Launch acquisition campaigns - initial test budget drives 1% CTR and 30% conversion.
  • Handled online budgeting using multiple channels for highest CTR, exceeding goal expectations.
  • Increased overall CTR and decreased CPA by 15%.
  • Designed and created fully interactive Electronic Press Kit.
  • Exhibited at the Consumer Electronics Show in Las Vegas, setting up and conducting meetings.
  • Scouted Affiliate partners directly using Social Media research and personal contactrather than third party vendors.
  • Led multimillion dollar, cross functional projects to introduce electronic billing and eCheck payment capabilities.
  • report writing on revenue, forecasts and post-campaign assessment (impressions, CTR, ROI, etc.

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45. CSS

low Demand
Here's how CSS is used in Online Marketing Manager jobs:
  • Developed innovative marketing material for multimedia trend emergence and facilitated HTML/CSS development.
  • Transformed website to accurately reflect company, product, and message through conversion from antiquated tables-based code to standards-compliant CSS-based code.
  • Designed, built, and maintained web sites using HTML, CSS, and JavaScript.
  • Reduced antiquated website elements in HTML / CSS documents.
  • Designed and developed landing pages and satellite websites using Adobe Photoshop, Adobe Illustrator, HTML5, CSS3, and JavaScript.
  • Implemented compression best practices and caching technologies on all image, CSS, and Javascript files.

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46. Online Presence

low Demand
Here's how Online Presence is used in Online Marketing Manager jobs:
  • Created and maintained brand's online presence in social media.
  • Set up and maintain Flooring Center USA online presence.
  • Created the entire online presence, including all advertising/direct marketing/online and email marketing for initial launch.
  • Monitor and advise on artists' overall online presence, including communication and platform optimization.
  • Home Health Care Facility: Newly built facility needed a marketing strategy and online presence.
  • Key Accomplishments: I improve my clients' organic search and online presence.

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47. Corporate Website

low Demand
Here's how Corporate Website is used in Online Marketing Manager jobs:
  • Designed and developed corporate website for all company divisions and integrated with new customer database.
  • Provided digital strategies, and creative direction for the corporate website, as well as the property websites.
  • Established consistent voice and message in corporate websites and marketing materials.
  • Project Managed 2 corporate website redesigns and launched within 5 months.
  • Supported the development and design of a new corporate website.
  • Managed corporate website, distributed leads among sales territories.
  • Directed team of eight for corporate website redesign and ten for intranet redesign - met all budget and timeline guidelines.
  • Initiated and led project to rebuild the company's corporate website (www.ff.com).

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48. New Product Development

low Demand
Here's how New Product Development is used in Online Marketing Manager jobs:
  • Define research needs and direct research objectives for new product launches to ensure customer centric approach to new product development.

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49. Market Research

low Demand
Here's how Market Research is used in Online Marketing Manager jobs:
  • Conduct market research analysis to identify market trends, opportunities, or competitor performance.
  • Conduct area specific market research to attain future/potential buyers.
  • Evaluated and tested site content, layout, server infrastructure and performed keyword market research on targeted markets searching habits.
  • Managed team of analysts responsible for pricing, demand forecasting, competitive intelligence, and market research.
  • Define and implement market research analysis measuring changes in sales, distribution, and costs.
  • Performed market research to create relevant message strategies to support a portfolio of companies.
  • Assist Director of Marketing with market research, analysis and competitive sets.
  • Conducted online user surveys in partnership with third party market research firm.

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50. Data Analysis

low Demand
Here's how Data Analysis is used in Online Marketing Manager jobs:
  • Increased CTR, conversion, and ROI through intensive data analysis and multivariable testing.
  • Deliver strategic business insights and data analysis that drives business objectives through actionable recommendations.
  • Leveraged detailed data analysis to identify opportunities in the marketplace to expand & optimize profitability.
  • Track and report on campaign results, data analysis, and holds weekly campaign status meetings.
  • Interviewed and trained junior hires in online marketing, data analysis, project execution and reporting.
  • Performed data analysis on SEM marketing results and made adjustments as needed.

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20 Most Common Skill for an Online Marketing Manager

Web Traffic19.2%
Search Engine Optimization18.8%
Email10%
Content Strategy7.3%
Web Content6.1%
Facebook4.8%
PPC3.7%
Google Analytics3.5%

Typical Skill-Sets Required For An Online Marketing Manager

RankSkillPercentage of ResumesPercentage
1
1
Web Traffic
Web Traffic
15.5%
15.5%
2
2
Search Engine Optimization
Search Engine Optimization
15.2%
15.2%
3
3
Email
Email
8.1%
8.1%
4
4
Content Strategy
Content Strategy
5.9%
5.9%
5
5
Web Content
Web Content
5%
5%
6
6
Facebook
Facebook
3.9%
3.9%
7
7
PPC
PPC
3%
3%
8
8
Google Analytics
Google Analytics
2.8%
2.8%
9
9
ROI
ROI
2.6%
2.6%
10
10
Twitter
Twitter
2.6%
2.6%
11
11
SEO
SEO
2.6%
2.6%
12
12
SEM
SEM
2.6%
2.6%
13
13
Online
Online
2.2%
2.2%
14
14
Internet
Internet
1.5%
1.5%
15
15
E-Commerce
E-Commerce
1.5%
1.5%
16
16
Yahoo
Yahoo
1.3%
1.3%
17
17
A/B
A/B
1.3%
1.3%
18
18
Youtube
Youtube
1.1%
1.1%
19
19
Conversion Rates
Conversion Rates
1.1%
1.1%
20
20
CRM
CRM
1.1%
1.1%
21
21
Analytics
Analytics
1.1%
1.1%
22
22
Link Building
Link Building
1%
1%
23
23
Html
Html
1%
1%
24
24
Customer Service
Customer Service
1%
1%
25
25
Affiliate Program
Affiliate Program
0.9%
0.9%
26
26
KPI
KPI
0.9%
0.9%
27
27
Project Management
Project Management
0.9%
0.9%
28
28
Customer Acquisition
Customer Acquisition
0.9%
0.9%
29
29
Company Website
Company Website
0.7%
0.7%
30
30
Omniture
Omniture
0.7%
0.7%
31
31
Site Traffic
Site Traffic
0.6%
0.6%
32
32
Instagram
Instagram
0.6%
0.6%
33
33
YOY
YOY
0.6%
0.6%
34
34
Press Releases
Press Releases
0.6%
0.6%
35
35
CPA
CPA
0.6%
0.6%
36
36
Content Development
Content Development
0.6%
0.6%
37
37
Campaign Performance
Campaign Performance
0.6%
0.6%
38
38
Pinterest
Pinterest
0.5%
0.5%
39
39
Keyword Research
Keyword Research
0.5%
0.5%
40
40
Adobe Photoshop
Adobe Photoshop
0.5%
0.5%
41
41
Business Development
Business Development
0.5%
0.5%
42
42
MSN
MSN
0.5%
0.5%
43
43
B2C
B2C
0.5%
0.5%
44
44
CTR
CTR
0.4%
0.4%
45
45
CSS
CSS
0.4%
0.4%
46
46
Online Presence
Online Presence
0.4%
0.4%
47
47
Corporate Website
Corporate Website
0.4%
0.4%
48
48
New Product Development
New Product Development
0.4%
0.4%
49
49
Market Research
Market Research
0.4%
0.4%
50
50
Data Analysis
Data Analysis
0.4%
0.4%

21,899 Online Marketing Manager Jobs

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