How To Become An Online Marketing Strategist: What It Is and Career Path

What is an online marketing strategist and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Dr Rick Baldwin,

Dr. Veronica Radeva Dawson Ph.D.

There is more than meets the eye when it comes to being an online marketing strategist. For example, did you know that they make an average of $55.12 an hour? That's $114,651 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to an online marketing strategist?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

To begin their career, I suggest that the graduate pursue their career as an entrepreneur. Based on the career interest, actually develop a business plan to launch this career as a business. I would use this as a platform in beginning the career as entrepreneur, consultant, or as an employee of a marketing organization.

ScoreOnline Marketing StrategistUS Average

Salary

8.0

Avg. Salary $114,651

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 48.75%

male 51.25%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become an online marketing strategist

Explore online marketing strategist education requirements

Most common online marketing strategist degrees

Bachelor's

75.6 %

Master's

13.3 %

Associate

6.7 %

Start to develop specific online marketing strategist skills

Skills	Percentages
Website Development	12.62%
Facebook ADS	7.14%
Marketing Campaigns	6.90%
Email Campaigns	6.72%
Keyword Research	5.34%

Complete relevant online marketing strategist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New online marketing strategists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an online marketing strategist based on U.S. Bureau of Labor Statistics data and data from real online marketing strategist resumes.

Research online marketing strategist duties and responsibilities

Enhance customers experience by providing expert advice and recommendations in order to achieve a positive ROI.
Manage media relationships, including contract negotiations, creative development and delivery, implementation, and ROI analysis.
Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
Develop customer coverage strategy to effectively deploy inside sales, field sales teams, and telemarketing across customer universe.

Apply for online marketing strategist jobs

Now it's time to start searching for an online marketing strategist job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do online marketing strategists rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Online marketing strategist reviews

A zippia user wrote a review on Apr 2020

Pros

The ability to do tasks in a lot of different areas of marketing

Cons

Having to work with clients

A zippia user wrote a review on May 2019