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Best states for an online merchant
- Rank 1 - 10
- 11 - 20
- 21 - 30
- 31 - 40
- 41 - 51
Are you wondering which place in the United States is the best state for online merchants? Knowing how challenging it is to figure out where to start your career or where to move to advance your career, we decided to bring you a list of best states for online merchant jobs.Our research shows that Delaware is the best state in the country for online merchants.
In order to get you the best states for online merchants, we looked at our data on jobs and wages -- specifically the average annual wage and the number of available jobs per capita.Delaware is the best state, and Babylon is the city with the highest pay for online merchants.
10 best states for online merchants in 2025
1. Delaware
Total online merchant jobs: 25 Average annual salary: $74,112 Lowest 10 percent earn: $44,000 Highest 10 percent earn: $122,000 Location Quotient: 3.19
2. Rhode Island
Total online merchant jobs: 20 Average annual salary: $72,735 Lowest 10 percent earn: $44,000 Highest 10 percent earn: $119,000 Location Quotient: 2.63
3. New York
Total online merchant jobs: 94 Average annual salary: $80,684 Lowest 10 percent earn: $48,000 Highest 10 percent earn: $133,000 Location Quotient: 1.17
4. Connecticut
Total online merchant jobs: 33 Average annual salary: $73,788 Lowest 10 percent earn: $44,000 Highest 10 percent earn: $121,000 Location Quotient: 1.59
5. West Virginia
Total online merchant jobs: 17 Average annual salary: $67,628 Lowest 10 percent earn: $41,000 Highest 10 percent earn: $111,000 Location Quotient: 1.78
6. Maryland
Total online merchant jobs: 52 Average annual salary: $73,279 Lowest 10 percent earn: $44,000 Highest 10 percent earn: $121,000 Location Quotient: 1.31
7. Pennsylvania
Total online merchant jobs: 48 Average annual salary: $75,377 Lowest 10 percent earn: $45,000 Highest 10 percent earn: $124,000 Location Quotient: 0.66
8. Nevada
Total online merchant jobs: 16 Average annual salary: $69,566 Lowest 10 percent earn: $41,000 Highest 10 percent earn: $116,000 Location Quotient: 1.22
9. Michigan
Total online merchant jobs: 56 Average annual salary: $67,832 Lowest 10 percent earn: $42,000 Highest 10 percent earn: $107,000 Location Quotient: 1.15
10. Virginia
Total online merchant jobs: 64 Average annual salary: $72,495 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $120,000 Location Quotient: 1.09
Online merchant jobsNear Columbus, OH
How Zippia determines the best states to be an online merchant
You can read about how the best state rankings are calculated here.
Detailed list of the best states for an online merchant
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Delaware | $74,112 | $44,000 | 961,939 | 25 |
| 2 | Rhode Island | $72,735 | $44,000 | 1,059,639 | 20 |
| 3 | New York | $80,684 | $48,000 | 19,849,399 | 94 |
| 4 | Connecticut | $73,788 | $44,000 | 3,588,184 | 33 |
| 5 | West Virginia | $67,628 | $41,000 | 1,815,857 | 17 |
| 6 | Maryland | $73,279 | $44,000 | 6,052,177 | 52 |
| 7 | Pennsylvania | $75,377 | $45,000 | 12,805,537 | 48 |
| 8 | Nevada | $69,566 | $41,000 | 2,998,039 | 16 |
| 9 | Michigan | $67,832 | $42,000 | 9,962,311 | 56 |
| 10 | Virginia | $72,495 | $43,000 | 8,470,020 | 64 |
| 11 | New Hampshire | $65,231 | $39,000 | 1,342,795 | 25 |
| 12 | Ohio | $66,128 | $40,000 | 11,658,609 | 48 |
| 13 | Arizona | $63,887 | $39,000 | 7,016,270 | 48 |
| 14 | Massachusetts | $69,996 | $42,000 | 6,859,819 | 43 |
| 15 | Idaho | $60,268 | $37,000 | 1,716,943 | 28 |
| 16 | New Mexico | $61,031 | $37,000 | 2,088,070 | 22 |
| 17 | North Carolina | $63,978 | $38,000 | 10,273,419 | 58 |
| 18 | Oregon | $64,923 | $39,000 | 4,142,776 | 36 |
| 19 | Maine | $57,721 | $35,000 | 1,335,907 | 27 |
| 20 | Kentucky | $58,367 | $36,000 | 4,454,189 | 40 |
| 21 | Wisconsin | $61,347 | $40,000 | 5,795,483 | 27 |
| 22 | District of Columbia | $73,026 | $43,000 | 693,972 | 1 |
| 23 | New Jersey | $67,742 | $40,000 | 9,005,644 | 34 |
| 24 | Utah | $60,157 | $37,000 | 3,101,833 | 22 |
| 25 | Indiana | $61,216 | $38,000 | 6,666,818 | 31 |
| 26 | Vermont | $57,535 | $35,000 | 623,657 | 27 |
| 27 | Arkansas | $56,218 | $35,000 | 3,004,279 | 33 |
| 28 | California | $69,945 | $41,000 | 39,536,653 | 75 |
| 29 | Tennessee | $57,081 | $35,000 | 6,715,984 | 43 |
| 30 | Louisiana | $56,756 | $34,000 | 4,684,333 | 39 |
| 31 | Wyoming | $53,655 | $35,000 | 579,315 | 19 |
| 32 | South Dakota | $53,292 | $35,000 | 869,666 | 20 |
| 33 | Alaska | $55,615 | $39,000 | 739,795 | 16 |
| 34 | Texas | $59,466 | $36,000 | 28,304,596 | 86 |
| 35 | Hawaii | $52,315 | $40,000 | 1,427,538 | 16 |
| 36 | Washington | $60,326 | $37,000 | 7,405,743 | 38 |
| 37 | Oklahoma | $56,338 | $35,000 | 3,930,864 | 22 |
| 38 | Mississippi | $55,474 | $33,000 | 2,984,100 | 25 |
| 39 | North Dakota | $52,031 | $35,000 | 755,393 | 17 |
| 40 | South Carolina | $56,975 | $34,000 | 5,024,369 | 24 |
| 41 | Alabama | $56,238 | $34,000 | 4,874,747 | 29 |
| 42 | Montana | $52,374 | $34,000 | 1,050,493 | 19 |
| 43 | Nebraska | $52,988 | $34,000 | 1,920,076 | 24 |
| 44 | Minnesota | $57,292 | $38,000 | 5,576,606 | 29 |
| 45 | Georgia | $56,495 | $34,000 | 10,429,379 | 41 |
| 46 | Missouri | $54,137 | $34,000 | 6,113,532 | 30 |
| 47 | Iowa | $50,185 | $32,000 | 3,145,711 | 31 |
| 48 | Colorado | $53,542 | $34,000 | 5,607,154 | 38 |
| 49 | Illinois | $53,924 | $34,000 | 12,802,023 | 54 |
| 50 | Kansas | $48,863 | $31,000 | 2,913,123 | 24 |
| 51 | Florida | $54,638 | $32,000 | 20,984,400 | 52 |
Highest paying states for online merchants
| Rank | State | Avg. Online Merchant Salary |
|---|---|---|
| 1 | Delaware | $74,112 |
| 2 | Rhode Island | $72,735 |
| 3 | New York | $80,684 |
| 4 | Connecticut | $73,788 |
| 5 | West Virginia | $67,628 |
| 6 | Maryland | $73,279 |
| 7 | Pennsylvania | $75,377 |
| 8 | Nevada | $69,566 |
| 9 | Michigan | $67,832 |
| 10 | Virginia | $72,495 |
| 11 | New Hampshire | $65,231 |
| 12 | Ohio | $66,128 |
| 13 | Arizona | $63,887 |
| 14 | Massachusetts | $69,996 |
| 15 | Idaho | $60,268 |
| 16 | New Mexico | $61,031 |
| 17 | North Carolina | $63,978 |
| 18 | Oregon | $64,923 |
| 19 | Maine | $57,721 |
| 20 | Kentucky | $58,367 |
| 21 | Wisconsin | $61,347 |
| 22 | District of Columbia | $73,026 |
| 23 | New Jersey | $67,742 |
| 24 | Utah | $60,157 |
| 25 | Indiana | $61,216 |
| 26 | Vermont | $57,535 |
| 27 | Arkansas | $56,218 |
| 28 | California | $69,945 |
| 29 | Tennessee | $57,081 |
| 30 | Louisiana | $56,756 |
| 31 | Wyoming | $53,655 |
| 32 | South Dakota | $53,292 |
| 33 | Alaska | $55,615 |
| 34 | Texas | $59,466 |
| 35 | Hawaii | $52,315 |
| 36 | Washington | $60,326 |
| 37 | Oklahoma | $56,338 |
| 38 | Mississippi | $55,474 |
| 39 | North Dakota | $52,031 |
| 40 | South Carolina | $56,975 |
| 41 | Alabama | $56,238 |
| 42 | Montana | $52,374 |
| 43 | Nebraska | $52,988 |
| 44 | Minnesota | $57,292 |
| 45 | Georgia | $56,495 |
| 46 | Missouri | $54,137 |
| 47 | Iowa | $50,185 |
| 48 | Colorado | $53,542 |
| 49 | Illinois | $53,924 |
| 50 | Kansas | $48,863 |
| 51 | Florida | $54,638 |
Online merchant best states FAQs
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Updated January 8, 2025