Online merchant demographics and statistics in the US
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Online merchant demographics by:
Online merchant gender statistics
30.6% of online merchants are women and 69.4% of online merchants are men.
- Male, 69.4%
- Female, 30.6%
Online merchant gender ratio
| Gender | Percentages |
|---|---|
| Male | 69.4% |
| Female | 30.6% |
Online merchant gender pay gap
Women earn 89¢ for every $1 earned by men
Male income
$56,470
Female income
$50,518
Online merchant gender ratio over time
This data breaks down the percentage of men and women in online merchant positions over time. Currently, 30.6% of online merchants are female.
Online merchant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 62.40% | 37.60% |
| 2011 | 61.34% | 38.66% |
| 2012 | 62.88% | 37.12% |
| 2013 | 64.72% | 35.28% |
| 2014 | 62.87% | 37.13% |
| 2015 | 66.38% | 33.62% |
| 2016 | 64.67% | 35.33% |
| 2017 | 65.57% | 34.43% |
| 2018 | 72.78% | 27.22% |
| 2019 | 71.08% | 28.92% |
| 2020 | 72.18% | 27.82% |
| 2021 | 69.41% | 30.59% |
Online merchant related jobs gender ratio
We compared online merchants with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Online Merchant | 69% | 31% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Online merchant demographics by race
The most common ethnicity among online merchants is White, which makes up 70.4% of all online merchants. Comparatively, 9.4% of online merchants are Hispanic or Latino and 8.8% of online merchants are Asian.
- White, 70.4%
- Hispanic or Latino, 9.4%
- Asian, 8.8%
- Black or African American, 6.4%
- Unknown, 4.6%
- American Indian and Alaska Native, 0.4%
Online merchant race
| Online merchant race | Percentages |
|---|---|
| White | 70.4% |
| Hispanic or Latino | 9.4% |
| Asian | 8.8% |
| Black or African American | 6.4% |
| Unknown | 4.6% |
| American Indian and Alaska Native | 0.4% |
Online merchant race and ethnicity over time
See how online merchant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Online merchant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 71.64% | 9.14% | 7.50% | 9.18% |
| 2011 | 71.90% | 8.69% | 7.23% | 8.97% |
| 2012 | 69.84% | 10.88% | 7.75% | 9.10% |
| 2013 | 71.15% | 8.71% | 8.65% | 9.21% |
| 2014 | 70.05% | 9.83% | 9.19% | 8.22% |
| 2015 | 70.53% | 8.82% | 8.99% | 9.05% |
| 2016 | 70.07% | 8.42% | 8.90% | 9.52% |
| 2017 | 70.11% | 8.43% | 9.91% | 9.28% |
| 2018 | 74.70% | 6.12% | 8.75% | 7.78% |
| 2019 | 73.89% | 6.53% | 8.10% | 8.69% |
| 2020 | 71.54% | 6.02% | 8.75% | 8.96% |
| 2021 | 70.43% | 6.36% | 8.83% | 9.39% |
Online merchant wage gap by race
According to our data, asian online merchants have the highest average salary compared to other ethnicities. Hispanic or latino online merchants have the lowest average salary at $53,737.
| Ethnicity | Salary |
|---|---|
| Unknown | $56,561 |
| White | $56,319 |
| Black or African American | $53,928 |
| Asian | $62,205 |
| Hispanic or Latino | $53,737 |
Average online merchant age
See how the average age of online merchants varies based on ethnicity and gender.
Male
Female
Online merchant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 46 | 46 |
| Unknown | 44 | 43 |
| Asian | 42 | 41 |
| Hispanic or Latino | 40 | 40 |
| White | 44 | 43 |
| American Indian and Alaska Native | 52 | 48.5 |
Online merchant age breakdown
The average age of online merchants is 40+ years years old, representing 61% of the online merchant population.
Online merchant age breakdown
| Online Merchant Years | Percentages |
|---|---|
| 40+ years | 61% |
| 30-40 years | 29% |
| 20-30 years | 9% |
Online merchant educational attainment
The most common degree for online merchants is bachelor's degree, with 63% of online merchants earning that degree. The second and third most common degree levels are associate degree degree at 17% and associate degree degree at 10%.
- Bachelor's, 63%
- Associate, 17%
- Master's, 10%
- High School Diploma, 8%
- Other Degrees, 2%
Online merchants by degree level
| Online merchant degree | Percentages |
|---|---|
| Bachelor's | 63% |
| Associate | 17% |
| Master's | 10% |
| High School Diploma | 8% |
| Other Degrees | 2% |
Online merchant jobs you might like
Online merchant wage gap by degree level
According to the data, online merchants with a Doctorate degree earn more than those without, at $71,486 annually. With a Master's degree, online merchants earn a median annual income of $69,553 compared to $60,331 for online merchants with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $69,553 |
| Bachelor's Degree | $60,331 |
| Doctorate Degree | $71,486 |
| Some College/ Associate Degree | $49,030 |
Online merchant employment statistics
Company size where online merchants work
Below, you can see the size of companies where online merchants work.
Online merchant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 3% |
| 100 - 500 employees | 23% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 13% |
| > 10,000 employees | 43% |
Online merchant jobs by industry
The most common industries for online merchants are retail, technology and manufacturing.
Online merchant industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 24% |
| Retail | 21% |
| Technology | 21% |
| Manufacturing | 8% |
| Media | 5% |
| Professional | 5% |
| Finance | 3% |
| Start-up | 3% |
| Non Profits | 3% |
| Construction | 3% |
| Education | 3% |
| Energy | 3% |
Online merchant turnover and employment statistics
Online merchant unemployment rate over time
The unemployment rate for online merchants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Online merchant unemployment rate by year
| Year | Online merchant unemployment rate |
|---|---|
| 2010 | 5.91% |
| 2011 | 6.00% |
| 2012 | 5.43% |
| 2013 | 4.38% |
| 2014 | 4.31% |
| 2015 | 3.33% |
| 2016 | 3.41% |
| 2017 | 3.61% |
| 2018 | 2.68% |
| 2019 | 2.51% |
| 2020 | 3.52% |
| 2021 | 3.70% |
Average online merchant tenure
The average online merchant stays at their job for 1-2 years, based on the 98 online merchants resumes in Zippia's database.
Online merchant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 13% |
| 1-2 years | 18% |
| 3-4 years | 11% |
| 5-7 years | 19% |
| 8-10 years | 20% |
| 11+ years | 20% |
Online merchant LGBT ratio compared to similar jobs
Review the percent of online merchants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Cost Estimator | 4.41% | 14,570 |
| Planning Specialist | 8.65% | 31,008 |
| Junior Recruiter | 8.93% | 43,117 |
| Senior Marketing Associate | 10.00% | 76,168 |
| Online Merchant | 11.05% | - |
| Warehouse Examiner | 11.64% | 62,051 |
| Community Fundraiser | 19.25% | 10,777 |
Similar online merchant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Cost Estimator | 4.41% | 14,570 |
| Planning Specialist | 8.65% | 31,008 |
| Junior Recruiter | 8.93% | 43,117 |
| Senior Marketing Associate | 10.00% | 76,168 |
| Warehouse Examiner | 11.64% | 62,051 |
| Community Fundraiser | 19.25% | 10,777 |
Foreign languages spoken by online merchants
The most common foreign language among online merchants is Spanish at 33.3%. The second-most popular foreign language spoken is Chinese at 22.2% and French is the third-most popular at 11.1%.
- Spanish, 33.3%
- Chinese, 22.2%
- French, 11.1%
- Hebrew, 11.1%
- Mandarin, 11.1%
- Other, 11.2%
Online merchant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 33.3% |
| Chinese | 22.2% |
| French | 11.1% |
| Hebrew | 11.1% |
| Mandarin | 11.1% |
| Other | 11.2% |
