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Online merchant vs web merchant

The differences between online merchants and web merchants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an online merchant and a web merchant. Additionally, a web merchant has an average salary of $81,313, which is higher than the $55,338 average annual salary of an online merchant.

The top three skills for an online merchant include customer satisfaction, apparel and product line. The most important skills for a web merchant are web site, , and .

Online merchant vs web merchant overview

Online MerchantWeb Merchant
Yearly salary$55,338$81,313
Hourly rate$26.60$39.09
Growth rate19%10%
Number of jobs9137,517
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 79%
Average age4444
Years of experience44

Online merchant vs web merchant salary

Online merchants and web merchants have different pay scales, as shown below.

Online MerchantWeb Merchant
Average salary$55,338$81,313
Salary rangeBetween $35,000 And $86,000Between $39,000 And $165,000
Highest paying CityNew York, NY-
Highest paying stateNew York-
Best paying companyApple-
Best paying industry--

Differences between online merchant and web merchant education

There are a few differences between an online merchant and a web merchant in terms of educational background:

Online MerchantWeb Merchant
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Online merchant vs web merchant demographics

Here are the differences between online merchants' and web merchants' demographics:

Online MerchantWeb Merchant
Average age4444
Gender ratioMale, 69.4% Female, 30.6%Male, 39.3% Female, 60.7%
Race ratioBlack or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%
LGBT Percentage11%11%

Differences between online merchant and web merchant duties and responsibilities

Online merchant example responsibilities.

  • Manage social media (Facebook) by posting new content, questions, pictures, new arrivals, graphics, etc.
  • Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
  • Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.

Web merchant example responsibilities.

  • Manage redesign of site templates and directory structure, incorporating new intranet functionality.
  • Negotiate co-op and promotional funds.
  • Review elements of ongoing website design from a usability perspective to ensure alignment with overall e-commerce and brand objectives.
  • Direct application development, content, design, SEO, SEM, PPC, creative and partner relations.
  • Process monetary transactions through Paypal and credit cards.

Online merchant vs web merchant skills

Common online merchant skills
  • Customer Satisfaction, 52%
  • Apparel, 10%
  • Product Line, 7%
  • Retail Business, 5%
  • Customer Service, 5%
  • Product Prices, 4%
Common web merchant skills
  • Web Site, 100%

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