What does an online merchant do?
Online merchant responsibilities
Here are examples of responsibilities from real online merchant resumes:
- Manage social media (Facebook) by posting new content, questions, pictures, new arrivals, graphics, etc.
- Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
- Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
Online merchant skills and personality traits
We calculated that 52% of Online Merchants are proficient in Customer Satisfaction, Apparel, and Product Line. They’re also known for soft skills such as Detail oriented, Customer-service skills, and Math skills.
We break down the percentage of Online Merchants that have these skills listed on their resume here:
- Customer Satisfaction, 52%
Continue to receive high ratings for customer satisfaction and delivery service, with a customer feedback score of 99.2%.
- Apparel, 10%
Sell sports apparel through eBay auctions.
- Product Line, 7%
Developed business plans for online businesses emphasizing factors like product line, pricing, inventory, and marketing strategy.
- Retail Business, 5%
Launched and managed successful online retail business.
- Customer Service, 5%
Prioritized superb customer service to qualify for Amazon s stricter qualification for selling during holiday seasons.
- Product Prices, 4%
Determine and set product prices for optimal profits.
Common skills that an online merchant uses to do their job include "customer satisfaction," "apparel," and "product line." You can find details on the most important online merchant responsibilities below.
Detail oriented. The most essential soft skill for an online merchant to carry out their responsibilities is detail oriented. This skill is important for the role because "market research analysts must pay attention to minutiae to evaluate data." Additionally, an online merchant resume shows how their duties depend on detail oriented: "design and development of web site for complete product line including detailed description, and high quality photographs to enhance sales. "
Analytical skills. A commonly-found skill in online merchant job descriptions, "analytical skills" is essential to what online merchants do. Online merchant responsibilities rely on this skill because "market research analysts must evaluate large amounts of data and information related to market conditions." You can also see how online merchant duties rely on analytical skills in this resume example: "reviewed and analyzed online competitors' site merchandising, promotional execution and tactics, user experience, product representation and taxonomy. "
Communication skills. Lastly, "communication skills" is an important element of what an online merchant does. Online merchant responsibilities require this skill because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This resume example highlights how online merchant duties rely on this skill: "lead marketing and communications plans to support the development of product categories. "
The three companies that hire the most online merchants are:
- Hy-Vee1 online merchants jobs
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Compare different online merchants
Online merchant vs. E-commerce retailer
Selling online is thriving as people are getting more knowledgeable of the works of the internet. E-commerce merchants are one of the many who use the internet for their business. But, these merchants use only the internet for selling. They must know and be prepared for fraud that might come with this. They must secure transactions by applying extra electronic security. Through the use of the web, e-commerce merchants can quickly share and reach people globally.
There are some key differences in the responsibilities of each position. For example, online merchant responsibilities require skills like "customer satisfaction," "apparel," "product line," and "retail business." Meanwhile a typical e-commerce retailer has skills in areas such as "online sales," "customer issues," "website content," and "business development." This difference in skills reveals the differences in what each career does.
On average, e-commerce retailers reach lower levels of education than online merchants. E-commerce retailers are 10.2% less likely to earn a Master's Degree and 0.0% less likely to graduate with a Doctoral Degree.Online merchant vs. Director, internet services
Each career also uses different skills, according to real online merchant resumes. While online merchant responsibilities can utilize skills like "customer satisfaction," "apparel," "product line," and "retail business," directors, internet services use skills like "crm," "email templates," "bdc," and "sales associates."
Average education levels between the two professions vary. Directors, internet services tend to reach similar levels of education than online merchants. In fact, they're 2.1% less likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.Online merchant vs. Owner, e commerce company
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from online merchant resumes include skills like "customer satisfaction," "apparel," "product line," and "web site," whereas an owner, e commerce company is more likely to list skills in "e-commerce website," "shopify," "facebook," and "customer relationships. "
Owners, e commerce company typically earn similar educational levels compared to online merchants. Specifically, they're 0.1% more likely to graduate with a Master's Degree, and 2.6% more likely to earn a Doctoral Degree.Online merchant vs. E-commerce merchant
Even though a few skill sets overlap between online merchants and e-commerce merchants, there are some differences that are important to note. For one, an online merchant might have more use for skills like "customer satisfaction," "apparel," "product line," and "retail business." Meanwhile, some responsibilities of e-commerce merchants require skills like "photography," "market trends," "photo shoots," and "online sales. "
In general, e-commerce merchants hold similar degree levels compared to online merchants. E-commerce merchants are 4.2% less likely to earn their Master's Degree and 0.3% more likely to graduate with a Doctoral Degree.Types of online merchant
Updated January 8, 2025
