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How to hire an online product manager

Online product manager hiring summary. Here are some key points about hiring online product managers in the United States:

  • HR departments typically spend 15% of their expenses on recruitment.
  • It usually takes about 12 weeks for a new employee to reach full productivity levels.
  • It typically takes 36-42 days to fill a job opening.
  • The median cost to hire an online product manager is $1,633.
  • Small businesses spend an average of $1,105 per online product manager on training each year, while large companies spend $658.
  • There are currently 17,219 online product managers in the US and 106,146 job openings.
  • Chicago, IL, has the highest demand for online product managers, with 3 job openings.
  • Austin, TX has the highest concentration of online product managers.

How to hire an online product manager, step by step

To hire an online product manager, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire an online product manager:

Here's a step-by-step online product manager hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write an online product manager job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new online product manager
  • Step 8: Go through the hiring process checklist
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  1. Identify your hiring needs

    Before you start hiring an online product manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    An online product manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, online product managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    The following list breaks down different types of online product managers and their corresponding salaries.

    Type of Online Product ManagerDescriptionHourly rate
    Online Product ManagerAdvertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.$30-83
    Media ManagerMedia managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company... Show more$31-67
    Product DirectorThe duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services... Show more$50-101
  2. Create an ideal candidate profile

    Common skills:
    • Product Management
    • User Experience
    • Customer Feedback
    • Product Backlog
    • Product Development
    • Digital Marketing
    • Product Roadmap
    • Market Analysis
    • Product Demos
    • Strategic Direction
    • Business Cases
    • Market Research
    • Product Life Cycle
    • B Testing
    Check all skills
    Responsibilities:
    • Manage scope and provide data to upper-management by preparing ROI analyses and short-term and long-term product sales forecasts.
    • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
    • Calculate ROI ratios and measure financial performance to budget.
    • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
    • Design, test and implement new securities lending and collateral management applications.
    • Create innovative lending and collateral management products and oversee initiatives to expand the securities lending program.
  3. Make a budget

    Including a salary range in your online product manager job description is a great way to entice the best and brightest candidates. An online product manager salary can vary based on several factors:
    • Location. For example, online product managers' average salary in hawaii is 40% less than in washington.
    • Seniority. Entry-level online product managers earn 63% less than senior-level online product managers.
    • Certifications. An online product manager with a few certifications under their belt will likely demand a higher salary.
    • Company. Working for a prestigious company or an exciting start-up can make a huge difference in an online product manager's salary.

    Average online product manager salary

    $106,247yearly

    $51.08 hourly rate

    Entry-level online product manager salary
    $64,000 yearly salary
    Updated December 5, 2025
  4. Writing an online product manager job description

    A good online product manager job description should include a few things:

    • Summary of the role
    • List of responsibilities
    • Required skills and experience

    Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of an online product manager job description:

    Online product manager job description example

    This is a hybrid position requiring at least 1 day a week in the Washington DC office. Candidates in CA, WA, TX, FL, NY, NJ, MD, and VA may be considered remotely.

    The senior editor harnesses the Chronicle of Philanthropy's expertise to develop and execute online briefings and the annual webinar series to help nonprofit professionals improve performance in fundraising, grant-seeking, and management. The senior editor will employ editorial expertise and communication skills to guide expert guests on how to share knowledge with peers in ways that promote genuine learning and advance smart practices throughout the nonprofit world.

    The senior editor leads production of all webinars and supervises the editorial events manager and works closely with the content-revenue department and other business colleagues to ensure marketing of the series meets the Chronicle's standards and preserves the Chronicle's valued brand. The senior editor also analyzes audience survey feedback to continually improve sessions and reports to the Director, Learning & Editorial Products.

    What's in it for you?

    • Medical/Dental/Vision Plans
    • 24 PTO Days + Company Holidays
    • Paternal/Family/Adoption Leave
    • 401K with Company Contribution & Profit Sharing
    • Tuition Assistance
    • And more!

    What you'll do:

    • Sets webinar strategy to include developing annual slate of topics in conjunction with the Director, Learning & Editorial Products.
    • Conducts content-planning calls with outside experts
    • Serves as host or behind-the-scenes support during live events: sort questions for Q&A, monitor time during live event, answer audience questions, support other participants with technology, etc., with assistance from the editorial events manager and other newsroom colleagues.
    • Writes and edits promotional webinar copy to ensure accuracy and high quality
    • Edits slides to ensure they flow logically and meet Chronicle style, design, and brand standards.
    • Oversees editorial events manager who handles webinar logistics, and ensures that events are handled professionally, efficiently and reliably to ensure a positive experience for the Chronicles guest experts.

    Qualifications:

    • Bachelor's degree preferred
    • 5+ years of professional experience is required; 10+ years is preferred
    • Experience in webinar moderation, online events, and content development is required
    • Experience with nonprofit operations is a plus

    The Chronicle is proud to be an equal opportunity employer, and we are committed to creating a diverse work environment. We encourage members of underrepresented communities to apply.

  5. Post your job

    To find online product managers for your business, try out a few different recruiting strategies:

    • Consider internal talent. One of the most important talent pools for any company is its current employees.
    • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any online product managers they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level online product managers with the right educational background.
    • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.
    Post your job online:
    • Post your online product manager job on Zippia to find and recruit online product manager candidates who meet your exact specifications.
    • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
    • Post a job on free websites.
  6. Interview candidates

    During your first interview to recruit online product managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

    You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new online product manager

    Once you've selected the best online product manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

    It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

    To prepare for the new online product manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire an online product manager?

There are different types of costs for hiring online product managers. One-time cost per hire for the recruitment process. Ongoing costs include employee salary, training, onboarding, benefits, insurance, and equipment. It is essential to consider all of these costs when evaluating hiring a new online product manager employee.

You can expect to pay around $106,247 per year for an online product manager, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for online product managers in the US typically range between $30 and $83 an hour.

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