Online retailer demographics and statistics in the US
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Online retailer demographics by:
Online retailer gender statistics
56.7% of online retailers are women and 43.3% of online retailers are men.
- Female, 56.7%
- Male, 43.3%
Online retailer gender ratio
| Gender | Percentages |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
Online retailer gender pay gap
Women earn 91¢ for every $1 earned by men
Male income
$72,196
Female income
$65,455
Online retailer gender ratio over time
This data breaks down the percentage of men and women in online retailer positions over time. Currently, 56.7% of online retailers are female.
Online retailer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 35.79% | 64.21% |
| 2011 | 34.77% | 65.23% |
| 2012 | 36.26% | 63.74% |
| 2013 | 38.12% | 61.88% |
| 2014 | 36.25% | 63.75% |
| 2015 | 39.88% | 60.12% |
| 2016 | 38.08% | 61.92% |
| 2017 | 39.02% | 60.98% |
| 2018 | 47.31% | 52.69% |
| 2019 | 45.23% | 54.77% |
| 2020 | 46.56% | 53.44% |
| 2021 | 43.25% | 56.75% |
Online retailer related jobs gender ratio
We compared online retailers with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Online Retailer | 43% | 57% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Online retailer demographics by race
The most common ethnicity among online retailers is White, which makes up 70.4% of all online retailers. Comparatively, 9.4% of online retailers are Hispanic or Latino and 8.8% of online retailers are Asian.
- White, 70.4%
- Hispanic or Latino, 9.4%
- Asian, 8.8%
- Black or African American, 6.4%
- Unknown, 4.6%
- American Indian and Alaska Native, 0.4%
Online retailer race
| Online retailer race | Percentages |
|---|---|
| White | 70.4% |
| Hispanic or Latino | 9.4% |
| Asian | 8.8% |
| Black or African American | 6.4% |
| Unknown | 4.6% |
| American Indian and Alaska Native | 0.4% |
Online retailer race and ethnicity over time
See how online retailer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Online retailer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 71.64% | 9.14% | 7.50% | 9.18% |
| 2011 | 71.90% | 8.69% | 7.23% | 8.97% |
| 2012 | 69.84% | 10.88% | 7.75% | 9.10% |
| 2013 | 71.15% | 8.71% | 8.65% | 9.21% |
| 2014 | 70.05% | 9.83% | 9.19% | 8.22% |
| 2015 | 70.53% | 8.82% | 8.99% | 9.05% |
| 2016 | 70.07% | 8.42% | 8.90% | 9.52% |
| 2017 | 70.11% | 8.43% | 9.91% | 9.28% |
| 2018 | 74.70% | 6.12% | 8.75% | 7.78% |
| 2019 | 73.89% | 6.53% | 8.10% | 8.69% |
| 2020 | 71.54% | 6.02% | 8.75% | 8.96% |
| 2021 | 70.43% | 6.36% | 8.83% | 9.39% |
Online retailer wage gap by race
According to our data, asian online retailers have the highest average salary compared to other ethnicities. Hispanic or latino online retailers have the lowest average salary at $69,112.
| Ethnicity | Salary |
|---|---|
| Unknown | $72,299 |
| White | $72,027 |
| Black or African American | $69,329 |
| Asian | $78,612 |
| Hispanic or Latino | $69,112 |
Average online retailer age
See how the average age of online retailers varies based on ethnicity and gender.
Male
Female
Online retailer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 46 | 46 |
| Unknown | 44 | 43 |
| Asian | 42 | 41 |
| Hispanic or Latino | 40 | 40 |
| White | 44 | 43 |
| American Indian and Alaska Native | 52 | 48.5 |
Online retailer age breakdown
The average age of online retailers is 40+ years years old, representing 61% of the online retailer population.
Online retailer age breakdown
| Online Retailer Years | Percentages |
|---|---|
| 40+ years | 61% |
| 30-40 years | 29% |
| 20-30 years | 9% |
Online retailer educational attainment
The most common degree for online retailers is bachelor's degree, with 58% of online retailers earning that degree. The second and third most common degree levels are associate degree degree at 21% and associate degree degree at 9%.
- Bachelor's, 58%
- Associate, 21%
- High School Diploma, 9%
- Master's, 6%
- Other Degrees, 6%
Online retailers by degree level
| Online retailer degree | Percentages |
|---|---|
| Bachelor's | 58% |
| Associate | 21% |
| High School Diploma | 9% |
| Master's | 6% |
| Other Degrees | 6% |
Online retailer jobs you might like
Online retailer wage gap by degree level
According to the data, online retailers with a Doctorate degree earn more than those without, at $88,847 annually. With a Master's degree, online retailers earn a median annual income of $86,729 compared to $76,523 for online retailers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $86,729 |
| Bachelor's Degree | $76,523 |
| Doctorate Degree | $88,847 |
| Some College/ Associate Degree | $63,755 |
Online retailer employment statistics
Most online retailers work for a private in the technology industry.
Company size where online retailers work
Below, you can see the size of companies where online retailers work.
Online retailer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 27% |
| 100 - 500 employees | 16% |
| 500 - 1,000 employees | 5% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 23% |
Online retailer jobs by company type
Employees with the online retailer job title have their preferences when it comes to working for a company. For instance, most online retailers prefer to work at private companies over public companies.
Online retailer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 5% |
| Public | 31% |
| Private | 62% |
| Government | 2% |
Online retailer jobs by industry
The most common industries for online retailers are technology, retail and professional.
Online retailer industry statistics
| Industry | Percentages |
|---|---|
| Technology | 17% |
| Retail | 15% |
| Fortune 500 | 12% |
| Professional | 10% |
| Start-up | 8% |
| Media | 6% |
| Health Care | 4% |
| Education | 4% |
| Hospitality | 4% |
| Manufacturing | 4% |
| Insurance | 4% |
| Transportation | 2% |
| Finance | 2% |
| Government | 2% |
| Internet | 2% |
| Real Estate | 2% |
| Construction | 2% |
| Energy | 2% |
Online retailer turnover and employment statistics
Online retailer unemployment rate over time
The unemployment rate for online retailers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Online retailer unemployment rate by year
| Year | Online retailer unemployment rate |
|---|---|
| 2010 | 5.91% |
| 2011 | 6.00% |
| 2012 | 5.43% |
| 2013 | 4.38% |
| 2014 | 4.31% |
| 2015 | 3.33% |
| 2016 | 3.41% |
| 2017 | 3.61% |
| 2018 | 2.68% |
| 2019 | 2.51% |
| 2020 | 3.52% |
| 2021 | 3.70% |
Average online retailer tenure
The average online retailer stays at their job for 1-2 years, based on the 281 online retailers resumes in Zippia's database.
Online retailer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 11% |
| 1-2 years | 16% |
| 3-4 years | 12% |
| 5-7 years | 28% |
| 8-10 years | 14% |
| 11+ years | 20% |
Online retailer LGBT ratio compared to similar jobs
Review the percent of online retailers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Project Estimator | 4.41% | 56,513 |
| Logistics Research Engineer | 8.65% | 60,717 |
| Predatory Game Hunter | 8.93% | 5,103 |
| Marketing Services Coordinator | 10.00% | 147,125 |
| Online Retailer | 11.05% | - |
| Examiner | 11.64% | 6,901 |
| Student Caller | 19.25% | 10,143 |
Similar online retailer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Project Estimator | 4.41% | 56,513 |
| Logistics Research Engineer | 8.65% | 60,717 |
| Predatory Game Hunter | 8.93% | 5,103 |
| Marketing Services Coordinator | 10.00% | 147,125 |
| Examiner | 11.64% | 6,901 |
| Student Caller | 19.25% | 10,143 |
Foreign languages spoken by online retailers
The most common foreign language among online retailers is Spanish at 33.3%. The second-most popular foreign language spoken is Portuguese at 13.3% and Chinese is the third-most popular at 13.3%.
- Spanish, 33.3%
- Portuguese, 13.3%
- Chinese, 13.3%
- Japanese, 6.7%
- Mandarin, 6.7%
- Other, 26.7%
Online retailer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 33.3% |
| Portuguese | 13.3% |
| Chinese | 13.3% |
| Japanese | 6.7% |
| Mandarin | 6.7% |
| Other | 26.7% |