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What is an online sales manager and how to become one

Updated January 8, 2025
3 min read
There is more than meets the eye when it comes to being an online sales manager. For example, did you know that they make an average of $26.89 an hour? That's $55,923 a year! Between 2018 and 2028, the career is expected to grow 5% and produce 23,800 job opportunities across the U.S.
ScoreOnline Sales ManagerUS Average
Salary
4.4

Avg. Salary $55,923

Avg. Salary $59,228

Stability level
6.4

Growth rate 5%

Growth rate 0.3%

Diversity
2.7
Race

American Indian and Alaska Native 0.24%

Asian 4.07%

Black or African American 3.24%

Hispanic or Latino 9.82%

Unknown 4.41%

White 78.23%

Gender

female 35.16%

male 64.84%

Age - 46
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46
Stress level
6.4

Stress level is manageable

7.1 - high

Complexity level
8.7

Complexity level is advanced

7 - challenging

Work life balance
4.4

Work life balance is poor

6.4 - fair

Online sales manager career paths

Key steps to become an online sales manager

  1. Explore online sales manager education requirements

    Most common online sales manager degrees

    Bachelor's

    57.9 %

    Associate

    17.5 %

    High School Diploma

    14.0 %
  2. Start to develop specific online sales manager skills

    SkillsPercentages
    E-Bay18.86%
    Manage Inventory5.53%
    Facebook5.14%
    Customer Complaints5.04%
    Search Engine Optimization3.60%
  3. Complete relevant online sales manager training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New online sales managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an online sales manager based on U.S. Bureau of Labor Statistics data and data from real online sales manager resumes.
  4. Research online sales manager duties and responsibilities

    • Manage an e-bay and amazon stores.
    • Manage and run the business until the store are sold.
    • Manage the resulting transaction finances through PayPal and local bank accounts.
    • Manage online storefronts in a variety of e-commerce formats, including e-bay and direct website sales.
  5. Apply for online sales manager jobs

    Now it's time to start searching for an online sales manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first online sales manager job

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Average online sales manager salary

The average online sales manager salary in the United States is $55,923 per year or $27 per hour. Online sales manager salaries range between $41,000 and $74,000 per year.

Average online sales manager salary
$55,923 Yearly
$26.89 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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