Operations and marketing specialist is responsible for executing data-driven initiatives to maximize the efficiency of marketing campaigns. They usually work closely with senior operations and marketing managers to support them with all aspects of database maintenance and manipulations and email marketing campaigns. They plan and create production process management, data and analytics, brand compliance, and technology infrastructure.
They oversee both the marketing and positioning of the product or brand that they sell. Skills essential for this position include supervision, market knowledge, subordinate involvement, planning, quality focus, resolving conflict, customer service, managing processes, presentation skills, technical understanding, financial planning, and strategy, among others.
A bachelor's degree in a business-related or technical field such as Marketing, Information Technology, Public Relations is required for this position. However, a high school diploma or a G.E.D may also suffice along with proven work experience. Once qualified for the position, an individual can reap its rewards.
An operations and marketing specialist earns an average of $27.35 an hour. This equates to over $56,000 per year. In the following years, the career is likely to experience over 20% growth and create massive job opportunities all across the United States.
There is more than meets the eye when it comes to being an operations and marketing specialist. For example, did you know that they make an average of $29.16 an hour? That's $60,660 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many operations and marketing specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be an operations and marketing specialist, we found that a lot of resumes listed 12.1% of operations and marketing specialists included salesforce, while 8.2% of resumes included online, and 7.7% of resumes included crm. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the operations and marketing specialist job title. But what industry to start with? Most operations and marketing specialists actually find jobs in the technology and retail industries.
If you're interested in becoming an operations and marketing specialist, one of the first things to consider is how much education you need. We've determined that 74.2% of operations and marketing specialists have a bachelor's degree. In terms of higher education levels, we found that 14.7% of operations and marketing specialists have master's degrees. Even though most operations and marketing specialists have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become an operations and marketing specialist. When we researched the most common majors for an operations and marketing specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on operations and marketing specialist resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become an operations and marketing specialist. In fact, many operations and marketing specialist jobs require experience in a role such as marketing internship. Meanwhile, many operations and marketing specialists also have previous career experience in roles such as internship or sales associate.