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Become An Operations And Marketing Specialist

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Working As An Operations And Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $59,000

    Average Salary

What Does An Operations And Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become An Operations And Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Operations And Marketing Specialist Career Paths

Operations And Marketing Specialist
Marketing Coordinator Account Executive Product Manager
Senior Product Marketing Manager
10 Yearsyrs
Marketing Coordinator Marketing Specialist Marketing Manager
Marketing Program Manager
6 Yearsyrs
Marketing Coordinator Account Executive Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Marketing Specialist Marketing Manager Marketing Director
Director, Global Marketing
12 Yearsyrs
Marketing Specialist Account Manager Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Senior Marketing Specialist Marketing Director
Marketing Operations Director
8 Yearsyrs
Senior Marketing Specialist Marketing Communications Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Senior Marketing Specialist Marketing Communications Manager Product Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Marketing Consultant Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Marketing Consultant Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Consultant Marketing Communications Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Business Developer District Sales Manager Brand Manager
Head Of Marketing
5 Yearsyrs
Business Developer Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Business Developer Territory Manager Sales Development Manager
Manager, Integrated Marketing
7 Yearsyrs
Consultant Co-Founder Digital Marketing Manager
Brand Strategist
5 Yearsyrs
Marketing Analyst Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Marketing Analyst Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
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Do you work as an Operations And Marketing Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Analyst 2.1 years
Top Careers Before Operations And Marketing Specialist
Internship 11.1%
Manager 4.0%
Cashier 3.5%
Volunteer 2.7%
Server 2.7%
Top Careers After Operations And Marketing Specialist
Internship 3.9%
Manager 3.9%
Consultant 3.6%
President 3.0%

Do you work as an Operations And Marketing Specialist?

Operations And Marketing Specialist Demographics

Gender

Female

49.5%

Male

38.3%

Unknown

12.2%
Ethnicity

White

60.9%

Hispanic or Latino

14.4%

Asian

10.7%

Black or African American

10.5%

Unknown

3.5%
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Foreign Languages Spoken

Spanish

39.7%

Chinese

12.1%

Mandarin

12.1%

French

10.3%

German

6.9%

Russian

3.4%

Cantonese

3.4%

Italian

3.4%

Portuguese

1.7%

Romanian

1.7%

Japanese

1.7%

Amharic

1.7%

Korean

1.7%
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Operations And Marketing Specialist Education

Schools

Northeastern University

29.8%

University of Cincinnati

15.1%

Drexel University

8.8%

University of Phoenix

6.6%

San Francisco State University

4.4%

Rochester Institute of Technology

4.0%

Saint Joseph's University

4.0%

James Madison University

3.7%

New York University

2.6%

University of Washington

2.6%

San Jose State University

2.2%

University of Texas at Austin

2.2%

Kettering University

1.8%

University of Pennsylvania

1.8%

Ohio State University

1.8%

San Diego State University

1.8%

George Mason University

1.8%

John Carroll University

1.8%

University of Alabama

1.5%

Wayne State University

1.5%
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Majors

Business

33.8%

Marketing

23.7%

Communication

9.9%

Management

5.5%

Finance

3.6%

Psychology

2.8%

International Business

2.1%

Journalism

2.0%

Public Relations

1.8%

Accounting

1.8%

Information Technology

1.7%

Graphic Design

1.6%

Economics

1.4%

English

1.4%

Political Science

1.4%

Photography

1.1%

Biology

1.1%

Education

1.0%

Sociology

1.0%

Computer Information Systems

1.0%
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Degrees

Bachelors

66.7%

Masters

17.8%

Other

9.1%

Associate

4.3%

Certificate

1.0%

Diploma

0.6%

Doctorate

0.6%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$59,000
View Detailed Salary Report
$37,000
Min 10%
$59,000
Median 50%
$59,000
Median 50%
$59,000
Median 50%
$59,000
Median 50%
$59,000
Median 50%
$59,000
Median 50%
$59,000
Median 50%
$94,000
Max 90%
Best Paying Company
Gemini
Highest Paying City
San Francisco, CA
Highest Paying State
Washington
Avg Experience Level
1.9 years
How much does an Operations And Marketing Specialist make at top companies?
The national average salary for an Operations And Marketing Specialist in the United States is $59,485 per year or $29 per hour. Those in the bottom 10 percent make under $37,000 a year, and the top 10 percent make over $94,000.

Real Operations And Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Marketing Operations Expert Sap Global Marketing, Inc. New York, NY Aug 30, 2016 $123,856
Marketing Operations Expert Sap Global Marketing, Inc. New York, NY Oct 26, 2016 $123,856 -
$190,480
Marketing Operations Specialist Bill Me Later, Inc. San Jose, CA Jan 28, 2013 $103,000
Marketing Operations Specialist Shire Human Genetic Therapies Inc. Lexington, MA May 12, 2014 $102,507
Marketing Operations Specialist Bill Me Later, Inc. San Jose, CA Jun 15, 2011 $98,000
Marketing Operations Specialist Paypal, Inc. San Jose, CA Oct 25, 2010 $98,000
Marketing Operations Specialist Real Enterprise Synergy, Inc. Radnor, PA Oct 22, 2015 $91,711
Operations Specialist--Financial & Marketing SYS 2 Degrees Ventures LLC West Hollywood, CA Sep 15, 2014 $80,000
Operations Specialist--Financial & Marketing SYS 2 Degrees Ventures LLC West Hollywood, CA Dec 01, 2012 $80,000
Marketing Operations Specialist Sap America, Inc. Palo Alto, CA Aug 24, 2016 $77,940
Marketing Operations Specialist Experian Marketing Solutions, Inc. New York, NY May 12, 2016 $77,000
Marketing Operations Specialist Sap Global Marketing, Inc. New York, NY Aug 20, 2014 $75,600
Marketing Operations Specialist Acronis, Inc. Burlington, MA Nov 09, 2016 $65,000
Marketing Operations Specialist Acronis Management LLC Burlington, MA Sep 27, 2016 $65,000
Marketing Operations Specialist BBA Project, Inc. Elmsford, NY Aug 31, 2016 $61,589
Marketing Operations Specialist Sap America, Inc. New York, NY Jun 25, 2015 $58,248
Operations Specialist--Financial & Marketing SYS 2 Degrees Ventures LLC West Hollywood, CA Jan 01, 2011 $55,000
Marketing Operations Specialist Appcelerator, Inc. Mountain View, CA Aug 01, 2015 $53,206 -
$70,000
Marketing Operations Specialist Sap America, Inc. Newtown, PA Aug 21, 2014 $50,000
Marketing Operations Specialist Rising Media, Inc. Ashland, MA Sep 09, 2015 $47,500
Marketing Operations Specialist New Life Solution, Inc. Newton, MA Sep 05, 2014 $47,500
Marketing Operations Specialist Rising Media, Inc. Ashland, MA Sep 03, 2014 $47,500
Marketing/Operation Specialist Tokyo Gardens Catering, LLC. Houston, TX Aug 28, 2015 $45,600
Marketing/Operation Specialist Tokyo Gardens Catering, LLC. Houston, TX Sep 17, 2014 $45,600
Automotive Busis Operations & Marketing Specialist International Rectifier Corporation El Segundo, CA Sep 04, 2014 $43,742
Marketing & Business Operation Specialist JJSH Enterprises, Inc. Columbus, OH Nov 22, 2016 $42,182
Marketing Operations Specialist Evers & Company Real Estate Inc. Washington, DC Sep 23, 2016 $42,099

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Top Skills for An Operations And Marketing Specialist

  1. Company Website
  2. Email
  3. Data Management
You can check out examples of real life uses of top skills on resumes here:
  • Administered company website and social media outlets, including regular content creation.
  • Designed and executed campaign processes to create data to support personalized marketing direct and emails.
  • Deliver customer service internally and externally to retailers, vendors and marketing team members.
  • Developed and implemented cross channel and media integrated plan (direct mail, email and online) for each campaign.
  • Utilized QuickBooks to process A/R and A/P, reconcile bank statements, and prepare financial statements.

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Top 10 Best States for Operations And Marketing Specialists

  1. New York
  2. California
  3. Colorado
  4. Rhode Island
  5. New Jersey
  6. Washington
  7. Virginia
  8. Delaware
  9. District of Columbia
  10. Pennsylvania
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  • (3,375 jobs)
  • (486 jobs)
  • (92 jobs)
  • (650 jobs)
  • (709 jobs)
  • (646 jobs)
  • (60 jobs)
  • (178 jobs)
  • (761 jobs)

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