What does an operations and marketing specialist do?

A marketing and event planning intern is responsible for supporting the operations of a company's marketing department, performing administrative duties under the guidance of a direct supervisor or tenured marketing staff. Marketing and event planning interns shadow all the processes of marketing operations, assisting with events management procedures, and suggesting strategic solutions to boost the company's brand image to the public. They also analyze the current market trends, identifying business opportunities to negotiate with more clients by meeting consumer demands and needs, bringing revenues, and increasing the company's profitability.

These skill sets are where the common ground ends though. The responsibilities of an operations and marketing specialist are more likely to require skills like "digital marketing," "salesforce," "email marketing," and "lead management." On the other hand, a job as a marketing and event planning internship requires skills like "instagram," "event logistics," "events intern," and "event coordination." As you can see, what employees do in each career varies considerably.

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

In addition to the difference in salary, there are some other key differences worth noting. For example, operations and marketing specialist responsibilities are more likely to require skills like "salesforce," "lead management," "b testing," and "co-op." Meanwhile, a marketing communications coordinator has duties that require skills in areas such as "graphic design," "proofreading," "instagram," and "adobe creative suite." These differences highlight just how different the day-to-day in each role looks.

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an operations and marketing specialist is likely to be skilled in "email marketing," "crm," "project management," and "co-op," while a typical marketing internship is skilled in "instagram," "graphic design," "administrative tasks," and "content creation."

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Even though a few skill sets overlap between operations and marketing specialists and marketing & events coordinators, there are some differences that are important to note. For one, an operations and marketing specialist might have more use for skills like "digital marketing," "salesforce," "email marketing," and "b testing." Meanwhile, some responsibilities of marketing & events coordinators require skills like "event coordination," "event logistics," "event management," and "instagram. "