Organic CEO and leadership

Marita Scarfi is a CFO at Organic Inc.

Conor Brady is a passionate believer in the power of design craft, great storytelling and experience design to solve our client’s business problems. In his role as Chief Creative Officer at Critical Mass, he oversees all the agency’s work and drives creative excellence on a global scale. Conor has over a decade of experience as a chief creative officer and prior to joining Critical Mass was CCO at digital agencies Huge and Organic. Throughout his career he has played a decisive role in shaping the digital experiences of brands like BMW, Apple, Marriott, Nike, Pepsi, Audi, Hilton, and Samsung. His work has won awards across the globe from Cannes to London to Asia and he is a regular member of some of the industries most respected award juries, having judged on the Design Jury at Cannes (twice), The Andy's, the D&AD awards, The Clio’s and the Webby's. Originally from Belfast, Conor began his career in publishing by helping create the first 100 book covers for Vintage Paperbacks at Random House in London. He then moved into the music industry as a creative director at Universal Music/PolyGram, designing record covers.

Fenny Widjaja is an Executive Assistant to CFO & COO at Organic Inc and is based in San Francisco Bay Area. She attended CROMSOURCE between 1992 and 1996.

Laurel Rossi is a Founder & President at Havas Worldwide Strat Farm, Co-Founder at Creative Spirit US, and Chief Partnerships Officer at Organic Inc and is based in New York City, New York.