Outlook Group history

A search for a new site resulted in the purchase in 1980 of approximately 14 acres of land located at 1180 American Drive in Neenah, WI. The building that was built at this location started at 30,000 square feet.

In 1984 the company found work printing, cutting, and wrapping cards for a trendy board game called Trivial Pursuit.

Also in 1989, Outlook Group expanded its capabilities with the purchase of Olympic Label.

Shares started out in April 1991 at $11.50, and one year later the price had more than doubled.

In 1992, the trading card industry as a whole brought in around $2 billion.

In 1995, sales had almost doubled, to $120 million, but profits were only $1.3 million.

Barrier, which was based in Sparks, Nevada, was sold in February 1997 to World Class Film Corp. of Yonkers, New York.

In June 1998, Fischer and Baksha announced that the acquisition deal with Goldner Hawn had been cancelled.

In late 1999 they told shareholders that they still wanted to sell, preferably to a larger company who would continue to run the business.

Challenging times for the printing industry beginning in 2000 led to a new growth strategy for Outlook Group.

Also in 2005, “digital” became the latest advancement in printing technology and Outlook was the first company in the Fox Valley to purchase a four-color digital press with coating capabilities.

In March 2006, Outlook announced an agreement to be acquired by a private investment group that planned to continue to support the company’s growth strategies.