What is an outreach coordinator and how to become one

Updated January 8, 2025

6 min read

Quoted expert

Carolyn Gascoigne

An outreach coordinator is an individual responsible for developing and implementing outreach programs to promote a company's products or services. They work to connect with potential clients, partners, and the community to build relationships that can lead to business growth. Outreach coordinators must have strong communication skills to effectively network and collaborate with various stakeholders. Their responsibilities include organizing events, creating content, and managing social media accounts to increase brand awareness.

What general advice would you give to an outreach coordinator?

Carolyn Gascoigne

Professor of French and Humanities, University of Houston - Downtown

Nonprofit coordinators are often involved with planning and organizing public outreach activities.

ScoreOutreach CoordinatorUS Average

Salary

3.6

Avg. Salary $45,897

Avg. Salary $59,228

Stability level

8.9

Growth rate 12%

Growth rate 0.3%

Diversity

10.0

Race

American Indian and Alaska Native 2.16%

Asian 6.75%

Black or African American 11.76%

Hispanic or Latino 21.46%

Unknown 5.17%

White 52.70%

Gender

female 70.33%

male 29.67%

Age - 43

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 43

Stress level

8.9

Stress level is very high

7.1 - high

Complexity level

8.1

Complexity level is challenging

7 - challenging

Work life balance

6.2

Work life balance is fair

6.4 - fair

What are the pros and cons of being an outreach coordinator?

Pros

Opportunity to make a positive impact in the community
Opportunities to network with professionals in related fields
Ability to work independently and take ownership of projects
Chance to develop skills in event planning, marketing, and communication
Potential for career advancement within the organization

Cons

Can be emotionally taxing, especially when working with vulnerable populations or in crisis situations
May require long hours, including evenings and weekends
Difficulty balancing multiple priorities and deadlines
May require fundraising or grant writing responsibilities
Limited resources and funding can limit the scope of outreach efforts

Key steps to become an outreach coordinator

Explore outreach coordinator education requirements

Most common outreach coordinator degrees

Bachelor's

69.1 %

Master's

13.5 %

Associate

10.2 %

Start to develop specific outreach coordinator skills

Skills	Percentages
Patients	9.11%
Customer Service	7.65%
Public Speaking	6.17%
Social Work	5.88%
Veterans	5.12%

Complete relevant outreach coordinator training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New outreach coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an outreach coordinator based on U.S. Bureau of Labor Statistics data and data from real outreach coordinator resumes.

Research outreach coordinator duties and responsibilities

Help manage company twitter account, including following potential clients.
Manage their Instagram account by posting bi-weekly posts and engaging with users.
Maintain and update organization documents and manage data accuracy in the Salesforce database.
Manage volunteer information, communication, on-boarding, and statistics in Salesforce database.

Prepare your outreach coordinator resume

When your background is strong enough, you can start writing your outreach coordinator resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an outreach coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable outreach coordinator resume templates

Build a professional outreach coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your outreach coordinator resume.