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What does an outreach coordinator do?

Updated January 8, 2025
9 min read
Quoted expert
Namita Sugandhi Ph.D.
What does an outreach coordinator do

An outreach coordinator is responsible for assisting community and fundraising programs, ensuring the smooth flow of events and participants' engagement. Outreach coordinators often work with humanitarian organizations or other nonprofit institutions to promote and develop citizens' welfare. They handle press releases, create marketing materials, negotiate with third-party vendors, book venues, finalize event schedules, and recruit volunteers as needed. An outreach coordinator also plans activities, monitors expenses, and requests financial support from sponsorships and donation programs.

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Outreach coordinator responsibilities

Here are examples of responsibilities from real outreach coordinator resumes:

  • Help manage company twitter account, including following potential clients.
  • Manage their Instagram account by posting bi-weekly posts and engaging with users.
  • Maintain and update organization documents and manage data accuracy in the Salesforce database.
  • Manage volunteer information, communication, on-boarding, and statistics in Salesforce database.
  • Market Medicaid and Medicare products to all interest eligible candidates.
  • Provide veterans with personal experience in order to navigate, social programs, educational programs and available financial assistance programs.
  • Design database table structure and coding sql, store procedures.
  • Organize and plan workshops, programs and fieldtrips for k-12 students.
  • Photograph campers and upload to website weekly using Bunk1 and Instagram.
  • Maintain and update website by adding content and enhancing layout via HTML and Photoshop.
  • Communicate with alumni, revise marketing materials, and help organize upcoming events and activities.
  • Educate potential school coordinators on fundraising methods and recruit them to raise donation money for LLS.
  • Use SQL queries to identify data for the test scenarios and also use to generate reports.
  • Maintain a working knowledge of the LLS mission and programs to promote the field and campaign fundraising initiatives.
  • Act as a liaison or advocate of clients in need of rehabilitation services from drugs, and alcohol.

Outreach coordinator skills and personality traits

We calculated that 9% of Outreach Coordinators are proficient in Patients, Customer Service, and Public Speaking. They’re also known for soft skills such as Communication skills, Compassion, and Time-management skills.

We break down the percentage of Outreach Coordinators that have these skills listed on their resume here:

  • Patients, 9%

    Performed Psychological/Psychiatric/Intake assessments on perspective patients.

  • Customer Service, 8%

    Established and maintained strong working relationship with clients and team members through effective communication and providing excellent customer service.

  • Public Speaking, 6%

    Supervised Outreach Assistants and scheduled regular public speaking engagements to achieve promotion and publicity of education programs.

  • Social Work, 6%

    Prepared presentations and presented to organizational teams, including case managers and social workers etc.

  • Veterans, 5%

    Identified community, military and government organizations that serve injured serve members and veterans to build relationships with staff.

  • Team Work, 5%

    Worked great in a team work and collaborated with others.

Most outreach coordinators use their skills in "patients," "customer service," and "public speaking" to do their jobs. You can find more detail on essential outreach coordinator responsibilities here:

Communication skills. The most essential soft skill for an outreach coordinator to carry out their responsibilities is communication skills. This skill is important for the role because "social and human service assistants talk with clients about the challenges in their lives and assist them in getting help." Additionally, an outreach coordinator resume shows how their duties depend on communication skills: "manage communications, including blogs, social media campaigns and presence, create press releases, and produce quarterly newsletters. "

Compassion. Another essential skill to perform outreach coordinator duties is compassion. Outreach coordinators responsibilities require that "social and human service assistants often work with people who are in stressful and difficult situations." Outreach coordinators also use compassion in their role according to a real resume snippet: "serve as a key link between compassionate and result-oriented leaders; and highly satisfied recipients to maximize on community outreach efforts. "

Time-management skills. outreach coordinators are also known for time-management skills, which are critical to their duties. You can see how this skill relates to outreach coordinator responsibilities, because "social and human service assistants often work with many clients." An outreach coordinator resume example shows how time-management skills is used in the workplace: "maintained and worked under with short deadlines with a caseload of 100+ veterans and their families. "

Interpersonal skills. outreach coordinator responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "social and human service assistants must make their clients feel comfortable discussing sensitive issues." This resume example shows what outreach coordinators do with interpersonal skills on a typical day: "planned, designed, and conducted public speaking and interpersonal communication events. "

Organizational skills. Another common skill required for outreach coordinator responsibilities is "organizational skills." This skill comes up in the duties of outreach coordinators all the time, as "social and human service assistants must often complete lots of paperwork and work with many different clients." An excerpt from a real outreach coordinator resume shows how this skill is central to what an outreach coordinator does: "create informational materials and marketing collaterals including ads, posters, direct-mail pieces, press releases, and organizational brochures. "

Problem-solving skills. While "problem-solving skills" is last on this skills list, don't underestimate its importance to outreach coordinator responsibilities. Much of what an outreach coordinator does relies on this skill, seeing as "social and human service assistants help clients find solutions to their problems." Here is a resume example of how this skill is used in the everyday duties of outreach coordinators: "provide individual counseling for mandated substance abuse referrals and self-referred students utilizing motivational interviewing, solution focus and cognitive behavioral strategies. "

All outreach coordinator skills

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Compare different outreach coordinators

Outreach coordinator vs. Family services coordinator

A family services coordinator maintains quantitative quality and qualitative quality monitoring systems and improvement systems for the program strategies to get executed with quality, fidelity, and reliability. They coach and offer supervisory guidance services to the family service team to keep the staff capacity robust and move the staff members towards mastering the core competencies. Other duties performed by family services coordinators include supporting vulnerable families, promoting family self-sufficiency, and supporting families whose children have special needs and chronic health conditions.

We looked at the average outreach coordinator salary and compared it with the wages of a family services coordinator. Generally speaking, family services coordinators are paid $3,041 lower than outreach coordinators per year.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both outreach coordinator and family services coordinator positions are skilled in patients, social work, and mental health.

These skill sets are where the common ground ends though. The responsibilities of an outreach coordinator are more likely to require skills like "customer service," "public speaking," "veterans," and "team work." On the other hand, a job as a family services coordinator requires skills like "child care," "foster care," "family support," and "support services." As you can see, what employees do in each career varies considerably.

Family services coordinators really shine in the government industry with an average salary of $44,036. Comparatively, outreach coordinators tend to make the most money in the government industry with an average salary of $51,407.family services coordinators tend to reach higher levels of education than outreach coordinators. In fact, family services coordinators are 6.8% more likely to graduate with a Master's Degree and 0.2% less likely to have a Doctoral Degree.

Outreach coordinator vs. Children's program coordinator

A children's program coordinator is someone who develops programs for children and toddlers. The children's program coordinator creates child-centered programs to educate and entertain children and infants. The children's program coordinator evaluates children's participation in such programs, provides support, and works with parents to look after their children. The children's program coordinator also ensures the health and safety of the participants, and connects the kids and parents to various support organizations to resolve issues and problems that may be encountered.

A career as a children's program coordinator brings a lower average salary when compared to the average annual salary of an outreach coordinator. In fact, children's program coordinators salary is $5,072 lower than the salary of outreach coordinators per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both outreach coordinators and children's program coordinators have skills such as "patients," "social work," and "mental health. "

In addition to the difference in salary, there are some other key differences worth noting. For example, outreach coordinator responsibilities are more likely to require skills like "customer service," "public speaking," "veterans," and "team work." Meanwhile, a children's program coordinator has duties that require skills in areas such as "public health," "cpr," "childhood," and "child development." These differences highlight just how different the day-to-day in each role looks.

Children's program coordinators earn a lower average salary than outreach coordinators. But children's program coordinators earn the highest pay in the manufacturing industry, with an average salary of $41,009. Additionally, outreach coordinators earn the highest salaries in the government with average pay of $51,407 annually.Average education levels between the two professions vary. Children's program coordinators tend to reach similar levels of education than outreach coordinators. In fact, they're 2.4% more likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for outreach coordinators in the next 3-5 years?

Namita Sugandhi Ph.D.

Assistant Professor of Anthropology, Hartwick College

Documentation and public engagement will remain crucial parts of Anthropological work, and technology that allows us to record, analyze, and share data will continue to be necessary. Over the next several years, it will be essential to find new and innovative ways of connecting virtually to audiences' broader network. This will require the ability to think out-of-the-box and adapt to unique circumstances and new technologies. Technologies that allow people to build relationships across space will continue to transform how we experience social life. Those who are new to the job market will have to master these new virtual strategies of communication and self-promotion and need to understand and navigate the impact of this pandemic on the non-virtual world.

Outreach coordinator vs. Outreach specialist

An outreach specialist is primarily responsible for organizing and managing social service programs that promote health and wellness within a community. They typically conduct research and assessments to determine the community's needs, thoroughly plan events and programs, participate in hiring staff and volunteers, and liaise with sponsors and suppliers. Often reporting to a manager or supervisor, an outreach specialist must also perform clerical tasks such as producing progress reports, preparing necessary documentation, managing schedules, arranging appointments, and even responding to inquiries and concerns.

An average outreach specialist eans a lower salary compared to the average salary of outreach coordinators. The difference in salaries amounts to outreach specialists earning a $4,034 lower average salary than outreach coordinators.Using the responsibilities included on outreach coordinators and outreach specialists resumes, we found that both professions have similar skill requirements, such as "patients," "customer service," and "social work.rdquo;

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an outreach coordinator is likely to be skilled in "public speaking," "team work," "local community," and "data collection," while a typical outreach specialist is skilled in "scheduling appointments," "phone calls," "social services," and "health insurance."

Outreach specialists earn the highest salary when working in the government industry, where they receive an average salary of $47,346. Comparatively, outreach coordinators have the highest earning potential in the government industry, with an average salary of $51,407.outreach specialists typically earn similar educational levels compared to outreach coordinators. Specifically, they're 1.2% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.

Outreach coordinator vs. Volunteer program coordinator

A volunteer program coordinator usually works for non-profit organizations where they are primarily in charge of managing and coordinating all volunteer related aspects of events and programs. It is their responsibility to oversee recruitment and training processes from planning to execution, supervise all volunteers, set schedules and objectives, and ensure operations adhere to guidelines and policies. Moreover, as a volunteer program coordinator, it is essential to lead and encourage staff to reach goals, resolving issues should any arise.

Volunteer program coordinators typically earn lower pay than outreach coordinators. On average, volunteer program coordinators earn a $4,687 lower salary per year.While their salaries may vary, outreach coordinators and volunteer program coordinators both use similar skills to perform their duties. Resumes from both professions include skills like "public speaking," "community resources," and "powerpoint. "Each job also requires different skills to carry out their responsibilities. An outreach coordinator uses "patients," "customer service," "social work," and "veterans." Volunteer program coordinators are more likely to have duties that require skills in "child care," "mathematics," "rsvp," and "training sessions. "volunteer program coordinators reach similar levels of education compared to outreach coordinators, in general. The difference is that they're 2.0% more likely to earn a Master's Degree, and 1.4% more likely to graduate with a Doctoral Degree.

Types of outreach coordinator

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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