How To Become An Outreach Manager: What It Is and Career Path

What is an outreach manager and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Dr. Malissa Scheuring Leipold

Outreach managers are responsible for administering all community-based education and outreach programs. They create a systematic, process-driven approach to partner outreach and relationship management. They also identify and source partnership opportunities through inbound lead follow-up and outbound cold calls, emails, and client visits. Outreach managers earn an average salary of $59,000 annually or $28 per hour.

Outreach managers are comfortable with day-to-day marketing and outreach activities, as well as executing long-term marketing and stakeholder engagement strategy. They lead or support the execution of marketing and outreach initiatives from start to finish, leveraging internal support and driving collaboration. They also participate in funder conversations to gather insights that inform outreach strategies and generate strong leads.

Outreach managers typically hold a bachelor's or master's degree in business, marketing, communication, or other related fields. They are expected to have previous working experience as an outreach manager. Some employers prefer candidates with outstanding communication, organizational, and interpersonal skills

What general advice would you give to an outreach manager?

Dr. Malissa Scheuring Leipold

Chair & Associate Professor, Iona College

General advice I would give to a graduate beginning their career is to take one day at a time. In my many years in education, I have always been able to map out a general plan of action to be implemented in the classroom, but the pandemic has changed everything. You need to be ready for the unexpected, and don't let it throw you. The field of education is never predictable, so the more comfortable one gets with uncertainty and being adaptable without being resentful or stubborn, the more you can embrace the beauty of changing children's lives for the better. I would also emphasize the importance of personal relationships. Reach out to those with whom you are working, call them by name, make it more than about work by asking how they are doing. Also, they should call parents on a consistent basis, especially when their child is doing well and simply say, "Hi, I am here for you and am with you in your desire to see your child succeed." This will go miles. Last, believe in yourself yet be selfless by always keeping the best interest of the students at heart and compassionate. If you do this, everything else will fall into place.

ScoreOutreach ManagerUS Average

Salary

4.0

Avg. Salary $51,642

Avg. Salary $59,228

Stability level

9.7

Growth rate 12%

Growth rate 0.3%

Diversity

5.4

Race

American Indian and Alaska Native 0.88%

Asian 5.17%

Black or African American 11.79%

Hispanic or Latino 14.49%

Unknown 5.39%

White 62.27%

Gender

female 66.28%

male 33.72%

Age - 45

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 45

Stress level

9.7

Stress level is very high

7.1 - high

Complexity level

8.8

Complexity level is advanced

7 - challenging

Work life balance

5.0

Work life balance is fair

6.4 - fair

Key steps to become an outreach manager

Explore outreach manager education requirements

Most common outreach manager degrees

Bachelor's

69.4 %

Master's

17.1 %

Associate

8.7 %

Start to develop specific outreach manager skills

Skills	Percentages
Patients	10.04%
CRM	6.02%
Community Outreach	4.78%
Database	4.68%
Outreach Efforts	4.50%

Complete relevant outreach manager training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New outreach managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an outreach manager based on U.S. Bureau of Labor Statistics data and data from real outreach manager resumes.

Research outreach manager duties and responsibilities

Create, manage and track Google and Facebook PPC campaigns, yielding a positive ROI for clients.
Manage the community outreach budget and track ROI and other data to determine effectiveness of community outreach tactics.
Educate provider offices on Medicare and Medicaid incentives relative to achieving meaningful use.
Manage daily outreach and marketing functions for regional educational service provision of Medicaid services.

Apply for outreach manager jobs

Now it's time to start searching for an outreach manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do outreach managers rate their job?

-/5

5 stars

4 stars

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1 star

Outreach manager reviews

A zippia user wrote a review on Jan 2024

Pros

Building relationships with the clients, learn better money management skills, help the clients have an overall better quality of life