What does an outreach manager do?
An outreach manager is responsible for an organization's public relations campaign for the purpose of creating, bettering, or strengthening its relationship with the community or donors. Outreach managers oversee the policies and strategies for outreach programs, which include budgeting, communication, education, marketing, donor relationships, and events coordination. Outreach managers are public relations specialists who supervise activities geared to promote and sell a brand for increased awareness and visibility among selected audiences, while also ensuring compliance to set procedures.
Outreach manager responsibilities
Here are examples of responsibilities from real outreach manager resumes:
- Create, manage and track Google and Facebook PPC campaigns, yielding a positive ROI for clients.
- Manage the community outreach budget and track ROI and other data to determine effectiveness of community outreach tactics.
- Educate provider offices on Medicare and Medicaid incentives relative to achieving meaningful use.
- Manage daily outreach and marketing functions for regional educational service provision of Medicaid services.
- Manage HIV prevention/support program staff and specific project consultants, including group level, community/outreach interventions and counseling and testing.
- Implement CRM database to grow donor base and retain relationships.
- Maintain positive relationships with insurers including Medicare and Medicaid.
- Enroll and track students with SalesForce.
- Create copy to update website and Powerpoint presentations.
- Look for relevant links and conduct editorial outreach for SEO.
- Prepare and present a PowerPoint and poster base on lesson plan.
- Crisis-Manage SEO and image strategy to counter-act and recover from negative media in Mexico.
- Assist in the development and implementation of the agency marketing plan and with agency website and Facebook.
- Identify, educate and complete enrollment application for potential members while adhering to all CMS standards and requirement.
- Advise patients about insurance coverage.
Outreach manager skills and personality traits
We calculated that 10% of Outreach Managers are proficient in Patients, CRM, and Community Outreach. They’re also known for soft skills such as Analytical skills, Managerial skills, and Communication skills.
We break down the percentage of Outreach Managers that have these skills listed on their resume here:
- Patients, 10%
Assess patients for possible admission to the Rehabilitation Institute of Montana at Community Medical Center.
- CRM, 6%
Track sales and account activity through Pipeline Deals CRM software.
- Community Outreach, 5%
Supervised a high-performing team of eleven outreach coordinators based around the state and responsible for community outreach and facilitating strategic partnerships.
- Database, 5%
Established a reference statistical database to track strategic engagements and generate status reports.
- Outreach Efforts, 4%
Participated in numerous outreach efforts in the service area such as eligibility orientations.
- PowerPoint, 4%
Performed administrative skills utilizing Microsoft word, Excel and PowerPoint
Common skills that an outreach manager uses to do their job include "patients," "crm," and "community outreach." You can find details on the most important outreach manager responsibilities below.
Analytical skills. The most essential soft skill for an outreach manager to carry out their responsibilities is analytical skills. This skill is important for the role because "social and community service managers need to understand and evaluate data in order to provide strategic guidance to their organization." Additionally, an outreach manager resume shows how their duties depend on analytical skills: "implemented crm database to grow donor base and retain relationships. "
Managerial skills. Another essential skill to perform outreach manager duties is managerial skills. Outreach managers responsibilities require that "social and community service managers spend much of their time administering budgets and responding to a variety of issues." Outreach managers also use managerial skills in their role according to a real resume snippet: "perform managerial duties as required to ensure the day to day operations of the facility, including crisis intervention. "
Communication skills. This is an important skill for outreach managers to perform their duties. For an example of how outreach manager responsibilities depend on this skill, consider that "social and community service managers must be able to speak and write clearly." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of an outreach manager: "hired, trained and supervised the communications and media specialist who wrote press releases, news articles and speeches. ".
Problem-solving skills. For certain outreach manager responsibilities to be completed, the job requires competence in "problem-solving skills." The day-to-day duties of an outreach manager rely on this skill, as "social and community service managers must be able to address client, staff, and agency-related issues." For example, this snippet was taken directly from a resume about how this skill applies to what outreach managers do: "trained and motivated entire staff on such topics as customer service skills, conflict resolution, and effective communication. "
Time-management skills. Another crucial skill for an outreach manager to carry out their responsibilities is "time-management skills." A big part of what outreach managers relies on this skill, since "social and community service managers must prioritize and handle numerous tasks, often in a short timeframe." How this skill relates to outreach manager duties can be seen in an example from an outreach manager resume snippet: "maintained and worked under with short deadlines with a caseload of 100+ veterans and their families. "
The three companies that hire the most outreach managers are:
- Oak Street Health11 outreach managers jobs
- UnitedHealth Group9 outreach managers jobs
- The Leukemia & Lymphoma Society6 outreach managers jobs
Compare different outreach managers
Outreach manager vs. Communications lead
The global senior program manager acts as a coordinator for the organization's projects and performs various tasks including supervision, account management, daily staff assignments, budget planning, cost control, and tracking program expenses by collaborating with various global departments to enhance all global programs. He/she should have excellent analytical, decision-making, leadership, and organization skills and knowledge about project management to be able to oversee and organize activities to ensure its compliance with the organization's goals.
There are some key differences in the responsibilities of each position. For example, outreach manager responsibilities require skills like "crm," "database," "outreach efforts," and "powerpoint." Meanwhile a typical communications lead has skills in areas such as "project management," "strategic communications," "hr," and "customer service." This difference in skills reveals the differences in what each career does.
Communications leads tend to make the most money working in the internet industry, where they earn an average salary of $125,151. In contrast, outreach managers make the biggest average salary, $54,369, in the non profits industry.The education levels that communications leads earn slightly differ from outreach managers. In particular, communications leads are 4.1% less likely to graduate with a Master's Degree than an outreach manager. Additionally, they're 0.3% less likely to earn a Doctoral Degree.Outreach manager vs. Program officer
A program officer is an essential part of a foundation or charitable organization. It is up to program officers to supervise program progress and proposals, seek grants, manage projects, and oversee budgets. They generally guarantee that an organization's activities and programs are met with the vision and mission statements of that foundation. It is the program officer's responsibility to complete various tasks in completing the demands of this position. Moreover, their job includes developing their staff, implementation, and daily management of activities.
Each career also uses different skills, according to real outreach manager resumes. While outreach manager responsibilities can utilize skills like "digital marketing," "patients," "crm," and "community outreach," program officers use skills like "project management," "program management," "excellent interpersonal," and "public health."
Program officers may earn a higher salary than outreach managers, but program officers earn the most pay in the finance industry with an average salary of $87,517. On the other hand, outreach managers receive higher pay in the non profits industry, where they earn an average salary of $54,369.program officers earn higher levels of education than outreach managers in general. They're 8.9% more likely to graduate with a Master's Degree and 0.3% more likely to earn a Doctoral Degree.Outreach manager vs. Director of social services
A director of social services or social services director is an individual who works with the community to identify the suitable programs and services. Social services directors provide overall leadership for certain departments within organizations. Essentially, they take charge of the daily activities of a program or an organization. They perform as social services board secretary and executive officer. In nursing homes, the directors assess patients, develop care plans, and help patients adjust along with their respective families.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from outreach manager resumes include skills like "digital marketing," "crm," "community outreach," and "database," whereas a director of social services is more likely to list skills in "discharge planning," "mental health," "rehabilitation," and "community resources. "
Directors of social services earn the best pay in the health care industry, where they command an average salary of $59,532. Outreach managers earn the highest pay from the non profits industry, with an average salary of $54,369.When it comes to education, directors of social services tend to earn higher degree levels compared to outreach managers. In fact, they're 9.9% more likely to earn a Master's Degree, and 0.5% more likely to graduate with a Doctoral Degree.Outreach manager vs. Manager, member services
In the healthcare industry, a manager of member services is primarily in charge of facilitating member-related procedures and services, ensuring efficient client service. Their responsibilities include gathering and organizing patient information, researching trends for new enrollment opportunities, analyzing the existing processes to identify areas needing improvement, developing solutions in problem areas, and resolving issues and concerns promptly and efficiently. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
Types of outreach manager
Updated January 8, 2025
