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Outside Account Executive skills for your resume and career

Updated January 8, 2025

4 min read

Quoted Experts

Jonathan Byers,

Kaustav Misra Ph.D.

Below we've compiled a list of the most critical outside account executive skills. We ranked the top skills for outside account executives based on the percentage of resumes they appeared on. For example, 24.3% of outside account executive resumes contained marketing campaigns as a skill. Continue reading to find out what skills an outside account executive needs to be successful in the workplace.

15 outside account executive skills for your resume and career

1. Marketing Campaigns

Here's how outside account executives use marketing campaigns:

Cold-called, prospected territory and created email marketing campaigns to general leads and stay in touch with customers.
Developed companies' sales and marketing campaigns resulting in increased location traffic and sales.

2. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how outside account executives use salesforce:

Utilized SalesForce automation to effectively generate accurate sales forecasting, develop territory planning strategy, and produce detailed client reporting.
Manage order processing using SalesForce CRM; carefully record all account communication to enhance follow-up capabilities.

3. Sales Presentations

Here's how outside account executives use sales presentations:

Scheduled, prepared and delivered in-home informational/sales presentations of same to individuals unable to attend community-based meetings.
Created marketing strategies for lead generation, print and online media, and sales presentations for home shows.

4. Client Relationships

Here's how outside account executives use client relationships:

Maintained 100+ existing client base while cold calling to obtain new accounts, specialized in mending strained client relationships.
Deliver presentations to banks and accountants to establish corporate-client relationships, cultivating professional referral sources in the bank and accountant markets.

5. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how outside account executives use cold calls:

Composed original copy for radio advertisements and promoted station through cold call assignments.
Marketed customers by cold calling, face to face visits, and networked with non SBC phone and data equipment vendors.

6. SEO

Here's how outside account executives use seo:

Created print ads design and created ad word campaign for SEO and SEM products.
Promoted lead generation through search engine optimization (SEO) and additional media marketing techniques.

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7. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how outside account executives use sem:

Sell our full line of advertising solutions including Yellowpages.com, SEM, Web Sites and Direct Mail.

8. Sales Territory

Here's how outside account executives use sales territory:

Managed sales of print & digital advertising, graphic design and commercial printing services within an assigned sales territory.
Set up 40 new accounts in first month of outside sales, maintained over 100 accounts in sales territory.

9. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how outside account executives use business development:

Excelled at business development and marketing to increase business opportunities and enhance overall community relations in community.
Managed 6-10 team members regarding account management and business development.

10. Sales Cycle

Here's how outside account executives use sales cycle:

Managed the sales cycle from open to close and from champion to CEO/CTO level.
Managed own leads and drove full sales cycle from introductory calls to closing deals.

11. AE

AE stands for account executive, a professional specializing in selling goods and services through face-to-face interactions, calls, or even correspondence. Besides closing sales, they are responsible for handling client accounts, conducting research and analyses to find sales opportunities, developing sales pitches and strategies, reaching out to potential customers, and building positive relationships with clients.

Here's how outside account executives use ae:

Created marketing models that support the strategies of AE prospects.
Created marketing strategy goals to obtain future AE prospects.

12. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how outside account executives use product knowledge:

Demonstrated proficient product knowledge by educating clients around the powers of print and online advertising.
Interacted with High School Superintendents and Maintenance Managers, College and University Maintenance Directors to establish bid specifications and product knowledge.

13. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how outside account executives use crm:

Used Sugar CRM to schedule calls / appointments and generate reports.
Utilized CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.

14. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how outside account executives use customer relationships:

Developed customer relationships to foster growth and retain business.
Maintained customer relationships through daily communications including placing orders, managing service levels, coordinating and tracking shipments to key contacts.

15. Telemarketing

Here's how outside account executives use telemarketing:

Developed individual account base through telemarketing, cold-calling & prospecting.
Marketed and developed new business using cold canvassing, networking, telemarketing, and direct mail campaigns.

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What skills help Outside Account Executives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Outside Account Executive resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What Outside Account Executive skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young Outside Account Executives need?

Dr. Vallari Chandna

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

Do you want to know more?

List of outside account executive skills to add to your resume

The most important skills for an outside account executive resume and required skills for an outside account executive to have include:

Marketing Campaigns
Salesforce
Sales Presentations
Client Relationships
Cold Calls
SEO
SEM
Sales Territory
Business Development
Sales Cycle

AE
Product Knowledge
CRM
Customer Relationships
Telemarketing
C-Level
Account Executives
Mortgage Brokers
Trade Shows
Customer Satisfaction

Sales Process
Business Relationships
SMB
Customer Accounts
ROI
Market Research
Outbound Calls
Sales Objectives

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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