Outside sales associate demographics and statistics in the US
Outside sales associate demographics research summary. Zippia estimates outside sales associate demographics and statistics in the United States by using a database of 30 million profiles. Our outside sales associate estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about outside sales associates after extensive research and analysis:
- There are over 821,928 outside sales associates currently employed in the United States.
- 31.6% of all outside sales associates are women, while 68.4% are men.
- The average outside sales associate age is 47 years old.
- The most common ethnicity of outside sales associates is White (72.7%), followed by Hispanic or Latino (14.2%), Asian (5.2%) and Black or African American (3.9%).
- In 2022, women earned 95% of what men earned.
- 6% of all outside sales associates are LGBT.
- Outside sales associates are 71% more likely to work at private companies in comparison to public companies.
On this page
Outside sales associate demographics by:
Outside sales associate gender statistics
31.6% of outside sales associates are women and 68.4% of outside sales associates are men.
- Male, 68.4%
- Female, 31.6%
Outside sales associate gender ratio
| Gender | Percentages |
|---|---|
| Male | 68.4% |
| Female | 31.6% |
Outside sales associate gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$38,392
Female income
$36,426
Outside sales associate gender ratio over time
This data breaks down the percentage of men and women in outside sales associate positions over time. Currently, 31.6% of outside sales associates are female.
Outside sales associate gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 70.80% | 29.20% |
| 2011 | 70.86% | 29.14% |
| 2012 | 71.77% | 28.23% |
| 2013 | 70.82% | 29.18% |
| 2014 | 69.47% | 30.53% |
| 2015 | 69.38% | 30.62% |
| 2016 | 69.71% | 30.29% |
| 2017 | 69.78% | 30.22% |
| 2018 | 68.17% | 31.83% |
| 2019 | 68.99% | 31.01% |
| 2020 | 69.08% | 30.92% |
| 2021 | 68.37% | 31.63% |
Outside sales associate related jobs gender ratio
We compared outside sales associates with similar job titles to see how gender ratios vary. As you can see, commercial equipment and supplies sales representative and outside parts sales have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Avon Representative | 6% | 94% |
| Avon Sales Representative | 7% | 93% |
| Inside Sales Assistant | 20% | 80% |
| Outside Sales Associate | 68% | 32% |
| Factory Representative | 90% | 10% |
| Outside Parts Sales | 92% | 8% |
| Commercial Equipment And Supplies Sales Representative | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Outside sales associate demographics by race
The most common ethnicity among outside sales associates is White, which makes up 72.7% of all outside sales associates. Comparatively, 14.2% of outside sales associates are Hispanic or Latino and 5.2% of outside sales associates are Asian.
- White, 72.7%
- Hispanic or Latino, 14.2%
- Asian, 5.2%
- Black or African American, 3.9%
- Unknown, 3.7%
- American Indian and Alaska Native, 0.3%
Outside sales associate race
| Outside sales associate race | Percentages |
|---|---|
| White | 72.7% |
| Hispanic or Latino | 14.2% |
| Asian | 5.2% |
| Black or African American | 3.9% |
| Unknown | 3.7% |
| American Indian and Alaska Native | 0.3% |
Outside sales associate race and ethnicity over time
See how outside sales associate racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Outside sales associate race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 78.63% | 3.98% | 4.35% | 11.45% |
| 2011 | 78.12% | 3.86% | 4.68% | 11.98% |
| 2012 | 78.19% | 3.77% | 4.67% | 11.86% |
| 2013 | 77.57% | 4.02% | 4.55% | 12.40% |
| 2014 | 76.67% | 4.20% | 4.63% | 12.87% |
| 2015 | 77.08% | 3.98% | 4.63% | 12.69% |
| 2016 | 76.59% | 3.70% | 4.69% | 13.29% |
| 2017 | 76.72% | 4.00% | 4.57% | 12.99% |
| 2018 | 76.39% | 3.89% | 4.69% | 13.26% |
| 2019 | 76.34% | 3.78% | 4.79% | 13.37% |
| 2020 | 74.71% | 3.89% | 4.70% | 13.19% |
| 2021 | 72.75% | 3.90% | 5.22% | 14.17% |
Outside sales associate wage gap by race
According to our data, white outside sales associates have the highest average salary compared to other ethnicities. Black or african american outside sales associates have the lowest average salary at $35,889.
| Ethnicity | Salary |
|---|---|
| Unknown | $39,124 |
| White | $39,885 |
| Black or African American | $35,889 |
| Asian | $38,645 |
| Hispanic or Latino | $38,536 |
Average outside sales associate age
See how the average age of outside sales associates varies based on ethnicity and gender.
Male
Female
Outside sales associate age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 43 | 51.5 |
| Unknown | 46 | 39 |
| Asian | 44 | 48 |
| Hispanic or Latino | 44 | 44 |
| White | 50 | 47 |
| American Indian and Alaska Native | 41 |
Outside sales associate age breakdown
The average age of outside sales associates is 40+ years years old, representing 71% of the outside sales associate population.
Outside sales associate age breakdown
| Outside Sales Associate Years | Percentages |
|---|---|
| 40+ years | 71% |
| 30-40 years | 22% |
| 20-30 years | 7% |
Outside sales associate educational attainment
The most common degree for outside sales associates is bachelor's degree, with 59% of outside sales associates earning that degree. The second and third most common degree levels are associate degree degree at 18% and associate degree degree at 16%.
- Bachelor's, 59%
- Associate, 18%
- High School Diploma, 16%
- Master's, 3%
- Other Degrees, 4%
Outside sales associates by degree level
| Outside sales associate degree | Percentages |
|---|---|
| Bachelor's | 59% |
| Associate | 18% |
| High School Diploma | 16% |
| Master's | 3% |
| Other Degrees | 4% |
Outside sales associate jobs you might like
Outside sales associate wage gap by degree level
According to the data, outside sales associates with a Master's degree earn more than those without, at $46,870 annually. With a Doctorate degree, outside sales associates earn a median annual income of $45,248 compared to $42,634 for outside sales associates with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $46,870 |
| High School Diploma or Less | $33,525 |
| Bachelor's Degree | $42,634 |
| Doctorate Degree | $45,248 |
| Some College/ Associate Degree | $34,645 |
Outside sales associate employment statistics
Most outside sales associates work for a private in the manufacturing industry.
Company size where outside sales associates work
Below, you can see the size of companies where outside sales associates work.
Outside sales associate jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 10% |
| 50 - 100 employees | 18% |
| 100 - 500 employees | 20% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 22% |
Outside sales associate jobs by company type
Employees with the outside sales associate job title have their preferences when it comes to working for a company. For instance, most outside sales associates prefer to work at private companies over public companies.
Outside sales associate jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 25% |
| Private | 71% |
| Government | 2% |
Outside sales associate jobs by industry
The most common industries for outside sales associates are manufacturing, retail and professional.
Outside sales associate industry statistics
| Industry | Percentages |
|---|---|
| Manufacturing | 14% |
| Fortune 500 | 13% |
| Retail | 12% |
| Professional | 11% |
| Construction | 7% |
| Telecommunication | 6% |
| Finance | 5% |
| Technology | 5% |
| Health Care | 4% |
| Media | 3% |
| Hospitality | 3% |
| Energy | 3% |
| Transportation | 2% |
| Non Profits | 2% |
| Insurance | 2% |
| Education | 2% |
| Agriculture | 2% |
| Internet | 1% |
| Government | 1% |
| Automotive | 1% |
| Start-up | 1% |
Outside sales associate turnover and employment statistics
Outside sales associate unemployment rate over time
The unemployment rate for outside sales associates between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Outside sales associate unemployment rate by year
| Year | Outside sales associate unemployment rate |
|---|---|
| 2010 | 6.75% |
| 2011 | 6.06% |
| 2012 | 4.91% |
| 2013 | 4.06% |
| 2014 | 3.30% |
| 2015 | 2.93% |
| 2016 | 2.45% |
| 2017 | 2.47% |
| 2018 | 2.23% |
| 2019 | 2.12% |
| 2020 | 3.95% |
| 2021 | 3.72% |
Average outside sales associate tenure
The average outside sales associate stays at their job for 1-2 years, based on the 1,050 outside sales associates resumes in Zippia's database.
Outside sales associate tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 27% |
| 1-2 years | 41% |
| 3-4 years | 12% |
| 5-7 years | 10% |
| 8-10 years | 5% |
| 11+ years | 5% |
Outside sales associate LGBT ratio compared to similar jobs
Review the percent of outside sales associates that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Outside Sales Associate | 6.15% | - |
| Shopper | 7.00% | 420,518 |
| Tanning Consultant | 7.09% | 12,822 |
| Sales Support Coordinator | 7.23% | 86,112 |
| Finance Associate | 7.29% | 83,256 |
| Counter Sales Person | 8.34% | 195,197 |
| Travel Coordinator | 12.49% | 22,775 |
Similar outside sales associate jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Shopper | 7.00% | 420,518 |
| Tanning Consultant | 7.09% | 12,822 |
| Sales Support Coordinator | 7.23% | 86,112 |
| Finance Associate | 7.29% | 83,256 |
| Counter Sales Person | 8.34% | 195,197 |
| Travel Coordinator | 12.49% | 22,775 |
Foreign languages spoken by outside sales associates
The most common foreign language among outside sales associates is Spanish at 56.7%. The second-most popular foreign language spoken is French at 16.7% and Swedish is the third-most popular at 3.3%.
- Spanish, 56.7%
- French, 16.7%
- Swedish, 3.3%
- Turkish, 3.3%
- German, 3.3%
- Other, 16.7%
Outside sales associate languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 56.7% |
| French | 16.7% |
| Swedish | 3.3% |
| Turkish | 3.3% |
| German | 3.3% |
| Other | 16.7% |
