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What is an outside sales manager and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Bill Thorne,
Felicia Hodges
introduction image

Outside sales managers, often referred to as field sales managers, work in assigned territories. They are responsible for identifying leads and creating business relations with prospective and existing clients. They recruit and manage teams of sales representatives in the area.

They are the one setting sales targets and motivating their people to reach them. They distribute tasks, manage schedules, and provide advice to their team whenever they need it. Their job is to make sure the level of their team's performance meets the expectations of higher management.

Researching the market and keeping track of competitors' activities is also their responsibility. Having an optimistic and approachable personality will help them gain trust, allowing them to create reliable working relations and a strong team who will find boosting sales a piece of cake.

What general advice would you give to an outside sales manager?

Bill ThorneBill Thorne LinkedIn profile

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

Retail is the largest private-sector employer in the country, directly employing 32 million people and supporting 52 million jobs overall - roughly one-quarter of the U.S. workforce. While COVID-19 has presented new and unexpected challenges, retailers have continued to showcase the industry's resilience and adaptability time and again. The safety and security of customers and employees remains our greatest priority. It is no doubt that the professional environment has changed this year, but retail continues to offer a plethora of career opportunities for graduates and seasoned veterans alike.
ScoreOutside Sales ManagerUS Average
Salary
6.6

Avg. Salary $84,408

Avg. Salary $59,228

Stability level
6.4

Growth rate 5%

Growth rate 0.3%

Diversity
2.7
Race

American Indian and Alaska Native 0.24%

Asian 4.07%

Black or African American 3.24%

Hispanic or Latino 9.82%

Unknown 4.41%

White 78.23%

Gender

female 20.92%

male 79.08%

Age - 46
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46
Stress level
6.4

Stress level is manageable

7.1 - high

Complexity level
8.7

Complexity level is advanced

7 - challenging

Work life balance
4.4

Work life balance is poor

6.4 - fair

Outside sales manager career paths

Key steps to become an outside sales manager

  1. Explore outside sales manager education requirements

    Most common outside sales manager degrees

    Bachelor's

    63.3 %

    Associate

    18.4 %

    High School Diploma

    9.2 %
  2. Start to develop specific outside sales manager skills

    SkillsPercentages
    Product Knowledge12.11%
    CRM10.00%
    Customer Service9.76%
    Sales Territory7.11%
    Sales Strategies4.17%
  3. Complete relevant outside sales manager training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New outside sales managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an outside sales manager based on U.S. Bureau of Labor Statistics data and data from real outside sales manager resumes.
  4. Research outside sales manager duties and responsibilities

    • Manage a team of sales executives to establish and maintain professional relationships with healthcare professionals in their prospective territories.
    • Develop a complete marketing program where none previously exist, now serves as CRM base for company.
    • Used CRM tools in order to provide current and detail information relate to activities, opportunity pipeline, and close business.
    • Channele marketing through the establishment of international distributors servicing Mexico (Hermosillo, Mexicali, and Tijuana) and Korea.
  5. Prepare your outside sales manager resume

    When your background is strong enough, you can start writing your outside sales manager resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an outside sales manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable outside sales manager resume templates

    Build a professional outside sales manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your outside sales manager resume.
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    Outside Sales Manager Resume
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    Outside Sales Manager Resume
    Outside Sales Manager Resume
    Outside Sales Manager Resume
    Outside Sales Manager Resume
    Outside Sales Manager Resume
    Outside Sales Manager Resume
  6. Apply for outside sales manager jobs

    Now it's time to start searching for an outside sales manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first outside sales manager job

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Average outside sales manager salary

The average outside sales manager salary in the United States is $84,408 per year or $41 per hour. Outside sales manager salaries range between $51,000 and $138,000 per year.

Average outside sales manager salary
$84,408 Yearly
$40.58 hourly

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How do outside sales managers rate their job?

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Outside sales manager reviews

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A zippia user wrote a review on Apr 2020
Pros

Motivating people and helping to create success in each person's day. Honor God serve people in rich people's lives, pursue excellence in service.

Cons

Not enough time in each day to get everything accomplished.


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A zippia user wrote a review on Mar 2020
Pros

Semi-flexible work hours. You have a sales goal and customers to call on in order to achieve said goal, so you have some flexibility of your schedule.

Cons

The amount of travel required takes you away from home frequently. If you have a family, being away starts taking a toll on them and work/life balance suffers.


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A zippia user wrote a review on Jan 2020
Cons

I like everything

Pros

Coming in contact with people, motivating staff, making the numbers, profitability for everyone


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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