The Director of Merchandising will lead a collaborative process to develop Overtime's apparel growth strategy based on a detailed knowledge of our brand objectives, our consumers, and our positioning within the competitive marketplace. The role must critically evaluate and react to results and current trends, influencing the product creation pipeline and translating to future releases. They must possess strong leadership skills as they are ultimately responsible for driving cross-functional communication and motivating the team to be consumer-focused, innovative, and agile. The Director of Merchandising will have the opportunity to impact roadmaps as it relates to long-term growth strategies for Overtime's apparel business, making recommendations and leveraging a diverse dataset across departments, customers, and business results.
What You'll Do:
* Align Overtime's product lines with annual growth objectives, actively reacting to shifts in performance at the category, collection, and SKU level
* Own the Merch Assortment Architecture to ensure the right product, right price, right time, and right place.
* Provide top down unit forecasting to inform volume expectations for new development tied back to revenue goals.
* Drive business with outside of the box thinking that connects the lines between financial patterns and market/consumer insights to identify growth opportunities.
* Demonstrate a holistic approach and champion cross-category alignment and partnership between Design, Product Development, Marketing and Planning partners
* Ensure price-value relationship is in line with market competitiveness and customer expectations
* Understand product trends and historical data in order to guide channel buy plans
* Accountable for sales, growth, and margin targets for the department, recognizing opportunities for incremental growth and risk management
* Partner cross functionally to determine product selection in order to maximize inventory investment and product availability
* Collaborate on brief-in process and actively participate in conceptual and design meetings to impact strategy and product direction. Influence product pipeline, delivering an assortment that correlates with the positioning of the brand, trend and opportunity.
* Drive bottoms up forecasting and buy plans across DTC E-commerce, Retail, and Wholesale.
* Effectively manage and quantify category opportunities through the execution and prioritization of lifecycle management inclusive of new product launches, launch testing, seasonal fashion, and product exit strategies
* Understand competitive environment; proactively seek market knowledge through exposure to aspirational retailers
* Understand the consumer, driving consumer-centricity in all aspects of the role
* Create a results-oriented culture of accountability and agility. Help develop, coach, mentor, and track team performance. Develop and lead the Merchandising team, encouraging collaboration, personal development, and excellence.
Who You Are:
* Extensive apparel merchandising expertise required, e-commerce experience highly preferred
* Experience in brands focusing on Gen-Z/Gen-Alpha customer or streetwear highly preferred
* Successful track record for high volume business growth and bottom-line results
* Deep understanding of competition, target customer and the brand specific fashion trends
* Strong passion for trends, demonstrating an extreme curiosity and knowledge of the industry and customer
* Have an innovative, forward-thinking mindset to anticipate and identify white space within the athletic and streetwear space
* Possess strong presentation, listening, verbal and written communication skills
* Ability to successfully identify, train, and develop merchandising talent
Overtime expects the base salary for this role to be approximately $135-150K annually depending on the experience of the successful candidate, in addition to the offering of medical benefits, paid time off, and stock options in the company.
$135k-150k yearly 8d ago
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Social Producer
Overtime 4.0
Overtime job in New York, NY
Overtime is hiring a Social Producer to join our team full-time in NYC. This role is integral to Overtime's continued success and growth in social media - TikTok, Instagram, Twitter, YouTube, Facebook, and more. Overtime empowers the next generation of athletes and fans across digital platforms by building disruptive new sports leagues and developing and distributing original sports content.Overtime owns and operates OTE and Overtime Select in basketball, and OT7 in football while producing over 150 pieces of original sports content weekly for its 115MM+ global followers. The company is a key partner to marquee sports leagues and rights holders worldwide, including the NFL and NBC Sports for the Olympic Games. Overtime's business model is driven by sponsorships, e-commerce, licensing and media rights.Overtime is funded by top VC firms, strategic investors, industry leaders, and athletes, including Liberty Media Corporation, Amazon, Andreessen Horowitz, Counterpoint Global (Morgan Stanley), Sapphire Sport, Winslow Capital, Spark Capital, Micromanagement Ventures (the family of the late David Stern), Black Capital, Blackstone Strategic Partners, Alexis Ohanian, Bezos Expeditions, Drake, Quavo and 40+ NBA and NFL stars including Carmelo Anthony, Kevin Durant and Trae Young. 5 NBA team owners and over 6% of active NBA players have invested in Overtime.
What you'll do
Produce original content for the Overtime channels.
Work with Overtime talent to create new ideas and concepts that help their pages and the Overtime pages grow.
Produce long-form content by owning the creative process and be willing to constantly improve the creative direction to be ahead of trends and capture new audiences.
Produce Overtime talent during long-form shoots to their best performance and coach talent to be even better on a regular basis.
Travel frequently for shoots, where you'll manage talent, direct content and lead creative on-site.
Organize publishing, editing, and talent schedules to align with our deliverable goals.
Create reports outlining channel performance - social analytics will be your best friend!
Stay on top of everything happening that is relevant to our channels - this means sports, pop culture and everything else that pertains to our content
Publish content to our Overtime channels including YouTube, Twitter, Instagram, TikTok, Facebook and more.
Engage with the community of Overtime channels to increase audience connection to the brand.
Work with editors to ensure our content meets our standards and continues to engage and grow our audience.
Review content before it's posted by proofreading, spell-checking, and QCing videos.
Work with the sales team to create short-form branded content with our talent.
Work collaboratively with a cross-functional team across OT to align the content we post with the strategy in place.
Strategize with the Head of Social Strategy, Director of Original Social Content and greater social team.
Curate content to be posted across channels.
Who you are
MOST IMPORTANT: You understand and can communicate in Overtime's voice.
Live, breathe, eat social media. You are constantly on Twitter, Instagram, TikTok, YouTube, Facebook, and on the lookout for new, exciting platforms.
At least 2+ years of professionally managing and posting on multiple social media accounts.
Creative - you have show ideas and concepts to change the way sports are consumed and talked about.
You are obsessive about long-form shows and watch YouTube and other long-form platforms constantly.
Producing long-form content gives you energy and you're always thinking about ways to be better.
Detail-oriented. Amazing proofreader who always checks their work.
Down to hustle - this role requires regular nights and weekends.
Fast af. You always want to be first.
LOVE sports. You are passionate and knowledgeable about all sports, athletes and the news around them.
Problem-solver and self-starter. You take initiative without having to be told what to do.
Flexible in adapting to changing timelines and deliverables.
Proactive, positive team player, able to help guide projects from ingest to delivery.
You are very comfortable with video editing software like Premiere.
Bonus for experience with Photoshop and After Effects.
Overtime expects the salary range for this role to be between $68k-80k. Salary is dependent on experience. Overtime also offers medical insurance benefits, paid time off, and stock options.
$68k-80k yearly 3d ago
Lead Streetwear Designer (Apparel)
Overtime Sports, Inc. 4.0
Overtime Sports, Inc. job in New York, NY
Overtime is looking for a Lead Designer who will help build products that engage and delight our athletes and our fans. This key position will be responsible for researching trends, ideation of new concepts, and creating compelling garments to meet the brand aesthetic. Key responsibilities entail designing apparel concepts that meet the product brief, driving team deliverables, and collaborating on Design direction with the Senior Management Team.
A website or link to your portfolio must be submitted to be considered!
What you'll do:
* Accurately depict hand-drawn sketches, graphic applications, and ideas as digitally rendered line art, technical drawings, and other required art / illustrations Partner with apparel designers to co-create concept boards that communicate seasonal direction and design theme application to product line
* Through graphic application translate fashion, streetwear and cultural trends to the performance apparel lines.
* Oversee consumer focus group process with athletes and the community to drive a consumer-first design process.
* Use unorthodox or atypical ways of solving problems to conceive innovative, usable concepts/ideas.
* Collaborate with Product development in building tech packs and reviewing samples with speed.
* Ensure design reflects market needs, consumer tastes, and product brief requirements
* Gather and apply market research and/or consumer feedback to accurately anticipate and fulfill consumer needs, and identify consumers and trends.
* Lead team on meeting deadlines, fostering a proactive, fast moving culture.
Who you are:
* Minimum 5 years of design experience, knowledge of the performance and streetwear industry a plus
* Advanced knowledge of Adobe suite programs and Microsoft Office tools
* Experience with designing and executing graphics, all-over prints, and logos.
* Strong knowledge of screen-printing applications and techniques
* Strong focus, initiative and organization skills
* Experience developing a brand identity
* Ability to coach, grow and develop designers at all levels
* Strong design and conceptual skills as well as strong sense of style and color
* Thorough knowledge of silhouettes, fabrication, color use, sewing techniques, graphics and trim
Overtime expects the base salary for this position to be $105 -120K annually depending on the candidate, in addition to offering health benefits, paid time off, and stock options in the company.
$105k-120k yearly 8d ago
Director of Marketing - Lifestyle & Apparel
Overtime Sports, Inc. 4.0
Overtime Sports, Inc. job in New York, NY
About This Role: As Director of Marketing - Lifestyle & Apparel, you will lead the development and execution of high-impact marketing campaigns and activations on behalf of Overtime's Lifestyle & Apparel vertical with the goals of driving brand awareness, audience engagement and revenue. You will oversee end-to-end campaign execution, from brief to launch, ensuring consistency across all touchpoints.
Core Responsibilities:
* Develop and lead the execution of brand campaigns across multiple channels, including digital, retail, media, events, and more.
* Responsible for driving the calendar strategy for full funnel brand activity with a 2-year planning horizon, acting as critical cross-functional partner in building a calendar rooted in business priorities, consumer mindset, and KPIs.
* Collaborate on annual and seasonal marketing narrative to drive an aligned product and marketing messaging across the marketplace
* Develop customer acquisition and retention strategies across key demographics
* Leverage customer data and market insights to inform marketing strategies and campaign targeting
* Drive engagement across digital platforms including social media, email/SMS marketing, and e-commerce
* Identify opportunities to create meaningful connections with audiences through innovative experiences and activations.
* Assist in identifying and executing strategic brand partnerships and collaborations that elevate the Overtime profile
* Effectively manage stakeholders and drive leadership across key cross-functional teams to guide strategic vision and remove roadblocks for the team.
* Guide the team to deliver strong briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objective + KPIs, target audience, and messaging hierarchy.
* Drive brand differentiation in the competitive sportswear and lifestyle apparel landscape through innovative positioning and messaging
* Lead marketing analysis and results sharing across the cross-functional teams and using results to inform and adjust strategy.
* Responsible for managing the annual operating budget for campaign portfolio and accountable to budget allocation and day to day management.
Qualifications:
* 10+ years of experience developing and driving digital and offline marketing campaigns/initiatives from inception to execution for leading brands.
* Bachelor's degree in business or marketing and 10+ years of experience in marketing, preferably at an organization within the Retail, Apparel, Sport, or product marketing sectors.
* Strong leadership abilities with experience leading teams in a fast-paced environment.
* Deep understanding and expertise in managing omnichannel campaigns, leveraging product insights to drive initiatives from inception to execution.
* Energetic, creative thinker with a strong grasp of future marketing trends, culture, and competitive dynamics.
* Extensive experience in creative brief development and collaboration with creative teams/agencies, including on-set work.
* Adaptable and positive in managing changing priorities and changing deliverables or business needs.
* Strong strategic thinking skills and comfort with ambiguity, along with experience preparing materials for executive audiences.
Overtime expects the compensation for this role to be $140-150K USD annually in addition to stock options, paid time off, and healthcare benefits.
$140k-150k yearly 8d ago
E-commerce Director
Overtime 4.0
Overtime job in New York, NY
About the Role We're hiring a Director to lead the vision, drive the strategy, and lead the growth of our eCommerce and retail business. This leader will be responsible for our full DTC across Shopify, retail stores, League events, and digital marketplaces, overseeing the growth and empowerment of a high-performing team to deliver against ambitious goals.
You'll build a best-in-class experience through site strategy, merchandising, fulfillment, and customer experience while also managing operational complexity and cross-functional priorities. Accountable for delivering financial targets, you will champion data-driven decision making, elevate assortment curation, and orchestrate innovative strategies that keep us ahead of market trends. This is a high-impact, hands-on leadership role focused on both optimizing daily performance and building the long-term infrastructure for sustained growth.
Strategy & Leadership
Define the vision and growth strategy for our eCommerce business across desktop, mobile, retail, and events, ensuring alignment with consumer trends and internal KPIs.
Translate brand and business goals into clear DTC execution plans-balancing customer experience, storytelling, and revenue goals.
Build, mentor, and lead a high-performing team across site operations, merchandising, planning, retail, and customer experience.
Develop talent and serve as a leadership role model within the broader organization, driving cross-functional communication and collaboration.
Merchandising & Planning
Define and oversee the strategy for seasonal line planning and in-season management across the total eCommerce portfolio.
Guide the Product Creation team on strategic needs of the DTC consumer, ensuring your team's line planning includes Style, SKU, Color, Expression, Price, Channel, and ISD coverage for both new opportunities and carry-over business.
Align DTC vision with Merchandising, Marketing, and Finance teams on inventory management, storytelling moments, and seasonal buy planning across all categories and distribution channels.
Direct team in assortment management, size runs, sell-through tracking, and lifecycle reporting to ensure optimal inventory health and profitability.
E-commerce Analytics & Consumer Insights
Lead and direct the team in building and maintaining the DTC analytics framework, setting KPIs and developing dashboards to monitor sales, traffic, conversion, AOV, retention, and customer lifetime value.
Guide the team in deep-diving into consumer behavior data-including purchase patterns, site navigation, drop performance, and cohort analysis-to uncover growth opportunities and identify friction points.
Oversee the use of analytics tools (e.g., Shopify Analytics, Google Analytics, Dynamic Yield, CRM reports) to segment customers, optimize merchandising, and refine promotional strategy.
Direct cross-functional insight-sharing, ensuring marketing, merchandising, and product teams receive clear, actionable recommendations to drive acquisition, retention, and upsell.
Lead post-mortem analysis of major launches, campaigns, and drops, using findings to adjust future assortments, release calendars, and CX strategies.
Ensure ongoing monitoring of competitor benchmarks and industry trends to keep our DTC experience ahead of the market and aligned with consumer expectations.
eCommerce Site Management (Shopify)
Oversee Shopify suite management, guiding the team on site roadmap, content, and functionality.
Lead strategy for site rebuild, optimizing for mobile-first UX and conversion.
Foster a culture of continual innovation, leveraging A/B testing, UX enhancements, and back-end upgrades.
Operations & Fulfillment
Lead the team in delivering operational excellence from product upload through order delivery to improve consumer satisfaction.
Drive 3PL performance improvements, identifying logistics tools and best practices to modernize current process for scale.
Marketing Collaboration
Direct alignment of site content, email, SMS, and paid strategies with merchandising calendars and product launches. Ensure marketing activations are fully supported by site merchandising and operational readiness.
Align DTC vision and revenue goals with growth marketing team to set the campaign roadmap and promotional calendar.
Finance & Reporting
Lead monthly reporting for eCommerce, CX, and Retail, presenting insights and recommendations to cross-functional partners with a focus on driving future product development and business decisions.
Oversee coordination with Finance on PO tracking, royalty payments, gifting, and invoice approvals.
Wholesale, Licensing & External Sales
Provide strategic oversight to wholesale, licensing, and team sales partnerships, ensuring alignment with DTC strategies, marketplace brand management and inventory flow.
Lead execution of external partner launches across DTC channels where relevant.
Who You Are:
10+ years of DTC/eCommerce experience, ideally in youth culture, sportswear, or streetwear.
Deep knowledge of Shopify, CX platforms, digital merchandising, and retail .
Proven leader with a track record of scaling eCommerce businesses, building high-performing teams, and delivering results.
Have an innovative, forward-thinking mindset to anticipate and identify white space within the athletic and streetwear space to best serve our consumer
Analytical and operationally minded-able to manage complexity, drive clairty and move quickly.
Collaborative communicator who can ensure alignments with Product Creation, Marketing, Planning, and Finance teams.
Passionate about building experiences for young athletes and culture-driven consumers.
Overtime expects the base salary of this role to be approximately $125-145K annually based on the experience of the individual hired into the role. Additionally we offer benefits, paid time off, and stock options.
$125k-145k yearly 3d ago
Social Producer
Overtime Sports, Inc. 4.0
Overtime Sports, Inc. job in New York, NY
Overtime is hiring a Social Producer to join our team full-time in NYC. This role is integral to Overtime's continued success and growth in social media - TikTok, Instagram, Twitter, YouTube, Facebook, and more. About Overtime Overtime empowers the next generation of athletes and fans across digital platforms by building disruptive new sports leagues and developing and distributing original sports content.Overtime owns and operates OTE and Overtime Select in basketball, and OT7 in football while producing over 150 pieces of original sports content weekly for its 115MM+ global followers. The company is a key partner to marquee sports leagues and rights holders worldwide, including the NFL and NBC Sports for the Olympic Games. Overtime's business model is driven by sponsorships, e-commerce, licensing and media rights.Overtime is funded by top VC firms, strategic investors, industry leaders, and athletes, including Liberty Media Corporation, Amazon, Andreessen Horowitz, Counterpoint Global (Morgan Stanley), Sapphire Sport, Winslow Capital, Spark Capital, Micromanagement Ventures (the family of the late David Stern), Black Capital, Blackstone Strategic Partners, Alexis Ohanian, Bezos Expeditions, Drake, Quavo and 40+ NBA and NFL stars including Carmelo Anthony, Kevin Durant and Trae Young. 5 NBA team owners and over 6% of active NBA players have invested in Overtime.
What you'll do
* Produce original content for the Overtime channels.
* Work with Overtime talent to create new ideas and concepts that help their pages and the Overtime pages grow.
* Produce long-form content by owning the creative process and be willing to constantly improve the creative direction to be ahead of trends and capture new audiences.
* Produce Overtime talent during long-form shoots to their best performance and coach talent to be even better on a regular basis.
* Travel frequently for shoots, where you'll manage talent, direct content and lead creative on-site.
* Organize publishing, editing, and talent schedules to align with our deliverable goals.
* Create reports outlining channel performance - social analytics will be your best friend!
* Stay on top of everything happening that is relevant to our channels - this means sports, pop culture and everything else that pertains to our content
* Publish content to our Overtime channels including YouTube, Twitter, Instagram, TikTok, Facebook and more.
* Engage with the community of Overtime channels to increase audience connection to the brand.
* Work with editors to ensure our content meets our standards and continues to engage and grow our audience.
* Review content before it's posted by proofreading, spell-checking, and QCing videos.
* Work with the sales team to create short-form branded content with our talent.
* Work collaboratively with a cross-functional team across OT to align the content we post with the strategy in place.
* Strategize with the Head of Social Strategy, Director of Original Social Content and greater social team.
* Curate content to be posted across channels.
Who you are
* MOST IMPORTANT: You understand and can communicate in Overtime's voice.
* Live, breathe, eat social media. You are constantly on Twitter, Instagram, TikTok, YouTube, Facebook, and on the lookout for new, exciting platforms.
* At least 2+ years of professionally managing and posting on multiple social media accounts.
* Creative - you have show ideas and concepts to change the way sports are consumed and talked about.
* You are obsessive about long-form shows and watch YouTube and other long-form platforms constantly.
* Producing long-form content gives you energy and you're always thinking about ways to be better.
* Detail-oriented. Amazing proofreader who always checks their work.
* Down to hustle - this role requires regular nights and weekends.
* Fast af. You always want to be first.
* LOVE sports. You are passionate and knowledgeable about all sports, athletes and the news around them.
* Problem-solver and self-starter. You take initiative without having to be told what to do.
* Flexible in adapting to changing timelines and deliverables.
* Proactive, positive team player, able to help guide projects from ingest to delivery.
* You are very comfortable with video editing software like Premiere.
* Bonus for experience with Photoshop and After Effects.
Overtime expects the salary range for this role to be between $68k-80k. Salary is dependent on experience. Overtime also offers medical insurance benefits, paid time off, and stock options.
$68k-80k yearly 4d ago
Lead Streetwear Designer (Apparel)
Overtime 4.0
Overtime job in New York, NY
Overtime is looking for a Lead Designer who will help build products that engage and delight our athletes and our fans. This key position will be responsible for researching trends, ideation of new concepts, and creating compelling garments to meet the brand aesthetic. Key responsibilities entail designing apparel concepts that meet the product brief, driving team deliverables, and collaborating on Design direction with the Senior Management Team.
A website or link to your portfolio must be submitted to be considered!
What you'll do:
Accurately depict hand-drawn sketches, graphic applications, and ideas as digitally rendered line art, technical drawings, and other required art / illustrations Partner with apparel designers to co-create concept boards that communicate seasonal direction and design theme application to product line
Through graphic application translate fashion, streetwear and cultural trends to the performance apparel lines.
Oversee consumer focus group process with athletes and the community to drive a consumer-first design process.
Use unorthodox or atypical ways of solving problems to conceive innovative, usable concepts/ideas.
Collaborate with Product development in building tech packs and reviewing samples with speed.
Ensure design reflects market needs, consumer tastes, and product brief requirements
Gather and apply market research and/or consumer feedback to accurately anticipate and fulfill consumer needs, and identify consumers and trends.
Lead team on meeting deadlines, fostering a proactive, fast moving culture.
Who you are:
Minimum 5 years of design experience, knowledge of the performance and streetwear industry a plus
Advanced knowledge of Adobe suite programs and Microsoft Office tools
Experience with designing and executing graphics, all-over prints, and logos.
Strong knowledge of screen-printing applications and techniques
Strong focus, initiative and organization skills
Experience developing a brand identity
Ability to coach, grow and develop designers at all levels
Strong design and conceptual skills as well as strong sense of style and color
Thorough knowledge of silhouettes, fabrication, color use, sewing techniques, graphics and trim
Overtime expects the base salary for this position to be $105 -120K annually depending on the candidate, in addition to offering health benefits, paid time off, and stock options in the company.
Zippia gives an in-depth look into the details of Overtime, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Overtime. The employee data is based on information from people who have self-reported their past or current employments at Overtime. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Overtime. The data presented on this page does not represent the view of Overtime and its employees or that of Zippia.