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Pacific Cycle history
Pacific Cycle company history timeline
Robert Long and Gary Turner first designed the light-framed GT Bicycles in 1979.
By 1995, the year Schwinn celebrated its 100th anniversary, Schwinn's market share had dropped to 5 percent of the $2.5 billion annual market, according to USA Today.
Schwinn may have chosen a challenging time to launch its growth campaign, since the bicycle market had begun to shrink, dropping 5 percent in 1996.
In 1997 Schwinn Cycling & Fitness Inc. launched a print campaign designed to entice the masses of mountain bike enthusiasts while altering the company's image as an out-of-touch dinosaur.
Prior to its acquisition by Schwinn in 1998, GT Bicycles handled all advertising internally.
In 1999 Schwinn awarded Crispin Porter + Bogusky a majority of its $1 million advertising budget.
Because of Schwinn/GT's unwillingness to branch outside of its 1,900 independent dealerships, however, the corporation filed for Chapter 11 bankruptcy protection in mid-2001.
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Pacific Cycle competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Specialized Bicycles | 1974 | $500.0M | 1,500 | 51 |
| SRAM | 1987 | $725.0M | 3,500 | 3 |
| Razor | 2000 | $100.0M | 100 | 3 |
| Four Seasons Produce | 1976 | $247.0M | 630 | - |
| Railex | 2004 | $1.5M | 26 | - |
| Belnick | 2001 | $64.2M | 150 | 8 |
| Mitchell Grocery | 1945 | $130.0M | 550 | - |
| Jackson Furniture Co | 1932 | $160.0M | 700 | 12 |
| DDU ENTERPRISES | - | $284.9K | 5 | - |
| Auction Nation | 2010 | $3.1M | 110 | - |
Pacific Cycle history FAQs
Zippia gives an in-depth look into the details of Pacific Cycle, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Pacific Cycle. The employee data is based on information from people who have self-reported their past or current employments at Pacific Cycle. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Pacific Cycle. The data presented on this page does not represent the view of Pacific Cycle and its employees or that of Zippia.
Pacific Cycle may also be known as or be related to Pacific Cycle and Pacific Cycle Inc.