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Become A Paid Search Specialist

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Working As A Paid Search Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $63,250

    Average Salary

What Does A Paid Search Specialist Do At eBay

* Engage and present Paid Search Innovation plan and performance to cxO and General Manager level audience
* Own and drive a sizable revenue for the the company with defined ROI growth targets cia high-intensity experimentation to continuously elevate paid search marketing performanceDeeply analyze and understand current StubHub paid search performance and search marketing practices of key competitors in order to identify potential opportunities
* Continuously generate ideas to improve StubHub’s paid search performance, including campaign strategy, keyword portfolio development, creative, landing page optimization and bidding
* Collaborate with vendors and cross-functional StubHub stakeholders to develop and launch analytically-sound A/B and multivariate tests to pilot these ideas in an agile manner – including measuring impact, capturing customer learnings, refining successive tests, and scaling successes
* Work with engineering to deliver new features and enhancements that bring search engine marketing innovations to market that improve StubHub’s performance or efficiency
* Assist in defining the strategy for the channel and play an instrumental role in the execution of the strategy
* As part of the paid search team, be accountable to driving aggressive global paid search growth and efficiency targets
* Stay abreast of the latest innovations and offerings in search engine marketing and develop and independent perspective of the implications for StubHub
* Help cultivate a culture of innovation within the search team, cross-functional partners and vendors, including agility, action orientation, a sense of possibility, and collaboration

What Does A Paid Search Specialist Do At Marc USA

* Developing and delivering innovative Paid Search strategies which exceed measurable objectives
* Identifying opportunities in the marketplace to innovate client campaigns, expand client visibility and consistently improve performance
* Assist the team owning media strategies including market and competitor research, media strategies, executional roadmaps, implementation and optimization plans
* Assist Developing POVs around search engine marketing topics, industry trends and new opportunities while translating them into client recommendations
* Helping to drive media synergies by facilitating interdepartmental meetings and strategy, working with other practice leads to creative integrated approaches and develop industry/vertical best practices
* Collaborating with other practice leads to forge comprehensive media management approaches where campaign management needs intersect (e.g. remarketing, social)
* Oversee development of advanced analysis and optimization opportunities for clients (e.g. non-brand, day-parting, media mix, value of paid search customer, landing page testing… etc.).
* Working with team members to provide optimization support and ongoing recommendations
* Supporting the team in managing budgets, insertion orders and campaign financials
* Helping prepare agendas and presentations for client summits, quarterly deep dives and business reviews the day to day optimization of client accounts
* Participating in new business development as requested

What Does A Paid Search Specialist Do At Robert Half

* 149; Develop, manage, and execute paid search strategies to exceed goals and KPIs - #149; Data analysis to improve performance and ROI - #149; Budget management - #149; Keyword generation and competitive analysis #149;
* Manage AdWords, Google, DoubleClick and any other DSP that may come up
* Assist with strategy on other digital marketing channels as needed
* At TCG, we're committed to you from the moment you sign up.
* We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future.
* We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do.
* Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you.
* And we don't stop there.
* We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more.
* Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.
* Apply for this job now or contact our branch office at 1
* to learn more about this position.
* All applicants applying for U
* S. job openings must be authorized to work in the United States.
* All applicants applying for Canadian job openings must be authorized to work in Canada.
* The Creative Group.
* A Robert Half Company.
* An Equal Opportunity Employer M/F/Disability/Veterans.
* By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
* Req ID:
* Functional Role:
* Presentation Specialist
* Country:
* USA
* State:
* TX
* City:
* Austin
* Postal Code:
* Compensation:* $65,000.00 to $80,000
* per year

What Does A Paid Search Specialist Do At Robert Half

* Develop strategy of paid search accounts according to business monthly and yearly goals
* Lead and support paid search team to reach and attain channel KPIs and goals
* Aggressively plan and drive strategic direction on all aspects of managed accounts, including quarterly testing roadmaps, planning initiatives and business opportunity identification and implementation
* Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Bing, Yahoo! Search Marketing and other search engines
* Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals
* Utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics (CPA, CPL)
* Actively test and analyze keywords, copy, creatives and landing pages to increase ROI and drive incremental volume
* Communicate key metrics, goal attainment and optimization opportunities
* Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency Paid Social Responsibilities:
* Create, implement, track, analyze and optimize Social campaigns in Facebook, Instagram, Twitter, LinkedIn and other social channels
* Advanced Experience in working in and managing bid optimization platforms [Smartly, Facebook Power Editor, Ad Parlor]
* Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs)
* Utilize successful bidding strategies such as A/B Test and effective campaign management on social channels to hit target acquisitions volume goals and efficiency metrics [CPA, CPL]
* Actively test and analyze creatives, copy and landing pages to increase ROI and drive incremental volume
* Lead weekly reporting calls with internal team, including communicating key metrics, goal attainment and optimization opportunities
* Aggressively drive strategic direction on all aspects of managed accounts including testing roadmaps quarterly planning initiatives and business opportunity identification and implementation
* Provide detailed analysis of key metrics and program tracking techniques in order to increase overall social ads performance efficiency
* Set and manage expectation of internal teams
* At TCG, we're committed to you from the moment you sign up.
* We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future.
* We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do.
* Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you.
* And we don't stop there.
* We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more.
* Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.
* Apply for this job now or contact our branch office at 1
* to learn more about this position.
* All applicants applying for U
* S. job openings must be authorized to work in the United States.
* All applicants applying for Canadian job openings must be authorized to work in Canada.
* The Creative Group.
* A Robert Half Company.
* An Equal Opportunity Employer M/F/Disability/Veterans.
* By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
* Req ID:
* Functional Role:
* Social Media
* Country:
* USA
* State:
* FL
* City:
* Miami
* Postal Code:
* Compensation:* $90,000.00 to $120,000
* per year

What Does A Paid Search Specialist Do At Marc USA

* Tactical campaign development including keyword, ad copy and account creation and development
* Track and analyze results from PPC campaigns to identify potential opportunities for improvements
* Monitor, analyze and report the performance results for client accounts
* Campaign auditing, data QA, and daily tracking
* Communicate with team members on campaign developments, timelines, and results
* Assist in the execution and evaluation of account maintenance/optimization activities, including but not limited to: keyword development and expansion, ad copy creation, landing page identification, bid strategy execution, and budget management (under supervision/training of a manager

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How To Become A Paid Search Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Paid Search Specialist jobs

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Paid Search Specialist Demographics

Gender

  • Female

    53.8%
  • Male

    44.4%
  • Unknown

    1.9%

Ethnicity

  • White

    76.6%
  • Asian

    12.1%
  • Hispanic or Latino

    9.3%
  • Unknown

    1.2%
  • Black or African American

    0.9%
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Languages Spoken

  • Spanish

    77.8%
  • Russian

    11.1%
  • Italian

    11.1%

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Real Paid Search Specialist Salaries

Job Title Company Location Start Date Salary
Manager, Paid Search EBAY Inc. Bellevue, WA Jul 01, 2013 $115,000
Manager, Paid Search EBAY Inc. Redmond, WA Nov 05, 2012 $115,000
Paid Search Manager CRC Health Corporation Cupertino, CA Sep 30, 2013 $98,000
Paid Search Manager CRC Health Corporation Cupertino, CA Aug 24, 2011 $97,000
Paid Search Manager Profero LLC New York, NY Jul 01, 2013 $85,000
Paid Search Manager Catalyst Online LLC New York, NY Dec 03, 2014 $85,000
Manager, Paid Search Catalyst Online LLC New York, NY Jan 11, 2016 $85,000
Statistician-Paid Search Expedia, Inc. Bellevue, WA Oct 01, 2011 $82,500 -
$100,750
Manager, Paid Search Catalyst Online LLC New York, NY Sep 11, 2015 $80,000
Manager, Paid Search Catalyst Online LLC New York, NY Apr 20, 2016 $80,000
Advertising Supervisor, Paid Search Optimization Resolution Media Inc. New York, NY May 19, 2014 $79,553 -
$99,553
Senior Paid Search Specialist Offers.Com, LLC Austin, TX Oct 02, 2016 $70,000
Paid Search Manager Razorfish Philadelphia, LLC D/B/A Publicis Health Media Philadelphia, PA Aug 15, 2016 $70,000
Paid Search Analyst II Ansira Partners, LLC Addison, TX Jan 23, 2012 $62,000
Paid Search Manager Catalyst Online LLC Newton, MA Jun 02, 2014 $60,000
Paid Search Manager Catalyst Online LLC Newton, MA Jun 11, 2014 $60,000
Paid Search Manager Catalyst Online LLC Newton, MA Sep 16, 2015 $57,750
Paid Search Specialist 1A Auto, Inc. Pepperell, MA Sep 28, 2013 $55,000
Paid Search Specialist 1A Auto, Inc. Pepperell, MA Sep 21, 2013 $55,000
Paid Search Analyst Capacity Interactive Consulting, LLC New York, NY Sep 12, 2015 $54,000
Paid Search Specialist All Campus LLC Chicago, IL Aug 26, 2015 $50,419 -
$60,000
Paid Search Analyst Capacity Interactive Consulting, LLC New York, NY Sep 12, 2015 $50,000
Paid Search Specialist On Target Internet Solutions I, LP Houston, TX Jan 09, 2016 $48,000

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Top Skills for A Paid Search Specialist

PaidSearchPayPerClickGoogleAdwordsKeywordResearchGoogleAnalyticsSearchEngineFacebookSearchCampaignsYahooGeminiSEOROIAnnualBudgetSEMKPIConversionRatesClientGoalsTwitterYoutubeBidManagementToolsSearchAccounts

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Top Paid Search Specialist Skills

  1. Paid Search
  2. Pay Per Click
  3. Google Adwords
You can check out examples of real life uses of top skills on resumes here:
  • Generated performance reports for paid search team and analyzed daily metrics to determine bid strategy for over 500k keywords.
  • Managed pay per click team.
  • Google Adwords certified, as well as a certified Google Partner.
  • Conducted keyword research, created keyword specific ads, and implemented 5 new accounts each quarter.
  • Report using Google Analytics and custom dashboards via third party tools.

Top Paid Search Specialist Employers

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