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Become A Paid Search Specialist

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Working As A Paid Search Specialist

  • Interacting With Computers
  • Analyzing Data or Information
  • Updating and Using Relevant Knowledge
  • Getting Information
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • $78,854

    Average Salary

What Does A Paid Search Specialist Do At Randstad

* Manage the Paid Search campaigns in Google, Bing, and Yahoo Gemini
* Handle strategy and execution - from account structure, to bid management and keyword research
* Leverage local retail locations and drive qualified traffic to retail locations
* Utilize Google Analytics to understand performance, metrics, and overall campaign success
* Work with the other internal departments: marketing, IT, sales, finance - to understand priorities, differentiation, and financial goals - and develop campaigns around those goals
* Responsible for overseeing the other parts of online advertising: display, remarketing, affiliate, shopping feed, seo
* Work with our social media team to see how Paid Search fits in (i.e. Facebook, Pinterest, etc..) and oversee the paid side to online advertising

What Does A Paid Search Specialist Do At Creative Circle

* Create, manage, and execute paid search campaigns, handling account set up, strategy, and daily management
* Monitor and test keywords, ad copy, and keyword bids
* Provide suggestions for campaign adjustments based upon trends and qualitative / quantitative data analysis
* Monitor paid search trends, best practices, and techniques
* Conduct research for new opportunities or new markets
* Build and present estimates, budgets, and strategies for client campaign and new business opportunities
* Handle vendor invoices, client billing, and record management 4+ years of paid search management experience is required for this role.
* Agency experience preferred

What Does A Paid Search Specialist Do At Mywebgrocer

* Research, develop, and execute paid search campaigns through Google and Bing
* Manage campaign setup and daily optimization to meet core client goals
* Develop campaign copy/creative – text-based titles and descriptions
* Implement ad copy and landing page tests
* Responsible for keyword research/expansion and competitive benchmarking
* Assist in weekly campaign reporting and analysis
* Work directly in the DoubleClick Search Platform while fine tuning understanding of AdWords and Bing Ads
* Actively participate in team meetings bringing campaign performance and strategy ideas to the forefront
* Monitor industry trends and communicate them both internally and externally

What Does A Paid Search Specialist Do At Creative Circle

* Manage and implement successful paid search campaigns, demonstrating revenue goals, efficiency and volume
* Work with Sales and marketing teams to estimate budgets for client proposals
* Execute search marketing tactics including bid management, keyword research/development, ad copy creation, campaign performance tracking and more
* Monitor and analyze daily SEM performance trends and develop strategies based on the data

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Paid Search Specialist Demographics

Gender

Female

62.5%

Male

35.9%

Unknown

1.6%
Ethnicity

White

64.1%

Black or African American

12.1%

Hispanic or Latino

10.7%

Asian

9.7%

Unknown

3.3%
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Foreign Languages Spoken

Spanish

100.0%

Paid Search Specialist Education

Schools

Santa Clara University

9.1%

University of Chicago

9.1%

University of Pittsburgh -

4.5%

Saint Louis Community College

4.5%

Hopkinsville Community College

4.5%

Hennepin Technical College

4.5%

Parsons the New School for Design

4.5%

Full Sail University

4.5%

Lancaster Bible College

4.5%

University of Kansas

4.5%

University of Mississippi

4.5%

University of Texas at Dallas

4.5%

More Tech Institute

4.5%

University of San Francisco

4.5%

University of Phoenix

4.5%

Villanova University

4.5%

George Fox University

4.5%

Emerson College

4.5%

Erie Community College

4.5%

University of Florida

4.5%
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Majors

Business

27.3%

Marketing

11.4%

Communication

11.4%

History

4.5%

Computer Information Systems

4.5%

Health Care Administration

4.5%

Public Relations

4.5%

Journalism

4.5%

Management

2.3%

International Business

2.3%

Psychology

2.3%

Public Health

2.3%

Management Science

2.3%

Political Science

2.3%

Photography

2.3%

Computer Science

2.3%

Human Resources Management

2.3%

Computer Applications

2.3%

Operations Management

2.3%

Supply Chain Management

2.3%
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Degrees

Bachelors

46.2%

Masters

19.2%

Other

15.4%

Associate

9.6%

Certificate

5.8%

License

1.9%

Doctorate

1.9%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Paid Search Specialist Salaries

Job Title Company Location Start Date Salary
Senior Paid Search Specialist Offers.Com, LLC Austin, TX Oct 02, 2016 $70,000
Paid Search Specialist 1A Auto, Inc. Pepperell, MA Sep 21, 2013 $55,000
Paid Search Specialist 1A Auto, Inc. Pepperell, MA Sep 28, 2013 $55,000
Paid Search Specialist All Campus LLC Chicago, IL Aug 26, 2015 $50,419 -
$60,000
Paid Search Specialist On Target Internet Solutions I, LP Houston, TX Jan 09, 2016 $48,000
Paid Search Specialist Re:Group, Inc. Ann Arbor, MI Jan 05, 2015 $43,000
Paid Search Specialist Re:Group, Inc. Ann Arbor, MI Nov 03, 2014 $43,000
Sem/Ppc Paid Search Specialist Traffic Engine, Inc. Oakbrook Terrace, IL Oct 01, 2010 $42,500
Paid Search Specialist Catalyst Online LLC Newton, MA Mar 15, 2015 $40,000
Paid Search Specialist Catalyst Online LLC Newton, MA Oct 05, 2012 $40,000
Paid Search Specialist Catalyst Online LLC Newton, MA Oct 01, 2012 $40,000

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Top Skills for A Paid Search Specialist

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  1. Search Engine Optimization
  2. Google Analytics
  3. Keyword Research
You can check out examples of real life uses of top skills on resumes here:
  • Search engine optimization using content management platforms such as Wordpress.
  • Report using Google Analytics and custom dashboards via third party tools.
  • Conducted keyword research, created keyword specific ads, and implemented 5 new accounts each quarter.
  • Achieved 20.4% conversion rate for Jackson Pharmacy Professionals during initial launch of SEM/PPC campaigns.
  • Work with the SEO and Dev teams to optimize the website to accomplish ROI objectives.

What is it like to work as a Paid Search Specialist

4.0

Logistics manager

June 7, 2019 on Zippia

What was your job title?

Paid Search Specialist.. Show More

What do you like the most about working as Paid Search Specialist?

Remote work, pays good money.. Show More

What do you NOT like?

Fear to be unexposed to the marketplace, still vauge to me.. Show More

How Would You Rate Working As a Paid Search Specialist?

Are you working as a Paid Search Specialist? Help us rate Paid Search Specialist as a Career.

Top Paid Search Specialist Employers

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Jobs From Top Paid Search Specialist Employers

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