A business can have brilliant ads, but they're not worth much if customers never see them. A paid search analyst helps manage internet advertising campaigns to make sure that a business's advertisements actually get in front of customers. They take care of online ad placement, from initial research to monitoring their effectiveness.
There are two main types of online search marketing, organic and paid, and they require some of the same skills. A paid search analyst needs to know SEO optimization and conduct keyword research, or find out what people are Googling, just like organic SEO specialists. However, the paid search analyst uses those skills to place paid advertisements on the Internet where they will be most effective.
In order to get the skills necessary to succeed as a paid search analyst, many people complete a bachelor's degree in business or marketing. However, the skills to become a paid search analyst are so specialized that few schools teach them. Successful paid search analysts learn on the job, including in previous positions such as marketing internships.
There is more than meets the eye when it comes to being a paid search specialist. For example, did you know that they make an average of $27.31 an hour? That's $56,811 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many paid search specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be a paid search specialist, we found that a lot of resumes listed 22.8% of paid search specialists included paid search, while 15.5% of resumes included analytics, and 12.5% of resumes included email campaigns. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the paid search specialist job title. But what industry to start with? Most paid search specialists actually find jobs in the media and technology industries.
If you're interested in becoming a paid search specialist, one of the first things to consider is how much education you need. We've determined that 59.8% of paid search specialists have a bachelor's degree. In terms of higher education levels, we found that 9.2% of paid search specialists have master's degrees. Even though most paid search specialists have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a paid search specialist. When we researched the most common majors for a paid search specialist, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on paid search specialist resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a paid search specialist. In fact, many paid search specialist jobs require experience in a role such as marketing internship. Meanwhile, many paid search specialists also have previous career experience in roles such as web developer or manager.