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Paid Search Specialist Careers

A business can have brilliant ads, but they're not worth much if customers never see them. A paid search analyst helps manage internet advertising campaigns to make sure that a business's advertisements actually get in front of customers. They take care of online ad placement, from initial research to monitoring their effectiveness.

There are two main types of online search marketing, organic and paid, and they require some of the same skills. A paid search analyst needs to know SEO optimization and conduct keyword research, or find out what people are Googling, just like organic SEO specialists. However, the paid search analyst uses those skills to place paid advertisements on the Internet where they will be most effective.

In order to get the skills necessary to succeed as a paid search analyst, many people complete a bachelor's degree in business or marketing. However, the skills to become a paid search analyst are so specialized that few schools teach them. Successful paid search analysts learn on the job, including in previous positions such as marketing internships.

There is more than meets the eye when it comes to being a paid search specialist. For example, did you know that they make an average of $27.31 an hour? That's $56,811 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Paid Search Specialist Do

There are certain skills that many paid search specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

When it comes to the most important skills required to be a paid search specialist, we found that a lot of resumes listed 22.8% of paid search specialists included paid search, while 15.5% of resumes included analytics, and 12.5% of resumes included email campaigns. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the paid search specialist job title. But what industry to start with? Most paid search specialists actually find jobs in the media and technology industries.

How To Become a Paid Search Specialist

If you're interested in becoming a paid search specialist, one of the first things to consider is how much education you need. We've determined that 59.8% of paid search specialists have a bachelor's degree. In terms of higher education levels, we found that 9.2% of paid search specialists have master's degrees. Even though most paid search specialists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a paid search specialist. When we researched the most common majors for a paid search specialist, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on paid search specialist resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a paid search specialist. In fact, many paid search specialist jobs require experience in a role such as marketing internship. Meanwhile, many paid search specialists also have previous career experience in roles such as web developer or manager.

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Average Salary
$56,811
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
3,015
Job Openings

Average Salary for a Paid Search Specialist

Paid Search Specialists in America make an average salary of $56,811 per year or $27 per hour. The top 10 percent makes over $75,000 per year, while the bottom 10 percent under $42,000 per year.
Average Salary
$56,811
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
Austin, TX
Salary Range52k - 84k$67k$66,645
Miami, FL
Salary Range43k - 72k$56k$56,286
Charlotte, NC
Salary Range43k - 66k$53k$53,366
Chicago, IL
Salary Range42k - 66k$53k$53,155
Salt Lake City, UT
Salary Range42k - 66k$53k$53,045
Ann Arbor, MI
Salary Range40k - 64k$51k$51,003
$39k
$84k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
SR. Paid Search Specialist
SR. Paid Search Specialist
2U
2U
06/30/2021
06/30/2021
$72,00006/30/2021
$72,000
SR. Paid Search Specialist
SR. Paid Search Specialist
2U
2U
05/31/2021
05/31/2021
$72,00005/31/2021
$72,000
Paid Search Specialist
Paid Search Specialist
Star Tribune Media Company LLC
Star Tribune Media Company LLC
05/27/2021
05/27/2021
$50,00005/27/2021
$50,000
Paid Search Specialist
Paid Search Specialist
Motion Recruitment Partners
Motion Recruitment Partners
05/14/2021
05/14/2021
$50,00005/14/2021
$50,000
Paid Search Specialist
Paid Search Specialist
Motion Recruitment Partners
Motion Recruitment Partners
05/14/2021
05/14/2021
$50,00005/14/2021
$50,000
See More Recent Salaries

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Paid Search Specialist Demographics

Gender

female

62.5 %

male

33.3 %

unknown

4.2 %

Ethnicity

White

72.3 %

Asian

11.3 %

Hispanic or Latino

7.4 %

Foreign Languages Spoken

Spanish

100.0 %
See More Demographics

Paid Search Specialist Education

Majors

Business
23.9 %
Marketing
19.4 %

Degrees

Bachelors

59.8 %

Certificate

13.8 %

Associate

10.3 %

Top Colleges for Paid Search Specialists

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

2. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

5. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

6. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

7. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

8. Boston University

Boston, MA • Private

In-State Tuition
$53,948
Enrollment
17,238

9. Worcester Polytechnic Institute

Worcester, MA • Private

In-State Tuition
$50,530
Enrollment
4,571

10. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451
See More Education Info

Online Courses For Paid Search Specialist That You May Like

Achieving Top Search Engine Positions
ed2go

Learn proven, step-by-step strategies to achieve higher positions with major search engines...

Search Advertising
coursera

Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they're often useful at getting consumers where they want to go. Consumers don't tune out paid search like other types of digital ads. Search ads can be a small business opportunity. While larger advertisers pay massive amo...

OMCP® Paid Search Professional
ed2go

OMCP® Paid Search Professional...

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Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Paid Search Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 22.8% of paid search specialists listed paid search on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Paid Search Specialist

Some places are better than others when it comes to starting a career as a paid search specialist. The best states for people in this position are Hawaii, Texas, New Mexico, and Arkansas. Paid search specialists make the most in Hawaii with an average salary of $68,751. Whereas in Texas and New Mexico, they would average $66,225 and $64,554, respectively. While paid search specialists would only make an average of $63,857 in Arkansas, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Arkansas

Total Paid Search Specialist Jobs:
111
Highest 10% Earn:
$96,000
Location Quotient:
1.1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Louisiana

Total Paid Search Specialist Jobs:
139
Highest 10% Earn:
$96,000
Location Quotient:
1.13
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Hawaii

Total Paid Search Specialist Jobs:
66
Highest 10% Earn:
$99,000
Location Quotient:
2.04
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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How Do Paid Search Specialist Rate Their Jobs?

Zippia Official Logo

4.0

Logistics managerJune 2019

4.0

Zippia Official LogoLogistics managerJune 2019

What do you like the most about working as Paid Search Specialist?

Remote work, pays good money Show More

What do you NOT like?

Fear to be unexposed to the marketplace, still vauge to me Show More

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Top Paid Search Specialist Employers

1. Robert Half International
4.5
Avg. Salary: 
$61,423
Paid Search Specialists Hired: 
21+
2. Volunteers of America Oklahoma
3.4
Avg. Salary: 
$57,255
Paid Search Specialists Hired: 
3+
3. eBay
4.8
Avg. Salary: 
$92,009
Paid Search Specialists Hired: 
2+
4. SunTrust Banks
4.9
Avg. Salary: 
$69,528
Paid Search Specialists Hired: 
2+
5. Motion Recruitment Partners
4.4
Avg. Salary: 
$59,302
Paid Search Specialists Hired: 
2+
6. Bank Of South Carolina
4.0
Avg. Salary: 
$59,441
Paid Search Specialists Hired: 
2+
Updated October 2, 2020