Paid search specialist demographics and statistics in the US
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Paid search specialist demographics by:
Paid search specialist gender statistics
69.1% of paid search specialists are women and 30.9% of paid search specialists are men.
- Female, 69.1%
- Male, 30.9%
Paid search specialist gender ratio
| Gender | Percentages |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
Paid search specialist gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$62,445
Female income
$58,724
Paid search specialist gender ratio over time
This data breaks down the percentage of men and women in paid search specialist positions over time. Currently, 69.1% of paid search specialists are female.
Paid search specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 45.95% | 54.05% |
| 2011 | 43.45% | 56.55% |
| 2012 | 45.57% | 54.43% |
| 2013 | 47.84% | 52.16% |
| 2014 | 45.30% | 54.70% |
| 2015 | 45.50% | 54.50% |
| 2016 | 47.78% | 52.22% |
| 2017 | 46.49% | 53.51% |
| 2018 | 33.09% | 66.91% |
| 2019 | 31.11% | 68.89% |
| 2020 | 32.02% | 67.98% |
| 2021 | 30.93% | 69.07% |
Paid search specialist related jobs gender ratio
We compared paid search specialists with similar job titles to see how gender ratios vary. As you can see, dell certified systems expert and software applications architect have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Informatics Nurse Specialist | 13% | 87% |
| Clinical Support Specialist | 22% | 78% |
| Clinic Administrator | 23% | 77% |
| Paid Search Specialist | 31% | 69% |
| Senior Data Center Engineer | 98% | 2% |
| Software Applications Architect | 98% | 2% |
| Dell Certified Systems Expert | 99% | 1% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Paid search specialist demographics by race
The most common ethnicity among paid search specialists is White, which makes up 67.7% of all paid search specialists. Comparatively, 12.0% of paid search specialists are Asian and 8.8% of paid search specialists are Hispanic or Latino.
- White, 67.7%
- Asian, 12.0%
- Hispanic or Latino, 8.8%
- Black or African American, 6.2%
- Unknown, 4.7%
- American Indian and Alaska Native, 0.6%
Paid search specialist race
| Paid search specialist race | Percentages |
|---|---|
| White | 67.7% |
| Asian | 12.0% |
| Hispanic or Latino | 8.8% |
| Black or African American | 6.2% |
| Unknown | 4.7% |
| American Indian and Alaska Native | 0.6% |
Paid search specialist race and ethnicity over time
See how paid search specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Paid search specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 70.09% | 9.39% | 10.78% | 7.43% |
| 2011 | 70.82% | 9.26% | 10.08% | 6.76% |
| 2012 | 68.23% | 9.76% | 11.84% | 7.55% |
| 2013 | 68.24% | 9.08% | 13.31% | 7.03% |
| 2014 | 68.30% | 8.60% | 13.45% | 6.77% |
| 2015 | 69.40% | 8.46% | 11.85% | 7.58% |
| 2016 | 68.76% | 7.94% | 12.50% | 7.70% |
| 2017 | 68.46% | 8.03% | 12.72% | 8.01% |
| 2018 | 72.30% | 6.27% | 11.30% | 7.41% |
| 2019 | 71.06% | 6.68% | 11.46% | 8.08% |
| 2020 | 68.88% | 6.11% | 11.53% | 8.82% |
| 2021 | 67.73% | 6.24% | 11.99% | 8.82% |
Paid search specialist wage gap by race
According to our data, asian paid search specialists have the highest average salary compared to other ethnicities. Black or african american paid search specialists have the lowest average salary at $59,931.
| Ethnicity | Salary |
|---|---|
| Unknown | $61,487 |
| White | $62,066 |
| Black or African American | $59,931 |
| Asian | $68,392 |
| Hispanic or Latino | $60,702 |
Average paid search specialist age
See how the average age of paid search specialists varies based on ethnicity and gender.
Male
Female
Paid search specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 43 | 45 |
| Unknown | 42 | 42 |
| Asian | 42 | 41 |
| Hispanic or Latino | 41 | 41 |
| White | 44 | 44 |
| American Indian and Alaska Native | 44 | 46 |
Paid search specialist age breakdown
The average age of paid search specialists is 40+ years years old, representing 62% of the paid search specialist population.
Paid search specialist age breakdown
| Paid Search Specialist Years | Percentages |
|---|---|
| 40+ years | 62% |
| 30-40 years | 29% |
| 20-30 years | 9% |
Paid search specialist educational attainment
The most common degree for paid search specialists is bachelor's degree, with 68% of paid search specialists earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 12%.
- Bachelor's, 68%
- Master's, 12%
- Associate, 12%
- High School Diploma, 5%
- Other Degrees, 3%
Paid search specialists by degree level
| Paid search specialist degree | Percentages |
|---|---|
| Bachelor's | 68% |
| Master's | 12% |
| Associate | 12% |
| High School Diploma | 5% |
| Other Degrees | 3% |
Paid search specialist jobs you might like
Paid search specialist wage gap by degree level
According to the data, paid search specialists with a Doctorate degree earn more than those without, at $76,071 annually. With a Master's degree, paid search specialists earn a median annual income of $76,047 compared to $66,803 for paid search specialists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $76,047 |
| Bachelor's Degree | $66,803 |
| Doctorate Degree | $76,071 |
| Some College/ Associate Degree | $54,084 |
Paid search specialist employment statistics
Most paid search specialists work for a private in the media industry.
Company size where paid search specialists work
Below, you can see the size of companies where paid search specialists work.
Paid search specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 24% |
| 500 - 1,000 employees | 16% |
| 1,000 - 10,000 employees | 24% |
| > 10,000 employees | 11% |
Paid search specialist jobs by company type
Employees with the paid search specialist job title have their preferences when it comes to working for a company. For instance, most paid search specialists prefer to work at private companies over public companies.
Paid search specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 30% |
| Private | 66% |
| Government | 1% |
Paid search specialist jobs by industry
The most common industries for paid search specialists are media, technology and professional.
Paid search specialist industry statistics
| Industry | Percentages |
|---|---|
| Media | 27% |
| Technology | 16% |
| Professional | 12% |
| Finance | 11% |
| Fortune 500 | 9% |
| Education | 3% |
| Energy | 3% |
| Internet | 3% |
| Health Care | 3% |
| Manufacturing | 3% |
| Start-up | 1% |
| Government | 1% |
| Construction | 1% |
| Hospitality | 1% |
| Real Estate | 1% |
| Automotive | 1% |
| Retail | 1% |
| Insurance | 1% |
Paid search specialist turnover and employment statistics
Paid search specialist unemployment rate over time
The unemployment rate for paid search specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Paid search specialist unemployment rate by year
| Year | Paid search specialist unemployment rate |
|---|---|
| 2010 | 6.08% |
| 2011 | 4.28% |
| 2012 | 4.87% |
| 2013 | 3.52% |
| 2014 | 3.32% |
| 2015 | 3.15% |
| 2016 | 2.86% |
| 2017 | 2.28% |
| 2018 | 2.52% |
| 2019 | 2.66% |
| 2020 | 3.94% |
| 2021 | 3.69% |
Average paid search specialist tenure
The average paid search specialist stays at their job for 1-2 years, based on the 114 paid search specialists resumes in Zippia's database.
Paid search specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 25% |
| 1-2 years | 34% |
| 3-4 years | 8% |
| 5-7 years | 25% |
| 8-10 years | 4% |
| 11+ years | 4% |
Paid search specialist LGBT ratio compared to similar jobs
Review the percent of paid search specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Systems Planner | 7.31% | 72,450 |
| Peoplesoft Consultant | 8.42% | 48,243 |
| Project Manager, Lead Developer | 8.46% | 312,680 |
| Security Architect | 8.59% | 127,619 |
| Network And Telecommunications Manager | 9.03% | 25,138 |
| Paid Search Specialist | 10.54% | - |
| Applications Technician | 10.88% | 88,812 |
Similar paid search specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Systems Planner | 7.31% | 72,450 |
| Peoplesoft Consultant | 8.42% | 48,243 |
| Project Manager, Lead Developer | 8.46% | 312,680 |
| Security Architect | 8.59% | 127,619 |
| Network And Telecommunications Manager | 9.03% | 25,138 |
| Applications Technician | 10.88% | 88,812 |
Foreign languages spoken by paid search specialists
- Spanish, 100.0%
Paid search specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 100.0% |
