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Paid search specialist skills for your resume and career

Updated January 8, 2025

3 min read

Below we've compiled a list of the most critical paid search specialist skills. We ranked the top skills for paid search specialists based on the percentage of resumes they appeared on. For example, 16.4% of paid search specialist resumes contained paid search as a skill. Continue reading to find out what skills a paid search specialist needs to be successful in the workplace.

15 paid search specialist skills for your resume and career

1. Paid Search

Paid search is a form of marketing that is done online on the result pages of search engines, also known as SERPS (Search Engine Result Pages). Renowned search engines like Google and Bing are famously practicing paid search. However, paid search is different from the conventional form of advertising and only requires customers to pay for each click that takes place.

Here's how paid search specialists use paid search:

Worked in Google AdWords, AdWords Editor and Marin platforms to optimize Paid Search accounts.
Prepare client reports on paid search campaigns spending and performance as needed to

2. Digital Marketing

Here's how paid search specialists use digital marketing:

Managed external business relationships with two digital marketing agencies, covering a combined annual budget of approx.
Compiled and reorganized several years of digital marketing campaign records to promote actionable comparative insights.

3. Google Adwords

Here's how paid search specialists use google adwords:

Google AdWords Certified Google Analytics Certified Have currently trained and built AdWords Campaigns for 7 months.
Created successful online search/display advertisement campaigns through Google Adwords and Bing Adcenter networks for our clients brand promotions and initiatives.

4. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how paid search specialists use sem:

Specialize in content management systems (CMS), search engine marketing (SEM), content delivery and customer experience.
Managed 20k a month in client SEM campaigns using ROI, ROAS & Cost/conversion biding strategies.

5. Search Campaigns

Here's how paid search specialists use search campaigns:

Planned and executed paid and natural search campaigns for Fortune 500 clients.
Create search campaigns, ad groups, ad copy, and keyword bids.

6. PPC

Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.

Here's how paid search specialists use ppc:

Provided ongoing support of all PPC initiatives including reporting, analysis and optimization recommendations.
Overhauled PPC Campaigns resulting in a 40% savings per month.

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7. Keyword Research

Keyword research is the process of finding commonly used words and phrases used on search engines like Google, YouTube, Bing, etc. It's a critical part of SEO and content marketing, and it's especially helpful for freelance writers, publishers, and bloggers relevant to getting their content to appear higher on SERP - a search engine results page.

Here's how paid search specialists use keyword research:

Conducted keyword research, created keyword specific ads, and implemented 5 new accounts each quarter.
Reviewed and approved SEO Specialist optimized copy and keyword research results prior to project implementation.

8. ROI

Here's how paid search specialists use roi:

Developed tracking processes to identify wasteful spending and measuring ROI.
Boosted ROI and conversion rates on PPC campaigns through innovative account management strategy and landing page optimization.

9. Search Engine Marketing

Here's how paid search specialists use search engine marketing:

Received extensive training in search engine marketing including geographical marketing and data analysis.
Specialize in generating highly-qualified leads for local small and medium-sized businesses through search engine marketing.

10. Campaign Performance

Here's how paid search specialists use campaign performance:

Maintained daily interaction with clients to coordinate changes on campaign performance through mails, IM, conference calls and presentations.
Created and maintained client-facing reporting dashboards that detailed campaign performance driven by data analysis.

11. Marketing Campaigns

Here's how paid search specialists use marketing campaigns:

Create and manage search marketing campaigns for Proctor & Gamble's Home Care Division.
Consulted on Search Engine Optimization strategies and best-practice techniques to affiliate organizations and managed Search Engine Marketing campaigns for partnering hospitals.

12. WordPress

Here's how paid search specialists use wordpress:

Added and updated content on internal company website using WordPress.
Led upgrading of Bethany Michaela Photography migrating original site to WordPress site.

13. B Testing

Here's how paid search specialists use b testing:

Developed and analyzed A/B testing strategies for different landing pages and ad copy across the account.
Improved quality score by doing AB testing with landing page and text in ads.

14. PowerPoint

Here's how paid search specialists use powerpoint:

Drafted PowerPoint presentations for sales team.

15. YouTube

Here's how paid search specialists use youtube:

Manage Google/Bing Search and YouTube campaigns across many different brands.
Participate in other online marketing initiatives including social media marketing, YouTube brand channel marketing, blogging and content syndication.

5 Paid Search Specialist resume examples

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List of paid search specialist skills to add to your resume

The most important skills for a paid search specialist resume and required skills for a paid search specialist to have include:

Paid Search
Digital Marketing
Google Adwords
SEM
Search Campaigns
PPC
Keyword Research
ROI
Search Engine Marketing
Campaign Performance
Marketing Campaigns
WordPress
B Testing

PowerPoint
YouTube
Yahoo
CPA
Data Analysis
Conversion Rates
Keyword Expansion
CPC
Pay-Per-Click
Bid Management Tools
Lead Generation
Quality Score
KPI

Web Development
Performance Reports
Facebook ADS
Copywriting
B2C
Search Engine Optimization
ROAS
Funnels
Keyword Analysis
UK
Text ADS

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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