Pandora Overview

Oakland, CA
Founded In
Organization Type
Pandora is the world's most powerful music discovery platform, offering a personalized experience for each of our listeners wherever and whenever they want to listen to music-whether through mobile devices, car speakers or connected devices in the home. Unlike traditional radio that broadcasts the same content at the same time to all of its listeners, we enable our listeners to create personalized stations and playlists, as well as search and play songs and albums on-demand. The Music Genome Project, our content programming algorithms and data collected from our listeners power our ability to predict listener music preferences, play music content suited to the tastes of each individual listener and introduce listeners to the music we think they will love. Founded by musicians, Pandora also empowers artists with valuable data and tools to help grow their audience and connect with their fans. Pandora is available as an ad-supported radio service, a radio subscription service called Pandora Plus and an on-demand subscription service called Pandora Premium. The majority of our listener hours occur on mobile devices, with the majority of our revenue generated from advertising on our ad-supported radio service on these devices. With billions of data points that help us understand our users' preferences, we offer both local and national advertisers the opportunity to deliver targeted messages to our listeners using a combination of audio, display and video advertisements. We also generate increasing revenue from our subscription offerings.
The staff at Pandora come from unusually diverse demographic backgrounds. The company is 72.3% female and 42.4% ethnic minorities. Despite its diversity in other areas, Pandora employees are noticeably lacking in political diversity. It has an unusually high proportion of employees who are members of the Democratic Party, at 92.0%. Employees seem to enjoy working in an otherwise diverse workplace that is dominated by members of the Democratic Party. Pandora has great employee retention with staff members usually staying with the company for 3.4 years. The average employee at Pandora makes $85,226 per year. Pay at Pandora is significantly lower than some of its highest paying competitors, like Google, Pinterest, and Brightcove, which pay $140,774, $131,506, and $114,373, respectively.
A large internet company with 2,200 employees and an annual revenue of $600.2M, Pandora is headquartered in Oakland, CA.

The Organization’s Mission

To enrich people's lives by enabling them to enjoy music they know and discover music they'll love, anytime, anywhere.

Perks of Working at Pandora

Some of the perks Pandora provides are 40 hours of volunteer time off, 12 weeks paid leave for new parents, and more.


Employee Reviews

Based On 2 Ratings

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Job Openings
189 Positions
Average Salary
$85,226 yearly

Pandora Reviews

Employee Reviews

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Employee Reviews

May 2021

The customer interaction was incredible. I loved being able to talk to the customers and really get to know them.


The company discount was fabulous.

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Feb 2021

Team effort. Individually and as a team we would give anything our 110% effor. Great sales experience.




75% in store purchases

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Salary and Benefits
Work Environment
Diversity and Inclusion
Career Opportunities

The Team At Pandora

Key People

Tim Westergren

Jon Kraft

Per Enevoldsen

Winnie Liljeborg

The Inside Scoop

Pandora Rankings

Pandora is ranked #78 on the Best Internet Companies to Work For in America list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Pandora Salaries

Salary Score
The national average salary for a Pandora employee in the United States is $85,226 per year. Employees in the top 10 percent can make over $149,000 per year, while employees at the bottom 10 percent earn less than $48,000 per year.
Average Pandora Salary
$40.97 hourly
Updated March 16, 2023
Average Employee Earnings

Highest Paying Jobs At Pandora

Pandora Diversity

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Pandora Gender Distribution


Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for Pandora. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • Pandora has 2,200 employees.

  • 72% of Pandora employees are women, while 28% are men.

  • The most common ethnicity at Pandora is White (58%).

  • 20% of Pandora employees are Hispanic or Latino.

  • 11% of Pandora employees are Black or African American.

  • The average employee at Pandora makes $85,226 per year.

  • Pandora employees are most likely to be members of the democratic party.

  • On average, employees at Pandora stay with the company for 3.4 years.

Biggest Pandora Locations

RankCityJob CountAvg. Salary
1New York, NY29$95,963
2Las Vegas, NV18$92,988
3Houston, TX12$85,649
4Austin, TX5$86,824
5Seattle, WA5$107,668
6Wichita, KS5$83,176
7Dallas, TX4$88,249
8Oklahoma City, OK4$81,779
9San Antonio, TX3$85,615
10Henderson, NV3$92,854

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Pandora Employee Political Affiliation

Pandora employees are most likely to be members of the Democratic Party. The largest donation made to a political party by a Pandora employee was by Timothy Westergren. Timothy Westergren donated $138,900 to the Democratic Party.



Democratic Party

92.6 %

Republican Party

6.5 %

Minnesota Democratic–Farmer–Labor Party

0.9 %
Employee Political Donations
NameJob TitlePartyDonation
Timothy WestergrenBusiness PartnerDemocratic Party$138,900
Thomas ConradChief Technology OfficerDemocratic Party$38,300
Joseph KennedyChief Executive OfficerDemocratic Party$15,250
Jessica SteelVice President, Business DevelopmentDemocratic Party$14,000
Brian McAndrewsChief Executive OfficerRepublican Party$10,000
Alice McTigheAttorneyDemocratic Party$9,666
Stephen MagyariProcess DevelopmentDemocratic Party$9,608
David SmithSales/MarketingDemocratic Party$7,051
David ReileyPrincipal ScientistDemocratic Party$5,513
Robert KavnerBoard MemberDemocratic Party$5,500
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Pandora Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.

Pandora Annual Revenue


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Highest Paying Pandora Competitors

Some of the competitors of Pandora are Google, Pinterest, and Brightcove. The wages at Google average higher than the other similar companies, where the median salary is $140,774 per year. The employees at Pinterest earn an average yearly salary of $131,506 per year, and the salaries at Brightcove average $114,373 per year.

Frequently Asked Questions about Pandora

When was Pandora founded?

Pandora was founded in 2000.

How many Employees does Pandora have?

Pandora has 2,200 employees.

How much money does Pandora make?

Pandora generates $600.2M in revenue.

What industry is Pandora in?

Pandora is in the internet industry.

What is Pandora's mission?

Pandora's mission statement is "To enrich people's lives by enabling them to enjoy music they know and discover music they'll love, anytime, anywhere."

What type of company is Pandora?

Pandora is a public company.

Who are Pandora's competitors?

Pandora competitors include Google, Iac/Interactivecorp, Pinterest, eBay, eMusic, Mashable, Brightcove, AT&T, Vevo, Qwest, Retool, Hanna Andersson, SHOES.COM, Linens 'n Things, Mayfair Jewelers, SCK, Hut 8 Mining, Mosafer, Fii, Bernini.

Who works at Pandora?

Tim Westergren (CEO)

Jon Kraft (Founder)

Per Enevoldsen (Founders)

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Pandora FAQs

Who Is The Cmo Of Pandora?

The CMO of Pandora is Mary Carmen Gasco-Buisson. She recently left her post as Global Vice President of Unilever to join Pandora as their Chief Marketing Officer. She will report to CEO Alexander Lacik and serve on Pandora's Executive Leadership Team.

Mary Carmen Gasco-Buisson has an extensive track record of growth and transformation across consumer brands in fragrances, beauty personal care, and women's health categories.

In 2020 she headed the turnaround of Unilever's iconic Axe brand with over 1 billion Euros in revenue in more than 80 markets.

She also held leading positions at Procter Gamble for 22 years. This included the role of Consumer Health CEO at PG Ventures and as Global Marketing Innovation Director for Hugo Boss Fragrances. She has also held an executive role at venture capital firm M13 and advised a range of consumer and tech start-ups.

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Zippia gives an in-depth look into the details of Pandora, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Pandora. The employee data is based on information from people who have self-reported their past or current employments at Pandora. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Pandora. The data presented on this page does not represent the view of Pandora and its employees or that of Zippia.

Pandora may also be known as or be related to Pandora, Pandora Media Inc, Pandora Media, Inc. and Pandora Media, LLC.