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Partner account manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Jonathan Byers,

Kaustav Misra Ph.D.

Below we've compiled a list of the most critical partner account manager skills. We ranked the top skills for partner account managers based on the percentage of resumes they appeared on. For example, 10.8% of partner account manager resumes contained account management as a skill. Continue reading to find out what skills a partner account manager needs to be successful in the workplace.

15 partner account manager skills for your resume and career

1. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how partner account managers use account management:

Managed various projects and led business analysis in application development team for creative and account management departments.
Take an account management approach to identify co-termination and reinstatement opportunities.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how partner account managers use crm:

Hired first as part of a CRM Online incubation team to create and document the selling process and internal training manual.
Managed a portfolio of top tier partners increasing revenue and market share of Microsoft CRM and ERP products.

3. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how partner account managers use salesforce:

Initiated break/fix case entry into Salesforce and conducted follow-up with Engineering to ensure case resolution.
Created and corrected old reports in Salesforce to review performance, metrics, and revenue for company.

4. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how partner account managers use cloud:

Supported a partner in launching a Cloud practice which helped them increase customer add growth by 66%.
Lead partner through the CSP application process to attain objectives of becoming a Microsoft Cloud Solution Provider.

5. Relationship Building

Relationship building is the act of building a lasting social connection with people whether online or in person. It's a soft skill required for those going into marketing, communication, and every other field that requires dealing with the public to help them connect better with people. It's also great as a personal skill for gaining meaningful relationships that can help one in the future.

Here's how partner account managers use relationship building:

Maintained relationships and facilitated communication across project teams as well as responsible for day-to-day client contact and relationship building.
Learned about customer relationship building and client management skills that further enhanced sales performance.

6. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how partner account managers use business development:

Implemented specific sales strategies for future business development.
Initiated business development and managed customer relations.

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7. Channel Marketing

Here's how partner account managers use channel marketing:

Conceptualized, executed, and tracked multi-channel marketing campaigns designed to grow digital audiences and achieve KPI targets.
Analyzed/developed channel marketing campaigns and assisted with creating new vertically driven campaigns using the Marketing Development Funds program.

8. Partner Relationships

A partner relationship is a way of describing a business that has two or more owners, partners, or colleagues who agree to share the profits and are responsible for any debt or loss. It can also relate to someone with whom one has an intimate or romantic relationship.

Here's how partner account managers use partner relationships:

Retained following acquisition of PlaceWare to migrate existing strategic partner relationships to Microsoft's business model.
Fostered key business storage partner relationships to encourage these specialized teams to lead and promote Quantum into specific storage markets.

9. Revenue Growth

Here's how partner account managers use revenue growth:

Revitalized and strengthened key account relationships accelerating revenue growth 75% and improving market position 12%.
Developed a partner alignment strategy which drove open license revenue growth by 36%.

10. Partner Sales

Here's how partner account managers use partner sales:

Managed opportunity pipeline, introduced partner sales into opportunities and leveraged marketing and training efforts across both companies.
Directed partner sales & marketing execution to ensure profitable growth and capture market share for both Microsoft and its partners.

11. Customer Satisfaction

Here's how partner account managers use customer satisfaction:

Managed internal and external requests for information, tracking product certifications, and vendor customer satisfaction survey results.
Focused on driving revenue with an emphasis on overall customer satisfaction.

12. Marketing Campaigns

Here's how partner account managers use marketing campaigns:

Developed and delivered actions plans to promote Microsoft partner participation in marketing campaigns and events.
Ensured local awareness, execution and follow-up of regional and national marketing campaigns.

13. Client Facing

Here's how partner account managers use client facing:

Conducted client facing assessments and interviews, identified challenges and bottlenecks, and delivering solution recommendations to executives and directors.
Educated internal departments to ensure client facing individuals are interacting with customers and understands the nature of the clients businesses.

14. Business Reviews

A business review is a published survey about a company. It helps the company gauge their performance and see how they can improve, plan and implement policies to increase their companies' revenue.

Here's how partner account managers use business reviews:

Recognized leader for quarterly and annual business reviews with Partners and Cisco Management.
Presented quarterly business reviews showing the condition of assigned Partners and initiatives.

15. Sales Support

Sales support refers to a variety of functions that help sales reps focus on selling and closing deals. Sales support performs a variety of tasks that result in faster sales cycles, lower costs, and higher revenue. Sales support tasks include interviewing and tracking sales leads, matching offers to sales packages, monitoring sales and sales team performance, collecting sales data, providing training and customer service, and managing customers.

Here's how partner account managers use sales support:

Aided field Channel Managers by working with key partners and being their primary contact for sales support.
Provided sales support to Miami Distributors, Channel Partners including Gold Platinum and BP+ Partners and VAR.

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What skills help Partner Account Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on partner account manager resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What partner account manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young partner account managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a partner account manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

What soft skills should all partner account managers possess?

Eric Bostwick Ph.D.

Professor of Accounting, The University of West Florida

Similar to the answer above, oral and written communication skills have been important for a number of years, but in our current environment, these skills have become much more important. Our ability to pick up on the context surrounding email messages is reduced since we have fewer in-person interactions, and even our virtual meetings eliminate much of the body language that we use--both consciously and unconsciously--to interpret what other people mean by what they say. Thus, candidates will stand out when they can clearly articulate their thoughts in both written form, via email or chat, and in oral form, via the ubiquitous "Brady Bunch" layout on their coworkers' computer screens.

Do you want to know more?

List of partner account manager skills to add to your resume

The most important skills for a partner account manager resume and required skills for a partner account manager to have include:

Account Management
CRM
Salesforce
Cloud
Relationship Building
Business Development
Channel Marketing
Partner Relationships
Revenue Growth
Partner Sales
Customer Satisfaction
Marketing Campaigns
Client Facing
Business Reviews
Sales Support
National Accounts

Saas
Facebook
ROI
Partner Account
Partner Program
Digital Marketing
Opportunity Management
Enterprise Sales
Partner Satisfaction
Develop Leads
Sales Process
C-Level
Resellers
Lead Generation
Sales Training
Sales Strategies

Trade Shows
Demand Generation
Product Launches
OEM
Sales Cycle
Emerging Technologies
Strategic Relationships
EDI
Juniper
SMB
Payroll
Financial Statements
Unified Communications
POS

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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