What does a partner account manager do?
A partner account manager is responsible for managing marketing and media platforms to sell goods and services for an organization and client accounts. Partner account managers coordinate with the sales team to determine strategies and techniques that would enhance the product's brand in the market and generate more revenue resources. They conduct data and statistical analysis and analyze market conditions to identify business opportunities for the target audience's awareness. A partner account manager regularly informs the clients of the progress and sales updates and adjust business plans as needed to meet goals and objectives.
Partner account manager responsibilities
Here are examples of responsibilities from real partner account manager resumes:
- Manage an ever expanding base of accounts in the hosting and cloud service provider industry.
- Manage a portfolio of top tier partners increasing revenue and market share of Microsoft CRM and ERP products.
- Manage company finances including A/P, A/R, billing, bank reconciliation, payroll, and office management.
- Manage recruiting, hiring, new hire orientation and safety programs, employee reviews and counseling's, payroll.
- Engage with channel partners and to identify opportunities, generate qualified leads, ROI models, respond to RFP's.
- Manage accounts while providing excellent customer service, help build financial relationships, redirecting calls in upselling credit per customer needs
- Create and correct old reports in Salesforce to review performance, metrics, and revenue for company.
- Hire first as part of a CRM Online incubation team to create and document the selling process and internal training manual.
- Implement core business processes including business planning, ROI measurement, partner analysis and viability evaluation
- Identify, develop, and secure sizable SaaS opportunities through target prospecting, relationship management, and pipeline development.
- Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.
- Collaborate with partner executives to plan and execute channel-wide demand generation programs through MDF.
- Administer MDF and co-op budgets relating to advertising, rebates, promotions, and spiff programs.
- Provide credible leadership across multiple EMC business functions and geographies to execute business growth.
- Build relationships with partners to drive the demand for VMware.
Partner account manager skills and personality traits
We calculated that 11% of Partner Account Managers are proficient in Account Management, CRM, and Salesforce. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.
We break down the percentage of Partner Account Managers that have these skills listed on their resume here:
- Account Management, 11%
Managed various projects and led business analysis in application development team for creative and account management departments.
- CRM, 6%
Hired first as part of a CRM Online incubation team to create and document the selling process and internal training manual.
- Salesforce, 6%
Initiated break/fix case entry into Salesforce and conducted follow-up with Engineering to ensure case resolution.
- Cloud, 6%
Supported a partner in launching a Cloud practice which helped them increase customer add growth by 66%.
- Relationship Building, 6%
Maintained relationships and facilitated communication across project teams as well as responsible for day-to-day client contact and relationship building.
- Business Development, 5%
Implemented specific sales strategies for future business development.
Common skills that a partner account manager uses to do their job include "account management," "crm," and "salesforce." You can find details on the most important partner account manager responsibilities below.
Analytical skills. To carry out their duties, the most important skill for a partner account manager to have is analytical skills. Their role and responsibilities require that "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Partner account managers often use analytical skills in their day-to-day job, as shown by this real resume: "skilled in using crm and data management tools to optimize sales, collection and customer loyalty. "
Communication skills. Another essential skill to perform partner account manager duties is communication skills. Partner account managers responsibilities require that "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." Partner account managers also use communication skills in their role according to a real resume snippet: "initiate timely business reviews and communications with clients. "
Customer-service skills. partner account managers are also known for customer-service skills, which are critical to their duties. You can see how this skill relates to partner account manager responsibilities, because "when helping to make a sale, sales managers must listen and respond to the customer’s needs." A partner account manager resume example shows how customer-service skills is used in the workplace: "presented to executive management, customers, and at trade shows with 90% travel in territory and to national conferences. "
Leadership skills. A big part of what partner account managers do relies on "leadership skills." You can see how essential it is to partner account manager responsibilities because "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." Here's an example of how this skill is used from a resume that represents typical partner account manager tasks: "communicated number of new .cloud appointments referred to .cloud sales from symc to leadership teams weekly. "
The three companies that hire the most partner account managers are:
- Veeva Systems57 partner account managers jobs
- Meta53 partner account managers jobs
- Salesforce14 partner account managers jobs
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Compare different partner account managers
Partner account manager vs. Account executive/sales manager
An Account Executive/Sales Manager manages client accounts, building positive client relationships in the process. Part of their job is to secure sales, which requires them to conduct research and analysis to find new business and client opportunities, generate leads, offer products and services to clients through calls and correspondence, arrange appointments, and process payments. There are instances where they must assist clients by resolving issues and concerns, ensuring client satisfaction. Moreover, they are also responsible for developing sales plans and strategies while implementing the company's policies and regulations among staff.
These skill sets are where the common ground ends though. The responsibilities of a partner account manager are more likely to require skills like "crm," "salesforce," "cloud," and "relationship building." On the other hand, a job as an account executive/sales manager requires skills like "account executives," "product knowledge," "customer service," and "sales professionals." As you can see, what employees do in each career varies considerably.
Account executive/sales managers earn the highest salaries when working in the media industry, with an average yearly salary of $51,472. On the other hand, partner account managers are paid more in the start-up industry with an average salary of $131,966.On average, account executive/sales managers reach similar levels of education than partner account managers. Account executive/sales managers are 2.7% less likely to earn a Master's Degree and 0.2% less likely to graduate with a Doctoral Degree.Partner account manager vs. Sales manager
Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that partner account manager responsibilities requires skills like "salesforce," "cloud," "relationship building," and "channel marketing." But a sales manager might use other skills in their typical duties, such as, "product knowledge," "sales performance," "work ethic," and "multitasking."
Sales managers earn similar levels of education than partner account managers in general. They're 3.5% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.Partner account manager vs. Manager, account executive
An account executive manager is responsible for handling client accounts and leading the account management procedures to promote the client's brand image in the market and maintain the highest satisfaction. Account executive managers work with the marketing and sales team to identify sales and promotional strategies that would increase revenues and product profits. They also review the current market trends to develop business opportunities according to client needs and public demands. An account executive manager coordinates with the clients for regular updates and informs them of business plan adjustments as needed.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from partner account manager resumes include skills like "crm," "salesforce," "cloud," and "relationship building," whereas a manager, account executive is more likely to list skills in "customer service," "product knowledge," "virtualization," and "contract negotiations. "
Managers, account executive earn the highest salary when working in the technology industry, where they receive an average salary of $87,422. Comparatively, partner account managers have the highest earning potential in the start-up industry, with an average salary of $131,966.When it comes to education, managers, account executive tend to earn similar degree levels compared to partner account managers. In fact, they're 2.1% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.Partner account manager vs. Account development manager
An account development manager's responsibilities revolve around securing and reaching sales targets, creating business plans, developing strategies, and building positive relationships with clients. They must also reach out to clients through calls and correspondence, offer products and services, and address any issues and concerns, resolving them promptly and efficiently. There are also instances when they have to collect and process payments, perform follow-up calls, negotiate contracts, and even open and close accounts. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations.
Types of partner account manager
Updated January 8, 2025
