Where do you want to work?
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Partner-Director
Top Careers After Partner-Director
Hispanic or Latino9.7%
Black or African American0.7%
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New York University13.8%
University of Phoenix6.9%
Michigan State University6.2%
University of Southern California5.5%
Brigham Young University4.8%
University of Miami4.8%
Ohio University -4.1%
Arizona State University4.1%
West Virginia University4.1%
University of Massachusetts Amherst4.1%
Southern New Hampshire University4.1%
University of Arizona4.1%
University of Cincinnati3.4%
Wayne State University3.4%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Partner and Director of Strategic Planning||Media Contacts Corporation||New York, NY||Jan 01, 2010||$240,000|
|Global Partnerships Director||SFX Entertainment Inc.||New York, NY||May 10, 2015||$185,890|
|Director, Partner Enablement||Treasure Data Inc.||Mountain View, CA||Aug 22, 2016||$185,000|
|Director of Partner Enablement||Treasure Data, Inc.||Mountain View, CA||Nov 23, 2015||$185,000|
|Director Vendor Partnerships||Toys 'r' Us||Wayne, NJ||Nov 16, 2009||$180,000|
|Director Partner Enablement||Progress Software Corporation||Bedford, MA||Jun 01, 2013||$180,000|
|Director, Partnerships Absolut Elyx||Absolut ELYX Spirits USA LLC||New York, NY||Jul 14, 2016||$179,774 -
|Global Community and Partnerships Director||The B Team Headquarters, Inc.||New York, NY||Jan 04, 2016||$160,000|
|Director, Partnerships||Zinio LLC||San Francisco, CA||Nov 07, 2014||$158,258|
|Employee Success Business Partner Director||Salesforce.Com, Inc.||Princeton, NJ||Sep 15, 2012||$157,100|
|Director of Device Partnerships||Zinio, LLC||San Francisco, CA||Mar 22, 2013||$152,000|
|Director, Partnerships||Zinio, LLC||San Francisco, CA||Oct 01, 2014||$152,000|
|Director, Monetization & Partnerships||The Univision Network Limited Partnership||Miami, FL||Jun 01, 2016||$140,000|
|Director of Device Partnerships||Zinio LLC||San Francisco, CA||Oct 01, 2011||$140,000|
|Director of Security Partnerships||Area 1 Security||Redwood City, CA||Aug 28, 2016||$135,000|
|Director, Product Partnerships||Rocket Fuel, Inc.||Redwood City, CA||Aug 24, 2016||$134,389 -
|Director, Partnership Absolut Elyx||Pernod Ricard USA, LLC||New York, NY||Apr 21, 2016||$130,958|
|Director, Partnerships Absolut Elyx||Pernod Ricard USA, LLC||New York, NY||Nov 14, 2014||$130,958|
|Director, Partnerships Absolut Elyx||Pernod Ricard USA, LLC||New York, NY||Nov 14, 2014||$130,957 -
|Partner, Director||Mindshare USA LLC||Santa Monica, CA||Apr 10, 2014||$130,000|
|Director, Product and Partnerships||Infinite Analytics, Inc.||Cambridge, MA||Aug 02, 2016||$110,000 -
|Director for Innovation and Partnership Developmen||Center On Budget and Policy Priorities||Washington, DC||Jul 01, 2014||$110,000 -
|Director, Partner Success||Plusgrade LP (New York Office)||New York, NY||Jan 02, 2016||$108,160 -
|Director of Partnerships||White Ribbon Alliance for Safe Motherhood||Washington, DC||Aug 15, 2015||$108,150|
|China Partnerships, Director||The University of Toledo||Toledo, OH||Feb 25, 2015||$106,437|
|Director of Foreign Equity Partner Relations||European Equities Corporation||Clearwater, FL||Aug 31, 2016||$105,999|
|Regional Technology & Partnerships Director-Latin America||Internews Network||Washington, DC||Sep 08, 2015||$102,066 -
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