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Working As a Partner-Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $130,000

    Average Salary

What Does A Partner-Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Partner-Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Partner-Director 4.0 years
Manager/Partner 4.0 years
Market Director 3.3 years
Top Careers Before Partner-Director
Director 6.5%
Manager 4.1%
Consultant 4.0%
Internship 4.0%
Top Careers After Partner-Director
Owner 8.0%
Director 7.4%
Consultant 6.7%
Partner 6.1%
President 4.5%
Principal 4.2%
Founder 3.5%
Manager 3.2%

Do you work as a Partner-Director?

Average Yearly Salary
$130,000
Show Salaries
$95,000
Min 10%
$130,000
Median 50%
$130,000
Median 50%
$130,000
Median 50%
$130,000
Median 50%
$130,000
Median 50%
$130,000
Median 50%
$130,000
Median 50%
$178,000
Max 90%
Best Paying Company
Netflix
Highest Paying City
Berkeley, CA
Highest Paying State
Washington
Avg Experience Level
3.8 years
How much does a Partner-Director make at top companies?
The national average salary for a Partner-Director in the United States is $130,890 per year or $63 per hour. Those in the bottom 10 percent make under $95,000 a year, and the top 10 percent make over $178,000.

Real Partner-Director Salaries

Job Title Company Location Start Date Salary
Director of Brand Partnerships Leaddog Marketing Group, Inc. New York, NY May 02, 2011 $189,917
Director of Brand Partnerships Leaddog Marketing Group, Inc. New York, NY May 01, 2014 $189,917
Global Partnerships Director SFX Entertainment Inc. New York, NY May 10, 2015 $185,890
Director, Partner Enablement Treasure Data Inc. Mountain View, CA Aug 22, 2016 $185,000
Director of Partner Enablement Treasure Data, Inc. Mountain View, CA Nov 23, 2015 $185,000
Director Vendor Partnerships Toys 'r' Us Wayne, NJ Nov 16, 2009 $180,000
Director Partner Enablement Progress Software Corporation Bedford, MA Jun 01, 2013 $180,000
Director, Partnerships Absolut Elyx Absolut ELYX Spirits USA LLC New York, NY Jul 14, 2016 $179,774 -
$189,774
Global Community and Partnerships Director The B Team Headquarters, Inc. New York, NY Jan 04, 2016 $160,000
Director, Partnerships Zinio LLC San Francisco, CA Nov 07, 2014 $158,258
Director of Device Partnerships Zinio, LLC San Francisco, CA Mar 22, 2013 $152,000
Director, Partnerships Zinio, LLC San Francisco, CA Oct 01, 2014 $152,000
Director, Retail Partners Jet.com, Inc. Hoboken, NJ Oct 08, 2015 $150,000
Director of Security Partnerships Area 1 Security Redwood City, CA Aug 28, 2016 $135,000
Director, Product Partnerships Rocket Fuel, Inc. Redwood City, CA Aug 24, 2016 $134,389 -
$200,000
Director, Partnership Absolut Elyx Pernod Ricard USA, LLC New York, NY Apr 21, 2016 $130,958
Director, Partnerships Absolut Elyx Pernod Ricard USA, LLC New York, NY Nov 14, 2014 $130,958
Director, Partnerships Absolut Elyx Pernod Ricard USA, LLC New York, NY Nov 14, 2014 $130,957 -
$144,052
Partner, Director Mindshare USA LLC Santa Monica, CA Apr 10, 2014 $130,000
Testing Site Partner (FKA: Testing Director) Amdocs Inc. Alpharetta, GA Aug 25, 2015 $125,456
Director, Partner Success Plusgrade LP (New York Office) New York, NY Jan 02, 2016 $108,160 -
$140,000
Director of Partnerships White Ribbon Alliance for Safe Motherhood Washington, DC Aug 15, 2015 $108,150
China Partnerships, Director The University of Toledo Toledo, OH Feb 25, 2015 $106,437
Director of Foreign Equity Partner Relations European Equities Corporation Clearwater, FL Aug 31, 2016 $105,999
Regional Technology & Partnerships Director-Latin America Internews Network Washington, DC Sep 08, 2015 $102,066 -
$115,000
Director of Publisher Partners Senzari, Inc. San Francisco, CA Oct 01, 2013 $100,381
Director, Partner Relations Dartmouth College Hanover, NH Jun 15, 2014 $100,048 -
$105,000

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Top Skills for A Partner-Director

  1. Partner Program
  2. Strategic Partnerships
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Participated in process and policy development for the multinational partner program as well as special projects as directed by Executive team.
  • Launch strategic partnerships with industry leaders; streamlining customer acquisition efforts, marketing credibility, and market penetration.
  • Facilitated revenue growth by designing efficient technical solutions for client needs.
  • Worked cross functionally between Business Development and Marketing departments to ensure strategic initiatives were in-line with company growth plans.
  • Supervised and directed the audit process including preparation of all financial statements and applicable footnotes.

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Average Salary:

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Top 10 Best States for Partner-Directors

  1. New York
  2. Washington
  3. Connecticut
  4. New Jersey
  5. Rhode Island
  6. Virginia
  7. California
  8. Colorado
  9. Delaware
  10. Idaho
  • (1,932 jobs)
  • (584 jobs)
  • (359 jobs)
  • (805 jobs)
  • (144 jobs)
  • (846 jobs)
  • (4,724 jobs)
  • (506 jobs)
  • (52 jobs)
  • (49 jobs)

Partner-Director Demographics

Gender

Male

60.8%

Female

28.3%

Unknown

10.9%
Ethnicity

White

60.7%

Hispanic or Latino

16.2%

Black or African American

11.2%

Asian

7.9%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

49.1%

French

15.1%

Portuguese

5.7%

German

5.7%

Russian

3.8%

Italian

3.8%

Japanese

2.8%

Arabic

2.8%

Indonesian

0.9%

Filipino

0.9%

Chinese

0.9%

Vietnamese

0.9%

Croatian

0.9%

Greek

0.9%

Carrier

0.9%

Hindi

0.9%

Latvian

0.9%

Mandarin

0.9%

Afrikaans

0.9%

Thai

0.9%
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Partner-Director Education

Schools

New York University

14.5%

Michigan State University

5.6%

Northwestern University

5.6%

George Washington University

5.1%

University of Pennsylvania

5.1%

University of Florida

5.1%

University of Phoenix

5.1%

Temple University

4.7%

University of Southern California

4.7%

Brigham Young University

4.2%

University of North Texas

4.2%

Fordham University

4.2%

DePaul University

4.2%

University of Massachusetts Amherst

4.2%

University of Arizona

4.2%

Colorado State University

4.2%

Fairleigh Dickinson University

3.7%

Arizona State University

3.7%

Ohio State University

3.7%

Cornell University

3.7%
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Majors

Business

28.8%

Marketing

9.5%

Management

8.1%

Finance

7.2%

Communication

6.7%

Accounting

4.3%

Psychology

3.6%

Political Science

3.5%

Law

3.2%

Computer Science

3.0%

English

3.0%

Economics

2.8%

Journalism

2.6%

Education

2.4%

Public Relations

2.4%

Sociology

2.2%

Social Work

1.7%

Photography

1.6%

Graphic Design

1.6%

Advertising

1.6%
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Degrees

Bachelors

43.5%

Masters

31.7%

Other

14.8%

Doctorate

4.2%

Certificate

2.7%

Associate

2.3%

Diploma

0.5%

License

0.2%
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Partner-Director Videos

How to become a Creative Director with Andy Sandoz - Creative Partner of Work Club

Career Advice on becoming an Internal Communications Manager by Sophie M (Full Version)

Career Advice on becoming a Partner - Dispute Resolution by John B (Full Version)

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Updated May 19, 2020