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Become A Partner

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Working As A Partner

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $101,000

    Average Salary

What Does A Partner Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Partner

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Partner Jobs

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Partner Demographics

Gender

Male

53.5%

Female

36.0%

Unknown

10.5%
Ethnicity

White

61.4%

Hispanic or Latino

15.1%

Black or African American

11.1%

Asian

8.5%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

45.5%

French

13.6%

Mandarin

5.5%

Chinese

5.1%

German

4.9%

Portuguese

4.6%

Japanese

3.4%

Russian

3.0%

Italian

2.7%

Arabic

2.6%

Korean

1.9%

Cantonese

1.5%

Hindi

1.3%

Carrier

1.1%

Urdu

0.7%

Greek

0.6%

Vietnamese

0.6%

Tagalog

0.5%

Hebrew

0.5%

Thai

0.5%
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Partner Education

Schools

University of Phoenix

13.0%

New York University

6.6%

University of Texas at Austin

6.1%

Arizona State University

5.2%

Temple University

5.1%

University of Houston

4.7%

Georgetown University

4.7%

Ohio State University

4.6%

University of Florida

4.6%

New York Law School

4.6%

George Washington University

4.5%

Michigan State University

4.4%

Columbia University

4.4%

Pennsylvania State University

4.2%

University of Southern California

4.0%

Harvard University

4.0%

University of Washington

3.9%

University of Pennsylvania

3.9%

Florida State University

3.8%

Syracuse University

3.6%
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Majors

Business

24.1%

Law

19.0%

Accounting

6.6%

Finance

5.9%

Psychology

4.5%

Marketing

4.3%

Management

3.7%

Communication

3.6%

Computer Science

3.5%

Nursing

3.5%

Political Science

3.1%

Criminal Justice

2.4%

Education

2.3%

Economics

2.3%

English

2.3%

Health Care Administration

1.9%

Legal Research And Advanced Professional Studies

1.9%

Electrical Engineering

1.8%

Liberal Arts

1.6%

Graphic Design

1.5%
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Degrees

Bachelors

38.2%

Masters

18.8%

Other

18.2%

Doctorate

13.7%

Associate

6.5%

Certificate

3.2%

Diploma

1.1%

License

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$101,000
View Detailed Salary Report
$49,000
Min 10%
$101,000
Median 50%
$101,000
Median 50%
$101,000
Median 50%
$101,000
Median 50%
$101,000
Median 50%
$101,000
Median 50%
$101,000
Median 50%
$207,000
Max 90%
Best Paying Company
Cloudflare
Highest Paying City
Denver, CO
Highest Paying State
North Dakota
Avg Experience Level
4.0 years
How much does a Partner make at top companies?
The national average salary for a Partner in the United States is $101,647 per year or $49 per hour. Those in the bottom 10 percent make under $49,000 a year, and the top 10 percent make over $207,000.

Real Partner Salaries

Job Title Company Location Start Date Salary
Partner Kobre & Kim LLP New York, NY Jul 26, 2016 $701,232
Partner White & Case LLP New York, NY Jul 27, 2015 $700,000
Partner White & Case LLP New York, NY Aug 23, 2015 $700,000
Partner of Counsel White & Case LLP New York, NY Sep 30, 2015 $550,000
Partner of Counsel White & Case LLP New York, NY Mar 31, 2015 $550,000
Partner of Counsel White & Case LLP New York, NY Mar 20, 2015 $550,000
Partner of Counsel White & Case LLP New York, NY Sep 19, 2015 $550,000
Partner (Foreign Legal Consultant Sidley Austin (Us) LLP New York, NY Jul 29, 2015 $500,000 -
$1,500,000
Partner Perella Weinberg Partners Group LP San Francisco, CA Jul 21, 2016 $500,000
Partner Simon Kucher and Partners LLC New York, NY Dec 15, 2015 $423,771
Partner Simon Kucher and Partners LLC New York, NY Apr 21, 2016 $423,771
Partner The Capital Markets Company Herndon, VA Jan 10, 2016 $400,000 -
$500,000
Partner Decision Strategies International, Inc. Conshohocken, PA Sep 01, 2015 $240,000
F&R Partner Oliver Wyman, Inc. New York, NY May 26, 2016 $230,000
Partner In Charge, Governance, Risk and Compliance Friedman LLP New York, NY May 04, 2016 $227,178 -
$325,000
Investment Partner Abven Services Inc. Palo Alto, CA Oct 02, 2016 $225,000
Partner, Governance, Risk and Compliance Cohnreznick, LLP Roseland, NJ Aug 01, 2016 $225,000
Partner In Charge of Governance, Risk & Compliance Friedman LLP New York, NY Feb 20, 2015 $220,813 -
$300,000
Partner RSM Us LLP New York, NY Jun 18, 2016 $220,008
Technology Partner Facebook, Inc. Menlo Park, CA Jul 04, 2016 $149,713 -
$169,713
Technology Partner Facebook, Inc. Menlo Park, CA Aug 09, 2016 $149,713
Partner Environmental Resources Management Southwest, Inc. Houston, TX May 08, 2016 $147,014
Partner Environmental Resources Management Southwest, Inc. Houston, TX Aug 07, 2016 $147,014
Partner, Analytics Universal McCann Worldwide Inc. New York, NY May 01, 2016 $140,000 -
$160,000
Head of Partner Incubation Google Inc. New York, NY Aug 19, 2015 $140,000
Partner Engineer Facebook, Inc. Menlo Park, CA May 12, 2016 $137,000

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Top Skills for A Partner

  1. Business Development
  2. Financial Services
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Charged with new business development, key senior-level client relationship management and quality of delivered services.
  • Focused on securities and financial services litigation, but also handled employment litigation and general commercial litigation and some maritime litigation.
  • Provide local and international ongoing support and customer service, ensuring products arrived on time and accurate distribution.
  • Coordinated activities of real estate department of company and negotiated acquisition and disposition of properties in most beneficial manner.
  • Represented the assistant general counsel of a regional broker-dealer in an NASD investigation into sales practices involving variable annuities.

What is it like to work as a Partner

1.0

A Hard Climb for $$$

September 12, 2019 on Zippia

What was your job title?

Partner.. Show More

What do you like the most about working as Partner?

Independence in working when I want and litigating cases I want to handle... Show More

What do you NOT like?

Business development sucks. Hard to have a life, litigate a full caseload, and then be expected to bring in new clients constantly. The business side is horrible for those who just want to practice law... Show More

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Top 10 Best States for Partners

  1. New York
  2. District of Columbia
  3. Massachusetts
  4. Illinois
  5. Colorado
  6. Virginia
  7. Washington
  8. Nevada
  9. Texas
  10. Connecticut
  • (867 jobs)
  • (139 jobs)
  • (533 jobs)
  • (567 jobs)
  • (343 jobs)
  • (431 jobs)
  • (503 jobs)
  • (70 jobs)
  • (1,416 jobs)
  • (113 jobs)

Top Partner Employers

Jobs From Top Partner Employers

Partner Videos

Ex-Partner: $1M Salaries Should Satisfy BigLaw Partners

What Does It Mean to Be an HR Business Partner?

YouTube Partner: What does it mean?

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