Do marketing managers make a lot of money?

Yes, marketing managers make a lot of money. The highest earning 25th percentile has a salary of over $185,000. New York, New Jersey, Virginia and Colorado have the highest mean salary for marketing managers.

How much do partner managers get paid?

Partner managers get paid approximately $104,000 per year. The entry-level salary for this position rests at approximately $65,000 per year. However, the top 10% may see a gross salary of $167,000 per year, the national average. These individuals may also receive bonuses and incentives at their employer's discretion.

How To Become A Partner Marketing Manager: What It Is and Career Path

What is a partner marketing manager and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Tobias Sellier,

Richard Tate

In a company's marketing department, the partner marketing manager is the one responsible for planning, developing, and managing marketing activities. They work with partners on joint marketing plans to maximize the potential of the company and stay ahead of competitors. Moreover, they maintain an open line of communication with partners to ensure a good working relationship with them.

To give you a glimpse of what a partner marketing manager does, examples of specific duties include managing CRM programs, managing agency partners, developing social media campaigns, generating leads for possible partners, and establishing KPIs for each program, among many others.

The best degree for this job is usually a bachelor's or a master's in marketing, but business and communication degrees are also great options. Furthermore, an aspiring partner marketing manager must have adequate experience in a similar field, as well as excellent skills in client relations, communication, and people management.

As you would expect from a high-level position, the average salary of a partner marketing manager is at a whopping $116,000 per year. And on top of that, they may even earn incentive bonuses for closing large deals with partners.

What general advice would you give to a partner marketing manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScorePartner Marketing ManagerUS Average

Salary

8.0

Avg. Salary $114,362

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 54.50%

male 45.50%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a partner marketing manager

Explore partner marketing manager education requirements

Most common partner marketing manager degrees

Bachelor's

79.6 %

Master's

13.0 %

Associate

4.0 %

Start to develop specific partner marketing manager skills

Skills	Percentages
Channel Marketing	10.87%
Digital Marketing	9.98%
Marketing Campaigns	7.60%
Integrated Marketing	6.46%
Project Management	4.27%

Complete relevant partner marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New partner marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a partner marketing manager based on U.S. Bureau of Labor Statistics data and data from real partner marketing manager resumes.

Research partner marketing manager duties and responsibilities

Implement CRM to execute and measure campaigns, manage opportunities and generate reports for executive team.
Manage local CRM program and act as first line of communication to troubleshoot and resolve system errors.
Plan and manage creative for retail channel (online and in-store), distis, education, SMB and enterprise.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.

Prepare your partner marketing manager resume

When your background is strong enough, you can start writing your partner marketing manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a partner marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable partner marketing manager resume templates

Build a professional partner marketing manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your partner marketing manager resume.