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Become A Partner Marketing Manager

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Working As A Partner Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $116,115

    Average Salary

What Does A Partner Marketing Manager Do At Microsoft Corporation

* Drive overall partner program strategy by understanding partners’ business goals; seeking and integrating sales team feedback, regional specifics, competitors approach and overall market dynamics, to inform program strategy development, benefits, and programming.
* Lead the partner program structure, requirements, and benefits with all the stakeholders required to implement the benefits and obtain confirmation they are on-board and able to execute and unlock such benefits in a scalable and profitable way (e.g. legal, PR, finance, social, customer first program, other marketing teams.)
* Manage program infrastructure and operations including regular program virtual team meetings, communications, readiness and training materials, lead generation activities to grow enrollment, partner program site, program budget, forecasting and marketing initiatives that help achieve program KPIs.
* Develop an understanding of other channel/partner teams' marketing plans engaging peers and colleagues (e.g., global-to-local, local-to-global, other channels) to leverage relevant plan aspects, maximize investment and avoid duplicating efforts.
* Manage internal and external relationships across multiple disciplines (e.g., partner, agency, sales team, global/local counterparts, finance, legal, Microsoft vendors, etc.) for alignment and execution of partner program.
* Track performance (for impact and ROI), analyze results, share learning with global/local stakeholders, course correct (as needed), re-deploy and iterate (i.e., a reinforcing loop), as appropriate.
* Organizational Leadership: Collaborate with Partner Marketing peers, Sales and Product leads on the account team on a frequent formal and informal basis to drive close alignment on strategies, tactics and execution and share successes and best practices among agency teams.
* The ideal candidate would possess

What Does A Partner Marketing Manager Do At General Electric

* Responsible for managing the Centricity Channel PartnerProgram
* Responsible for maintaining strong relationships with thechannel partner marketing managers to develop & implement joint programs,gather feedback, and communicate on a regular basis
* Responsible for the channel communication operating plan andtactics to execute
* Work with the channel sales team, product marketing andmarketing communications to create, plan and execute integrated marketingcampaigns for the channel
* Create, execute and measure lead generation campaigns withthe channel partners
* Manage lead flow, working with Sales, Sales Operations andMarketing Operations
* Manage marketing program budget
* Coordinate with centralized events team to fully integrateevents into the integrated marketing plan

What Does A Partner Marketing Manager Do At Dell

* Gain a strong understanding of the OEM Americas channel business and develop the quarterly marketing plan for channel partners.
* Lead channel marketing initiatives to develop and implement OEM programs that align with the channel go-to-market strategy
* Adapts and delivers Marketing campaigns to Channel partners via tools and training
* Develops go-to-market communications strategy and tactics for channel, aligned with global guidance
* Manages and collaborates with partners to ensure that Marketing Development Funds are used effectively.
* Ensure that all Marketing processes are completed on time and in full to allow accurate reporting of performance and activity
* Assess the effectiveness of channel marketing initiatives via program ROI.
* Communicates plans, suggested optimizations, results and other updates to stakeholders including management, sales, and marketing
* Drives additional projects & activities to support OEM Americas marketing

What Does A Partner Marketing Manager Do At Img

* Execution, strategic direction & tracking of IMG College key accounts
* Supervising coordinators in the development of marketing, advertising and promotional activities
* Implements process/procedures to monitor, review and report on all marketing activity and results
* Provides thought leadership and strategic insights to marketing and execution plans
* Liaison with partners and IMG College on assigned partners and new business opportunities
* Serving as a resource on IMG College key account partnerships and activations
* Point of contact for day to day contacts, key decision makers and influencers
* Development of best practices across multiple IMG College properties
* Communication with General Managers and internal leadership as needed to develop plans for partners or problem solve
* Coordination with Business Operations on the management of the KORE database system
* Work to foster positive employee relations and teamwork by:
* Following and supporting IMG College policies and procedures;
* Communicating effectively with all operating units;
* Complying with all Federal, State, & local regulations, laws, and ordinances in discharging duties
* Assisting in the internal training and development programs of IMG College
* Performs other duties as assigned
* Bachelor’s Degree or equivalent experience in applicable field; Masters degree or equivalent experience preferred
* years of relevant marketing experience in agency, sports, or sponsorship landscape preferred
* Experience with marketing, strategy, branding, and research preferred
* Experience managing day-to-day relationships with client, agency(s) and vendors preferred
* Detail oriented with the ability to handle multiple projects with varying deadlines
* Excellent communication skills
* Maintain up-to-date knowledge of industry trends, activation best practices and new media marketing efforts
* Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance
* Ability to travel occasionally
* Strong proficiency in Microsoft Office
* It is the policy of IMG College not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.
* ID: 2018
*

What Does A Partner Marketing Manager Do At Microsoft Corporation

* Develop digital community business strategy
* Lead cross-org digital community management and work across technical stakeholders to develop technical platform and support planning roadmap
* Build digital marketing strategies to increase engagement and community health
* Integrate Inspire brand, MPN Brand and digital experience
* Provide community reporting with audience insight
* Drive content curation and conversation direction/editorial
* Drive recruitment of new communities - through consolidation or connection - across the company.
* To be effective in this role, the candidate must be able to demonstrate success and aptitude against the following competencies:
* Modern Marketing and automation
* Experience in either marketing planning or campaign/content development including understanding of key drivers of successful marketing and communications execution
* Operational discipline - very strong in planning and operations - from a marketing point of view
* Driving Impact - ability to show business impact and relevancy for marketing investments (ROI) via an external partner channel
* Cross-group collaboration
* Excel at driving a virtual team (both corporate and field) collaborating across a broad set of stakeholders in a manner that holds individuals accountable

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How To Become A Partner Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Partner Marketing Manager jobs

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Real Partner Marketing Manager Salaries

Job Title Company Location Start Date Salary
Partner Marketing Manager Hewlett-Packard Company San Francisco, CA Dec 16, 2014 $165,000 -
$175,000
Partner--Marketing Manager Antedote San Francisco, CA Dec 28, 2016 $150,000
Partner/Channel Marketing Manager-Lync Microsoft Corporation Redmond, WA Jun 25, 2016 $147,502
Senior Partnerships Marketing Manager Microsoft Corporation Palo Alto, CA Jul 08, 2009 $146,000
Senior Partnerships Marketing Manager Microsoft Corporation Palo Alto, CA Dec 08, 2010 $146,000
Senior Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Jul 27, 2016 $143,000
Senior Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Jul 17, 2016 $140,600
Senior Partner/Channel Marketing Manager SMB Microsoft Corporation Bellevue, WA Jun 02, 2014 $137,500
Senior Partner/Channel Marketing Manager SMB Microsoft Corporation Bellevue, WA May 25, 2014 $137,500
Senior Partner/Channel Marketing Manager-Windows Commercial Microsoft Corporation Redmond, WA Apr 14, 2014 $136,892
Senior Partner/Channel Marketing Manager-Windows C Microsoft Corporation Redmond, WA Apr 14, 2014 $136,892
Digital and Partner Marketing Manager Wal-Mart Associates, Inc. Sunnyvale, CA Mar 08, 2016 $130,000
Senior Partner/Channel Marketing Manager-Lync Microsoft Corporation Redmond, WA Jun 25, 2013 $129,894
Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA May 29, 2015 $129,890
Partner Marketing Manager Hewlett Packard Company Cupertino, CA Jan 18, 2011 $125,798 -
$166,250
Senior Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Aug 15, 2013 $122,201
Senior Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Sep 20, 2012 $122,060
Senior Partner Marketing Manager Talend Inc. Redwood City, CA Oct 02, 2014 $120,000
Partner Marketing Manager The 41St. Parameter, Inc. San Jose, CA Sep 23, 2015 $120,000
Partner Marketing Manager The 41St. Parameter, Inc. San Jose, CA Sep 26, 2014 $120,000
Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Dec 08, 2016 $114,000
Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Aug 09, 2015 $114,000
Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Aug 19, 2015 $114,000
Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Aug 20, 2015 $114,000
Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Aug 24, 2015 $114,000
Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Jul 30, 2014 $112,500
Partner Channel Marketing Manager Microsoft Corporation Redmond, WA Aug 08, 2013 $112,000
Partner Marketing Manager Apprenda, Inc. New York, NY Oct 09, 2016 $110,000 -
$115,000

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Top Skills for A Partner Marketing Manager

PartnerProgramStrategicPartnershipsOnlineWebROIDemandGenerationProgramsBusinessDevelopmentValuePropositionResellersBusinessPlansSalesToolsMDFISVFinancialSEOOEMPressReleasesTradeShowsProjectManagementWindows

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Top Partner Marketing Manager Skills

  1. Partner Program
  2. Strategic Partnerships
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Collaborated with Partner Program Managers on the development, implementation and management of the overall company marketing plan.
  • Increased leads and site viewership for Posit Science, a brain training software company, through strategic partnerships.
  • Guided licensees on performing online submissions, run training sessions and give presentations to support licensees as well as internal teams.
  • Created websites, social media platforms, printed material, branded souvenirs, branded apparel, photography and video.
  • Analyze key performance indicators (KPIs) to measure effectiveness of marketing campaigns to maximize ROI.

Top Partner Marketing Manager Employers

Partner Marketing Manager Videos

Career Advice on becoming an Internal Communications Manager by Sophie M (Full Version)

How To Go From Brand Partner to National Marketing Director

Lakshmi Karanth, Partner Marketing Manager: Microsoft

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