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Become A Partner Marketing Manager

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Working As A Partner Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $116,115

    Average Salary

What Does A Partner Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Partner Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Partner Marketing Manager jobs

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Average Length of Employment
Sales/Marketing 3.6 years
Marketing Director 3.1 years
Marketing Manager 3.1 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Top Employers Before
Top Employers After
Consultant 3.1%
Owner 2.5%

Partner Marketing Manager Demographics

Gender

Female

56.0%

Male

42.0%

Unknown

2.1%
Ethnicity

White

78.8%

Asian

10.3%

Hispanic or Latino

9.1%

Unknown

1.2%

Black or African American

0.7%
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Languages Spoken

Spanish

36.4%

French

15.9%

Portuguese

9.1%

Japanese

9.1%

Chinese

4.5%

Mandarin

4.5%

Arabic

4.5%

Swahili

2.3%

German

2.3%

Cantonese

2.3%

Russian

2.3%

Tagalog

2.3%

Polish

2.3%

Italian

2.3%
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Partner Marketing Manager Education

Schools

University of Texas at Austin

12.2%

University of Phoenix

11.3%

University of Washington

9.6%

San Jose State University

8.7%

Southern Methodist University

5.2%

Northeastern University

5.2%

University of California - Los Angeles

4.3%

University of South Carolina - Columbia

3.5%

Southern Illinois University Carbondale

3.5%

Santa Clara University

3.5%

Brigham Young University

3.5%

Michigan State University

3.5%

University of Utah

3.5%

Northwestern University

3.5%

University of Delaware

3.5%

San Francisco State University

3.5%

Duke University

3.5%

George Mason University

3.5%

University of Southern Maine

2.6%

Georgetown University

2.6%
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Majors

Business

27.6%

Marketing

23.8%

Communication

6.8%

Management

5.6%

English

4.1%

Psychology

3.8%

Finance

3.8%

Liberal Arts

2.8%

Journalism

2.5%

Political Science

2.3%

Kinesiology

2.0%

Economics

2.0%

Computer Science

1.8%

Public Relations

1.8%

Sociology

1.8%

International Business

1.5%

Project Management

1.5%

Specialized Sales And Merchandising

1.5%

History

1.5%

Advertising

1.5%
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Degrees

Bachelors

52.2%

Masters

26.4%

Other

12.7%

Certificate

5.0%

Associate

1.9%

Doctorate

1.2%

Diploma

0.4%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Partner Marketing Manager Salaries

Job Title Company Location Start Date Salary
Regional Partner Sales/Marketing K2 Partnering Solutions, Inc. Boston, MA Jan 05, 2010 $170,000
Partner Marketing Manager Hewlett-Packard Company San Francisco, CA Dec 16, 2014 $165,000 -
$175,000
Manager Partner Marketing Hewlett-Packard Company Cupertino, CA Jul 24, 2012 $156,000 -
$170,470
Partner--Marketing Manager Antedote San Francisco, CA Dec 28, 2016 $150,000
Partner/Channel Marketing Manager-Lync Microsoft Corporation Redmond, WA Jun 25, 2016 $147,502
Senior Partnerships Marketing Manager Microsoft Corporation Palo Alto, CA Dec 08, 2010 $146,000
Senior Partnerships Marketing Manager Microsoft Corporation Palo Alto, CA Jul 08, 2009 $146,000
Marketing Manager, Partner Marketing Microsoft Corporation New York, NY Feb 01, 2010 $145,000
Senior Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Jul 27, 2016 $143,000
Senior Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Jul 17, 2016 $140,600
Senior Partner/Channel Marketing Manager SMB Microsoft Corporation Bellevue, WA Jun 02, 2014 $137,500
Senior Partner/Channel Marketing Manager SMB Microsoft Corporation Bellevue, WA May 25, 2014 $137,500
Senior Partner/Channel Marketing Manager-Windows C Microsoft Corporation Redmond, WA Apr 14, 2014 $136,892
Senior Partner Channel Marketing Manager Microsoft Corporation Boca Raton, FL Aug 17, 2016 $129,800
Partner Marketing Manager Ooyala Inc. Mountain View, CA Nov 01, 2012 $127,923
Senior Partner Channel Marketing Manager Microsoft Corporation Redmond, WA Jun 01, 2015 $127,806
Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Sep 21, 2014 $126,000
Partner Marketing Manager Hewlett Packard Company Cupertino, CA Jan 18, 2011 $125,798 -
$166,250
Senior Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Aug 15, 2013 $122,201
Senior Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Feb 05, 2014 $115,546
Partner/Channel Marketing Manager Microsoft Corporation Bellevue, WA Aug 17, 2016 $115,000
Partner Channel Marketing Manager Microsoft Corporation Redmond, WA Jul 10, 2015 $114,900
Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Dec 08, 2016 $114,000
Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Aug 09, 2015 $114,000
Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Aug 19, 2015 $114,000
Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Aug 20, 2015 $114,000
Partner/Channel Marketing Manager Microsoft Corporation Redmond, WA Aug 24, 2015 $114,000

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Top Skills for A Partner Marketing Manager

PartnerProgramStrategicPartnershipsOnlineWebROIDemandGenerationProgramsBusinessDevelopmentValuePropositionResellersBusinessPlansSalesToolsMDFISVFinancialSEOOEMPressReleasesTradeShowsProjectManagementWindows

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Top Partner Marketing Manager Skills

  1. Partner Program
  2. Strategic Partnerships
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Collaborated with Partner Program Managers on the development, implementation and management of the overall company marketing plan.
  • Increased leads and site viewership for Posit Science, a brain training software company, through strategic partnerships.
  • Guided licensees on performing online submissions, run training sessions and give presentations to support licensees as well as internal teams.
  • Created websites, social media platforms, printed material, branded souvenirs, branded apparel, photography and video.
  • Analyze key performance indicators (KPIs) to measure effectiveness of marketing campaigns to maximize ROI.

Top Partner Marketing Manager Employers

Partner Marketing Manager Videos

Career Advice on becoming an Internal Communications Manager by Sophie M (Full Version)

How To Go From Brand Partner to National Marketing Director

Lakshmi Karanth, Partner Marketing Manager: Microsoft

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