How to hire a partner marketing manager

How to hire a partner marketing manager, step by step

Here's a step-by-step partner marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a partner marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new partner marketing manager
• Step 8: Go through the hiring process checklist

What does a partner marketing manager do?

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1. Identify your hiring needs

   First, determine the employments status of the partner marketing manager you need to hire. Certain partner marketing manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect partner marketing manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of partner marketing managers.

   Type of Partner Marketing Manager	Description	Hourly rate
   Partner Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$39-75
   Marketing Strategist	The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits... Show more	$25-57
   Marketing Supervisor	Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines... Show more	$21-43

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Channel Marketing
   • Digital Marketing
   • Marketing Campaigns
   • Integrated Marketing
   • Project Management
   • Cloud
   • Business Development
   • ROI
   • Marketing Mix
   • Facebook
   • B2B Marketing
   • Demand Generation
   • KPIs
   • Integrated Marketing Campaigns

   Check all skills

   Responsibilities:

   • Implement CRM to execute and measure campaigns, manage opportunities and generate reports for executive team.
   • Manage local CRM program and act as first line of communication to troubleshoot and resolve system errors.
   • Plan and manage creative for retail channel (online and in-store), distis, education, SMB and enterprise.
   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Develop and track customer, campaign, and channel KPIs.
   • Maintain social media including multiple weekly updates to Facebook fan page.

   More partner marketing manager duties

3. Make a budget

   Including a salary range in your partner marketing manager job description helps attract top candidates to the position. A partner marketing manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a partner marketing manager in Alabama may be lower than in Rhode Island, and an entry-level partner marketing manager usually earns less than a senior-level partner marketing manager. Additionally, a partner marketing manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average partner marketing manager salary

   $114,362yearly

   $54.98 hourly rate

   ---

   Entry-level partner marketing manager salary

   $82,000 yearly salary

   Updated December 18, 2025

   Average partner marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Rhode Island	$131,971	$63
   2	Connecticut	$130,795	$63
   3	California	$128,215	$62
   4	Virginia	$124,757	$60
   5	Washington	$119,106	$57
   6	New York	$114,814	$55
   7	North Dakota	$110,419	$53
   8	Nevada	$109,599	$53
   9	North Carolina	$107,498	$52
   10	Maryland	$106,832	$51
   11	Indiana	$105,613	$51
   12	Massachusetts	$103,748	$50
   13	Arizona	$102,824	$49
   14	District of Columbia	$102,540	$49
   15	West Virginia	$101,555	$49
   16	Illinois	$98,643	$47
   17	Michigan	$94,652	$46
   18	Utah	$93,785	$45
   19	Texas	$92,559	$45
   20	Georgia	$89,302	$43

   Average partner marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$150,991	$72.59	764
   2	Netflix	$149,675	$71.96	46
   3	The Walt Disney Company	$141,452	$68.01	42
   4	Apple	$141,262	$67.91	39
   5	Google	$140,210	$67.41	186
   6	NVIDIA	$127,336	$61.22	28
   7	Microsoft	$127,096	$61.10	116
   8	Snowflake Computing	$125,847	$60.50	12
   9	Apptio	$125,524	$60.35
   10	New Relic	$124,239	$59.73	15
   11	Cisco	$123,280	$59.27	176
   12	Genentech	$123,230	$59.25	5
   13	Fortinet	$122,868	$59.07	7
   14	Palantir	$122,778	$59.03	10
   15	Twitter	$121,313	$58.32	6
   16	Hoffmann-LA Roche Inc	$121,267	$58.30	3
   17	HP	$119,861	$57.63	7
   18	Hitachi Vantara	$119,561	$57.48	1
   19	Hearst	$119,141	$57.28	16
   20	Infineon Technologies	$118,587	$57.01	4

4. Writing a partner marketing manager job description

   A partner marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a partner marketing manager job description:

   Partner marketing manager job description example

   We're at the forefront of the data revolution, committed to building the world's greatest data and applications platform. Our ‘get it done' culture allows everyone at Snowflake to have an equal opportunity to innovate on new ideas, create work with a lasting impact, and excel in a culture of collaboration.
   
   As a Partner Marketing Manager (Snowflake Marketplace) you will be responsible for helping Snowflake showcase that data collaboration is the future. This is a very exciting and growing area of the business with over 300 partners representing 1,200+ datasets. You'll do this through three key motions.
   
   Work strategically with a select group of “Elite” Marketplace partners to build, execute, measure and iterate on joint and partner-led marketing campaigns
   
   Leverage the existing tools in place to provide marketing guidance and activations for the “long tail” of select and registered partners.
   
   Manage building and defining new partner marketing strategies as we bring on new partner types to the marketplace.
   
   This opportunity is highly collaborative in nature and you will be working with Product Marketing, Industry Marketing, Customer Marketing, Corporate Communications, ABM, Community, Sales, Alliances in addition to Field Marketing organizations in the Americas, Asia, Japan, and EMEA.
   AN IDEAL CANDIDATE WILL HAVE : Ability to go into the Snowflake office 3 days a week in any of these areas: San Mateo, CA; Seattle, WA; New York, New York Demonstrated success in highly collaborative, cross functional work across regional, other marketing teams, industry specialist teams and leadership Proven success in working in hyper growth environments 5+ years of experience in a role focused partner marketing program management Hands-on execution ability with effective project and time management. Effective written and verbal communications skills and the ability to adapt your messaging to meet your audiences, internally and externally Must be willing to travel on occasional basis Bachelor's Degree in Marketing, Business Administration, Communications or a related field. Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact?

   Copy this example

   

5. Post your job

   To find the right partner marketing manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with partner marketing managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit partner marketing managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your partner marketing manager job on Zippia to find and recruit partner marketing manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting partner marketing managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new partner marketing manager

   Once you have selected a candidate for the partner marketing manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new partner marketing manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a partner marketing manager?