Partner marketing manager job description

We're at the forefront of the data revolution, committed to building the world's greatest data and applications platform. Our ‘get it done' culture allows everyone at Snowflake to have an equal opportunity to innovate on new ideas, create work with a lasting impact, and excel in a culture of collaboration.

As a Partner Marketing Manager (Snowflake Marketplace) you will be responsible for helping Snowflake showcase that data collaboration is the future. This is a very exciting and growing area of the business with over 300 partners representing 1,200+ datasets. You'll do this through three key motions.

Work strategically with a select group of “Elite” Marketplace partners to build, execute, measure and iterate on joint and partner-led marketing campaigns

Leverage the existing tools in place to provide marketing guidance and activations for the “long tail” of select and registered partners.

Manage building and defining new partner marketing strategies as we bring on new partner types to the marketplace.

This opportunity is highly collaborative in nature and you will be working with Product Marketing, Industry Marketing, Customer Marketing, Corporate Communications, ABM, Community, Sales, Alliances in addition to Field Marketing organizations in the Americas, Asia, Japan, and EMEA.
AN IDEAL CANDIDATE WILL HAVE :
Ability to go into the Snowflake office 3 days a week in any of these areas: San Mateo, CA; Seattle, WA; New York, New York Demonstrated success in highly collaborative, cross functional work across regional, other marketing teams, industry specialist teams and leadership Proven success in working in hyper growth environments 5+ years of experience in a role focused partner marketing program management Hands-on execution ability with effective project and time management. Effective written and verbal communications skills and the ability to adapt your messaging to meet your audiences, internally and externally Must be willing to travel on occasional basis Bachelor's Degree in Marketing, Business Administration, Communications or a related field.
Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?

Partner Marketing Manager

Location: Flexible location, remote

We are seeking an innovative and engaging partner marketer to join the team as the CSP/GSI Partner Marketing Manager for North America. The 2nd Watch partner ecosystem is a crucial part of our business, and with a high focus on our strategic partners, this marketing role encompasses many possibilities.

You will have direct responsibility for driving joint, long-term cloud GTM programs with strategic partners in North America, and for planning and executing demand generation programs together with our partners and regional teams to build best practices, drive revenue, and excite our clients. If you thrive on driving business growth and transformation through partner routes-to-market, this role is for you.

We are a fast paced, growth stage business that is accelerating its well-regarded leadership position in a game changing industry. The role will report directly to the Executive Director, Marketing with dotted line reporting to the Executive Director, Alliances and will be responsible for crafting, managing, and implementing the Cloud Service Provider marketing plan. You will also play a key role in making decisions that inform our service offering development, influence future services roadmap, and ultimately drive 2nd Watch's go-to-market approach around our Cloud Service Provider relationships, specifically focused on both AWS and Snowflake. In short, a successful candidate will have a huge impact.

As a Partner Marketing Manager, you will have a focus on 2nd Watch CSP marketing relationship focused on crafting and implementing joint CSP GTM programs that drive sales pipeline. This requires creating strategic solution plays that align to 2nd Watch business plans. You will create and tell inspirational stories that differentiate 2nd Watch and help convey and demonstrate the value of 2nd Watch solutions in the market. Success will be measured by our ability to drive Sales Qualified Leads that mature to closure.

Recognizing that you are not working in a large corporate environment, you'll be given the autonomy to make a difference, enact change, but have the willingness to roll up your sleeves and do the work of marketing. This is not a job for someone who is used to handing off things to other departments. You own the outcome.

You will also be an expert communicator who blends B2B marketing expertise with a wide range of go-to-market activities and the willingness to drive hands-on, tactical execution of marketing activities.

This role entails managing competing priorities and you will need excellent planning, organizational, and prioritization skills. A data-driven mindset and analytical capability is key for understanding and optimizing messaging, positioning, demand generation campaigns, and high impact outcomes.

Rescale is high performance computing built for the cloud. We empower engineers while giving IT security and control. From supersonic jets to personalized medicine, industry leaders are bringing new product innovations to market with unprecedented speed and efficiency. Rescale. is a cloud platform delivering intelligent full-stack automation and performance optimization. IT leaders use Rescale to deliver HPC-as-a-Service with a secure control plane to deliver any application, on any architecture, at any scale on their cloud of choice.

We are seeking a Partner Marketing Manager to join our team! As a critical part of the Demand Generation function, this position will work in lockstep with Rescale's Partner team to strategize, execute and optimize co-marketing campaigns that grow brand awareness, penetration and engagement at target accounts. This high-visibility role will be responsible for influencing new pipeline generation, accelerating existing opportunities, and driving customer growth within key accounts.

At Rescale, this means you will work on and impact: Building a partner marketing strategy and campaign plan in collaboration with Demand Generation and the Partner TeamBuild strong working relationships with marketing teams at our partners and build towards creating annual joint marketing plans Execute co-marketing campaigns to drive new logo acquisition across our target accounts Enable the sales teams to effectively follow up on partner campaign sourced leads Collaborate with product marketing to produce and operationalize better together messaging with our partners Accurately measure, optimize and report on partner marketing investments

What we're looking for: 4+ years of B2B partner or demand generation marketing, with at least 1 year managing partner marketing programs at a tech or software company Prior experience with cloud computing or marketing to technical audiences (e.g. IT, software engineers, engineers, scientists etc.) is a plus Demonstrated ability to build strong partner relationships and drive opportunity creation through co-marketing campaigns Strong understanding of marketing metrics and ability to derive actionable conclusions and report out on results Experience with Marketo and Salesforce or other comparable tools is required

Diversity, equity, inclusion and belonging are fundamental to our success. We strive to be a workplace where we: Welcome ALL and ALL are welcome.Show up with our whole selves or whichever parts of ourselves we're comfortable sharing, and be ready to see the same in others. Be ready to learn, unlearn, and learn again. Respect others and their opinions. We practice empathy in the way we interact with each other and celebrate uniqueness as a team. Seek to understand - ask more questions than one makes statements.Provide safety from judgment and preserve a collaborative environment.

What we're looking for4+ years of B2B partner or demand generation marketing, with at least 1 year managing partner marketing programs at a tech or software company Prior experience with cloud computing or marketing to technical audiences (e.g. IT, software engineers, engineers, scientists etc.) is a plus Demonstrated ability to build strong partner relationships and drive opportunity creation through co-marketing campaigns Strong understanding of marketing metrics and ability to derive actionable conclusions and report out on results Experience with Marketo and Salesforce or other comparable tools is required

About your team at Rescale and who you will work with: Manager: Ethan Rasa, Sr. Director of Corporate Development, PartnershipsTeam: You'll work closely with the Demand Generation, Partner Team, Sales, Marketing Operations, and Product Marketing teams.

Rescale is an equal opportunities employer and welcomes applications from all qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age. As part of our standard hiring process for new employees, employment with Rescale will be contingent upon successful completion of a comprehensive background check.
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