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The differences between partner marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a partner marketing manager and an assistant marketing manager. Additionally, a partner marketing manager has an average salary of $114,362, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a partner marketing manager include channel marketing, digital marketing and marketing campaigns. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Partner Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $114,362 | $94,094 |
| Hourly rate | $54.98 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 115,929 | 82,527 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A partner marketing manager is responsible for planning and managing marketing-initiated activities within the allocated budgetary guidelines and deadlines. They work with partners to grow joint marketing plans based on current market trends and competitors. They supervise in making presentations and run product training to partners as needed. It is their responsibility to identify, qualify possible partners for lead generation, and evaluate the marketing performance of partners and provide recommendations. Moreover, they maintain a positive and productive relationship with partners.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Partner marketing managers and assistant marketing managers have different pay scales, as shown below.
| Partner Marketing Manager | Assistant Marketing Manager | |
| Average salary | $114,362 | $94,094 |
| Salary range | Between $82,000 And $158,000 | Between $64,000 And $136,000 |
| Highest paying City | Providence, RI | Portsmouth, VA |
| Highest paying state | Rhode Island | Virginia |
| Best paying company | Meta | General Motors |
| Best paying industry | Technology | Finance |
There are a few differences between a partner marketing manager and an assistant marketing manager in terms of educational background:
| Partner Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between partner marketing managers' and assistant marketing managers' demographics:
| Partner Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.5% Female, 54.5% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |