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The differences between partner marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a partner marketing manager and a brand marketing manager. Additionally, a partner marketing manager has an average salary of $114,362, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a partner marketing manager include channel marketing, digital marketing and marketing campaigns. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Partner Marketing Manager | Brand Marketing Manager | |
| Yearly salary | $114,362 | $91,940 |
| Hourly rate | $54.98 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 115,929 | 108,824 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A partner marketing manager is responsible for planning and managing marketing-initiated activities within the allocated budgetary guidelines and deadlines. They work with partners to grow joint marketing plans based on current market trends and competitors. They supervise in making presentations and run product training to partners as needed. It is their responsibility to identify, qualify possible partners for lead generation, and evaluate the marketing performance of partners and provide recommendations. Moreover, they maintain a positive and productive relationship with partners.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Partner marketing managers and brand marketing managers have different pay scales, as shown below.
| Partner Marketing Manager | Brand Marketing Manager | |
| Average salary | $114,362 | $91,940 |
| Salary range | Between $82,000 And $158,000 | Between $64,000 And $131,000 |
| Highest paying City | Providence, RI | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Meta | Morgan Lewis |
| Best paying industry | Technology | Media |
There are a few differences between a partner marketing manager and a brand marketing manager in terms of educational background:
| Partner Marketing Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between partner marketing managers' and brand marketing managers' demographics:
| Partner Marketing Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.5% Female, 54.5% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |