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Partner marketing manager vs brand marketing manager

The differences between partner marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a partner marketing manager and a brand marketing manager. Additionally, a partner marketing manager has an average salary of $114,362, which is higher than the $91,940 average annual salary of a brand marketing manager.

The top three skills for a partner marketing manager include channel marketing, digital marketing and marketing campaigns. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.

Partner marketing manager vs brand marketing manager overview

Partner Marketing ManagerBrand Marketing Manager
Yearly salary$114,362$91,940
Hourly rate$54.98$44.20
Growth rate10%10%
Number of jobs115,929108,824
Job satisfaction4-
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 79%
Average age3939
Years of experience1010

What does a partner marketing manager do?

A partner marketing manager is responsible for planning and managing marketing-initiated activities within the allocated budgetary guidelines and deadlines. They work with partners to grow joint marketing plans based on current market trends and competitors. They supervise in making presentations and run product training to partners as needed. It is their responsibility to identify, qualify possible partners for lead generation, and evaluate the marketing performance of partners and provide recommendations. Moreover, they maintain a positive and productive relationship with partners.

What does a brand marketing manager do?

A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.

Partner marketing manager vs brand marketing manager salary

Partner marketing managers and brand marketing managers have different pay scales, as shown below.

Partner Marketing ManagerBrand Marketing Manager
Average salary$114,362$91,940
Salary rangeBetween $82,000 And $158,000Between $64,000 And $131,000
Highest paying CityProvidence, RISan Francisco, CA
Highest paying stateRhode IslandWashington
Best paying companyMetaMorgan Lewis
Best paying industryTechnologyMedia

Differences between partner marketing manager and brand marketing manager education

There are a few differences between a partner marketing manager and a brand marketing manager in terms of educational background:

Partner Marketing ManagerBrand Marketing Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 79%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Partner marketing manager vs brand marketing manager demographics

Here are the differences between partner marketing managers' and brand marketing managers' demographics:

Partner Marketing ManagerBrand Marketing Manager
Average age3939
Gender ratioMale, 45.5% Female, 54.5%Male, 42.7% Female, 57.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between partner marketing manager and brand marketing manager duties and responsibilities

Partner marketing manager example responsibilities.

  • Implement CRM to execute and measure campaigns, manage opportunities and generate reports for executive team.
  • Manage local CRM program and act as first line of communication to troubleshoot and resolve system errors.
  • Plan and manage creative for retail channel (online and in-store), distis, education, SMB and enterprise.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop and track customer, campaign, and channel KPIs.
  • Maintain social media including multiple weekly updates to Facebook fan page.
  • Show more

Brand marketing manager example responsibilities.

  • Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
  • Manage promotional marketing agency for development of all channel-specific POS.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
  • Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
  • Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.
  • Show more

Partner marketing manager vs brand marketing manager skills

Common partner marketing manager skills
  • Channel Marketing, 11%
  • Digital Marketing, 10%
  • Marketing Campaigns, 8%
  • Integrated Marketing, 6%
  • Project Management, 4%
  • Cloud, 4%
Common brand marketing manager skills
  • Brand Marketing, 11%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Brand Management, 5%
  • Project Management, 5%
  • Integrated Marketing, 5%

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