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Partner marketing manager vs digital marketing manager

The differences between partner marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a partner marketing manager and a digital marketing manager. Additionally, a partner marketing manager has an average salary of $114,362, which is higher than the $99,563 average annual salary of a digital marketing manager.

The top three skills for a partner marketing manager include channel marketing, digital marketing and marketing campaigns. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.

Partner marketing manager vs digital marketing manager overview

Partner Marketing ManagerDigital Marketing Manager
Yearly salary$114,362$99,563
Hourly rate$54.98$47.87
Growth rate10%10%
Number of jobs115,929126,137
Job satisfaction4-
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a partner marketing manager do?

A partner marketing manager is responsible for planning and managing marketing-initiated activities within the allocated budgetary guidelines and deadlines. They work with partners to grow joint marketing plans based on current market trends and competitors. They supervise in making presentations and run product training to partners as needed. It is their responsibility to identify, qualify possible partners for lead generation, and evaluate the marketing performance of partners and provide recommendations. Moreover, they maintain a positive and productive relationship with partners.

What does a digital marketing manager do?

As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.

Partner marketing manager vs digital marketing manager salary

Partner marketing managers and digital marketing managers have different pay scales, as shown below.

Partner Marketing ManagerDigital Marketing Manager
Average salary$114,362$99,563
Salary rangeBetween $82,000 And $158,000Between $71,000 And $138,000
Highest paying CityProvidence, RISan Francisco, CA
Highest paying stateRhode IslandNew Jersey
Best paying companyMetaConrad N. Hilton Foundation
Best paying industryTechnology-

Differences between partner marketing manager and digital marketing manager education

There are a few differences between a partner marketing manager and a digital marketing manager in terms of educational background:

Partner Marketing ManagerDigital Marketing Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Partner marketing manager vs digital marketing manager demographics

Here are the differences between partner marketing managers' and digital marketing managers' demographics:

Partner Marketing ManagerDigital Marketing Manager
Average age3939
Gender ratioMale, 45.5% Female, 54.5%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between partner marketing manager and digital marketing manager duties and responsibilities

Partner marketing manager example responsibilities.

  • Implement CRM to execute and measure campaigns, manage opportunities and generate reports for executive team.
  • Manage local CRM program and act as first line of communication to troubleshoot and resolve system errors.
  • Plan and manage creative for retail channel (online and in-store), distis, education, SMB and enterprise.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop and track customer, campaign, and channel KPIs.
  • Maintain social media including multiple weekly updates to Facebook fan page.
  • Show more

Digital marketing manager example responsibilities.

  • Manage social media accounts; more than double Instagram & Facebook followers.
  • Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
  • Manage all QA and UAT to ensure all web enhancements meet business requirements.
  • Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
  • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
  • Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
  • Show more

Partner marketing manager vs digital marketing manager skills

Common partner marketing manager skills
  • Channel Marketing, 11%
  • Digital Marketing, 10%
  • Marketing Campaigns, 8%
  • Integrated Marketing, 6%
  • Project Management, 4%
  • Cloud, 4%
Common digital marketing manager skills
  • Digital Marketing, 24%
  • Google Analytics, 5%
  • Email Marketing, 5%
  • Marketing Campaigns, 4%
  • Project Management, 3%
  • B Testing, 3%

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