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The differences between partner marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a partner marketing manager and a digital marketing manager. Additionally, a partner marketing manager has an average salary of $114,362, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a partner marketing manager include channel marketing, digital marketing and marketing campaigns. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Partner Marketing Manager | Digital Marketing Manager | |
| Yearly salary | $114,362 | $99,563 |
| Hourly rate | $54.98 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 115,929 | 126,137 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A partner marketing manager is responsible for planning and managing marketing-initiated activities within the allocated budgetary guidelines and deadlines. They work with partners to grow joint marketing plans based on current market trends and competitors. They supervise in making presentations and run product training to partners as needed. It is their responsibility to identify, qualify possible partners for lead generation, and evaluate the marketing performance of partners and provide recommendations. Moreover, they maintain a positive and productive relationship with partners.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Partner marketing managers and digital marketing managers have different pay scales, as shown below.
| Partner Marketing Manager | Digital Marketing Manager | |
| Average salary | $114,362 | $99,563 |
| Salary range | Between $82,000 And $158,000 | Between $71,000 And $138,000 |
| Highest paying City | Providence, RI | San Francisco, CA |
| Highest paying state | Rhode Island | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a partner marketing manager and a digital marketing manager in terms of educational background:
| Partner Marketing Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between partner marketing managers' and digital marketing managers' demographics:
| Partner Marketing Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.5% Female, 54.5% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |