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Partner marketing manager vs marketing account manager

The differences between partner marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a partner marketing manager and a marketing account manager. Additionally, a partner marketing manager has an average salary of $114,362, which is higher than the $67,983 average annual salary of a marketing account manager.

The top three skills for a partner marketing manager include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.

Partner marketing manager vs marketing account manager overview

Partner Marketing ManagerMarketing Account Manager
Yearly salary$114,362$67,983
Hourly rate$54.98$32.68
Growth rate10%10%
Number of jobs115,929163,297
Job satisfaction4-
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a partner marketing manager do?

A partner marketing manager is responsible for planning and managing marketing-initiated activities within the allocated budgetary guidelines and deadlines. They work with partners to grow joint marketing plans based on current market trends and competitors. They supervise in making presentations and run product training to partners as needed. It is their responsibility to identify, qualify possible partners for lead generation, and evaluate the marketing performance of partners and provide recommendations. Moreover, they maintain a positive and productive relationship with partners.

What does a marketing account manager do?

A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.

Partner marketing manager vs marketing account manager salary

Partner marketing managers and marketing account managers have different pay scales, as shown below.

Partner Marketing ManagerMarketing Account Manager
Average salary$114,362$67,983
Salary rangeBetween $82,000 And $158,000Between $50,000 And $91,000
Highest paying CityProvidence, RISan Francisco, CA
Highest paying stateRhode IslandWashington
Best paying companyMetaAmerican Tower
Best paying industryTechnologyEnergy

Differences between partner marketing manager and marketing account manager education

There are a few differences between a partner marketing manager and a marketing account manager in terms of educational background:

Partner Marketing ManagerMarketing Account Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Partner marketing manager vs marketing account manager demographics

Here are the differences between partner marketing managers' and marketing account managers' demographics:

Partner Marketing ManagerMarketing Account Manager
Average age3939
Gender ratioMale, 45.5% Female, 54.5%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between partner marketing manager and marketing account manager duties and responsibilities

Partner marketing manager example responsibilities.

  • Implement CRM to execute and measure campaigns, manage opportunities and generate reports for executive team.
  • Manage local CRM program and act as first line of communication to troubleshoot and resolve system errors.
  • Plan and manage creative for retail channel (online and in-store), distis, education, SMB and enterprise.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop and track customer, campaign, and channel KPIs.
  • Maintain social media including multiple weekly updates to Facebook fan page.
  • Show more

Marketing account manager example responsibilities.

  • Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
  • Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
  • Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
  • Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.
  • Show more

Partner marketing manager vs marketing account manager skills

Common partner marketing manager skills
  • Channel Marketing, 11%
  • Digital Marketing, 10%
  • Marketing Campaigns, 8%
  • Integrated Marketing, 6%
  • Project Management, 4%
  • Cloud, 4%
Common marketing account manager skills
  • Digital Marketing, 18%
  • Project Management, 8%
  • Email Marketing, 6%
  • Account Management, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%

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