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Partner marketing manager vs marketing manager

The differences between partner marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a partner marketing manager and a marketing manager. Additionally, a partner marketing manager has an average salary of $114,362, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a partner marketing manager include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Partner marketing manager vs marketing manager overview

Partner Marketing ManagerMarketing Manager
Yearly salary$114,362$104,550
Hourly rate$54.98$50.26
Growth rate10%10%
Number of jobs115,92989,627
Job satisfaction43
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a partner marketing manager do?

A partner marketing manager is responsible for planning and managing marketing-initiated activities within the allocated budgetary guidelines and deadlines. They work with partners to grow joint marketing plans based on current market trends and competitors. They supervise in making presentations and run product training to partners as needed. It is their responsibility to identify, qualify possible partners for lead generation, and evaluate the marketing performance of partners and provide recommendations. Moreover, they maintain a positive and productive relationship with partners.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Partner marketing manager vs marketing manager salary

Partner marketing managers and marketing managers have different pay scales, as shown below.

Partner Marketing ManagerMarketing Manager
Average salary$114,362$104,550
Salary rangeBetween $82,000 And $158,000Between $71,000 And $153,000
Highest paying CityProvidence, RIMenlo Park, CA
Highest paying stateRhode IslandCalifornia
Best paying companyMetaMeta
Best paying industryTechnologyTechnology

Differences between partner marketing manager and marketing manager education

There are a few differences between a partner marketing manager and a marketing manager in terms of educational background:

Partner Marketing ManagerMarketing Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Partner marketing manager vs marketing manager demographics

Here are the differences between partner marketing managers' and marketing managers' demographics:

Partner Marketing ManagerMarketing Manager
Average age3939
Gender ratioMale, 45.5% Female, 54.5%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between partner marketing manager and marketing manager duties and responsibilities

Partner marketing manager example responsibilities.

  • Implement CRM to execute and measure campaigns, manage opportunities and generate reports for executive team.
  • Manage local CRM program and act as first line of communication to troubleshoot and resolve system errors.
  • Plan and manage creative for retail channel (online and in-store), distis, education, SMB and enterprise.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop and track customer, campaign, and channel KPIs.
  • Maintain social media including multiple weekly updates to Facebook fan page.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Partner marketing manager vs marketing manager skills

Common partner marketing manager skills
  • Channel Marketing, 11%
  • Digital Marketing, 10%
  • Marketing Campaigns, 8%
  • Integrated Marketing, 6%
  • Project Management, 4%
  • Cloud, 4%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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