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Partner marketing manager vs marketing manager/project manager

The differences between partner marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a partner marketing manager and a marketing manager/project manager. Additionally, a partner marketing manager has an average salary of $114,362, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a partner marketing manager include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Partner marketing manager vs marketing manager/project manager overview

Partner Marketing ManagerMarketing Manager/Project Manager
Yearly salary$114,362$78,368
Hourly rate$54.98$37.68
Growth rate10%10%
Number of jobs115,929187,949
Job satisfaction4-
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a partner marketing manager do?

A partner marketing manager is responsible for planning and managing marketing-initiated activities within the allocated budgetary guidelines and deadlines. They work with partners to grow joint marketing plans based on current market trends and competitors. They supervise in making presentations and run product training to partners as needed. It is their responsibility to identify, qualify possible partners for lead generation, and evaluate the marketing performance of partners and provide recommendations. Moreover, they maintain a positive and productive relationship with partners.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

Partner marketing manager vs marketing manager/project manager salary

Partner marketing managers and marketing manager/project managers have different pay scales, as shown below.

Partner Marketing ManagerMarketing Manager/Project Manager
Average salary$114,362$78,368
Salary rangeBetween $82,000 And $158,000Between $56,000 And $109,000
Highest paying CityProvidence, RICarson City, NV
Highest paying stateRhode IslandNevada
Best paying companyMetaMeta
Best paying industryTechnologyTechnology

Differences between partner marketing manager and marketing manager/project manager education

There are a few differences between a partner marketing manager and a marketing manager/project manager in terms of educational background:

Partner Marketing ManagerMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Partner marketing manager vs marketing manager/project manager demographics

Here are the differences between partner marketing managers' and marketing manager/project managers' demographics:

Partner Marketing ManagerMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 45.5% Female, 54.5%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between partner marketing manager and marketing manager/project manager duties and responsibilities

Partner marketing manager example responsibilities.

  • Implement CRM to execute and measure campaigns, manage opportunities and generate reports for executive team.
  • Manage local CRM program and act as first line of communication to troubleshoot and resolve system errors.
  • Plan and manage creative for retail channel (online and in-store), distis, education, SMB and enterprise.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop and track customer, campaign, and channel KPIs.
  • Maintain social media including multiple weekly updates to Facebook fan page.
  • Show more

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Partner marketing manager vs marketing manager/project manager skills

Common partner marketing manager skills
  • Channel Marketing, 11%
  • Digital Marketing, 10%
  • Marketing Campaigns, 8%
  • Integrated Marketing, 6%
  • Project Management, 4%
  • Cloud, 4%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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