Partner marketing manager vs marketing program manager

The differences between partner marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a partner marketing manager and a marketing program manager. Additionally, a partner marketing manager has an average salary of $114,362, which is higher than the $86,807 average annual salary of a marketing program manager.

The top three skills for a partner marketing manager include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Partner marketing manager vs marketing program manager overview

	Partner Marketing Manager	Marketing Program Manager
Yearly salary	$114,362	$86,807
Hourly rate	$54.98	$41.73
Growth rate	10%	10%
Number of jobs	115,929	173,228
Job satisfaction	4	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a partner marketing manager do?

A partner marketing manager is responsible for planning and managing marketing-initiated activities within the allocated budgetary guidelines and deadlines. They work with partners to grow joint marketing plans based on current market trends and competitors. They supervise in making presentations and run product training to partners as needed. It is their responsibility to identify, qualify possible partners for lead generation, and evaluate the marketing performance of partners and provide recommendations. Moreover, they maintain a positive and productive relationship with partners.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Partner marketing manager vs marketing program manager salary

Partner marketing managers and marketing program managers have different pay scales, as shown below.

	Partner Marketing Manager	Marketing Program Manager
Average salary	$114,362	$86,807
Salary range	Between $82,000 And $158,000	Between $64,000 And $116,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Meta	Meta
Best paying industry	Technology	Transportation

Differences between partner marketing manager and marketing program manager education

There are a few differences between a partner marketing manager and a marketing program manager in terms of educational background:

	Partner Marketing Manager	Marketing Program Manager
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Partner marketing manager vs marketing program manager demographics

Here are the differences between partner marketing managers' and marketing program managers' demographics:

	Partner Marketing Manager	Marketing Program Manager
Average age	39	39
Gender ratio	Male, 45.5% Female, 54.5%	Male, 38.7% Female, 61.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between partner marketing manager and marketing program manager duties and responsibilities

Partner marketing manager example responsibilities.

Implement CRM to execute and measure campaigns, manage opportunities and generate reports for executive team.
Manage local CRM program and act as first line of communication to troubleshoot and resolve system errors.
Plan and manage creative for retail channel (online and in-store), distis, education, SMB and enterprise.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Develop and track customer, campaign, and channel KPIs.
Maintain social media including multiple weekly updates to Facebook fan page.

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Partner marketing manager vs marketing program manager skills

Common partner marketing manager skills

Channel Marketing, 11%
Digital Marketing, 10%
Marketing Campaigns, 8%
Integrated Marketing, 6%
Project Management, 4%
Cloud, 4%

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

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Partner Marketing Manager
Partner Marketing Manager vs Marketing Program Manager

Updated January 8, 2025

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