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The differences between partner marketing managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a partner marketing manager and a product marketing manager. Additionally, a partner marketing manager has an average salary of $114,362, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a partner marketing manager include channel marketing, digital marketing and marketing campaigns. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Partner Marketing Manager | Product Marketing Manager | |
| Yearly salary | $114,362 | $112,220 |
| Hourly rate | $54.98 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 115,929 | 166,047 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A partner marketing manager is responsible for planning and managing marketing-initiated activities within the allocated budgetary guidelines and deadlines. They work with partners to grow joint marketing plans based on current market trends and competitors. They supervise in making presentations and run product training to partners as needed. It is their responsibility to identify, qualify possible partners for lead generation, and evaluate the marketing performance of partners and provide recommendations. Moreover, they maintain a positive and productive relationship with partners.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Partner marketing managers and product marketing managers have different pay scales, as shown below.
| Partner Marketing Manager | Product Marketing Manager | |
| Average salary | $114,362 | $112,220 |
| Salary range | Between $82,000 And $158,000 | Between $83,000 And $149,000 |
| Highest paying City | Providence, RI | San Bruno, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Credit Karma |
| Best paying industry | Technology | Technology |
There are a few differences between a partner marketing manager and a product marketing manager in terms of educational background:
| Partner Marketing Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between partner marketing managers' and product marketing managers' demographics:
| Partner Marketing Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.5% Female, 54.5% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |