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Partner marketing manager vs sales and marketing manager

The differences between partner marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a partner marketing manager and a sales and marketing manager. Additionally, a partner marketing manager has an average salary of $114,362, which is higher than the $81,953 average annual salary of a sales and marketing manager.

The top three skills for a partner marketing manager include channel marketing, digital marketing and marketing campaigns. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Partner marketing manager vs sales and marketing manager overview

Partner Marketing ManagerSales And Marketing Manager
Yearly salary$114,362$81,953
Hourly rate$54.98$39.40
Growth rate10%10%
Number of jobs115,929151,042
Job satisfaction4-
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a partner marketing manager do?

A partner marketing manager is responsible for planning and managing marketing-initiated activities within the allocated budgetary guidelines and deadlines. They work with partners to grow joint marketing plans based on current market trends and competitors. They supervise in making presentations and run product training to partners as needed. It is their responsibility to identify, qualify possible partners for lead generation, and evaluate the marketing performance of partners and provide recommendations. Moreover, they maintain a positive and productive relationship with partners.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Partner marketing manager vs sales and marketing manager salary

Partner marketing managers and sales and marketing managers have different pay scales, as shown below.

Partner Marketing ManagerSales And Marketing Manager
Average salary$114,362$81,953
Salary rangeBetween $82,000 And $158,000Between $43,000 And $154,000
Highest paying CityProvidence, RIYonkers, NY
Highest paying stateRhode IslandNew York
Best paying companyMetaMeta
Best paying industryTechnologyTechnology

Differences between partner marketing manager and sales and marketing manager education

There are a few differences between a partner marketing manager and a sales and marketing manager in terms of educational background:

Partner Marketing ManagerSales And Marketing Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Partner marketing manager vs sales and marketing manager demographics

Here are the differences between partner marketing managers' and sales and marketing managers' demographics:

Partner Marketing ManagerSales And Marketing Manager
Average age3939
Gender ratioMale, 45.5% Female, 54.5%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between partner marketing manager and sales and marketing manager duties and responsibilities

Partner marketing manager example responsibilities.

  • Implement CRM to execute and measure campaigns, manage opportunities and generate reports for executive team.
  • Manage local CRM program and act as first line of communication to troubleshoot and resolve system errors.
  • Plan and manage creative for retail channel (online and in-store), distis, education, SMB and enterprise.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop and track customer, campaign, and channel KPIs.
  • Maintain social media including multiple weekly updates to Facebook fan page.
  • Show more

Sales and marketing manager example responsibilities.

  • Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
  • Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
  • Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
  • Review draft and submit RFP responses and manage follow-up communications.
  • Design marketing and advertising collateral, manage company website, SEO and social media
  • Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
  • Show more

Partner marketing manager vs sales and marketing manager skills

Common partner marketing manager skills
  • Channel Marketing, 11%
  • Digital Marketing, 10%
  • Marketing Campaigns, 8%
  • Integrated Marketing, 6%
  • Project Management, 4%
  • Cloud, 4%
Common sales and marketing manager skills
  • Customer Service, 13%
  • Digital Marketing, 10%
  • Customer Satisfaction, 8%
  • Product Development, 7%
  • B2C, 7%
  • Sales Process, 6%

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