Partner marketing manager vs senior manager of marketing

The differences between partner marketing managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a partner marketing manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $114,362 average annual salary of a partner marketing manager.

The top three skills for a partner marketing manager include channel marketing, digital marketing and marketing campaigns. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Partner marketing manager vs senior manager of marketing overview

	Partner Marketing Manager	Senior Manager Of Marketing
Yearly salary	$114,362	$118,350
Hourly rate	$54.98	$56.90
Growth rate	10%	10%
Number of jobs	115,929	109,064
Job satisfaction	4	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a partner marketing manager do?

A partner marketing manager is responsible for planning and managing marketing-initiated activities within the allocated budgetary guidelines and deadlines. They work with partners to grow joint marketing plans based on current market trends and competitors. They supervise in making presentations and run product training to partners as needed. It is their responsibility to identify, qualify possible partners for lead generation, and evaluate the marketing performance of partners and provide recommendations. Moreover, they maintain a positive and productive relationship with partners.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Partner marketing manager vs senior manager of marketing salary

Partner marketing managers and senior managers of marketing have different pay scales, as shown below.

	Partner Marketing Manager	Senior Manager Of Marketing
Average salary	$114,362	$118,350
Salary range	Between $82,000 And $158,000	Between $92,000 And $151,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Meta	Roku
Best paying industry	Technology	Technology

Differences between partner marketing manager and senior manager of marketing education

There are a few differences between a partner marketing manager and a senior manager of marketing in terms of educational background:

	Partner Marketing Manager	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Partner marketing manager vs senior manager of marketing demographics

Here are the differences between partner marketing managers' and senior managers of marketing' demographics:

	Partner Marketing Manager	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 45.5% Female, 54.5%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between partner marketing manager and senior manager of marketing duties and responsibilities

Partner marketing manager example responsibilities.

Implement CRM to execute and measure campaigns, manage opportunities and generate reports for executive team.
Manage local CRM program and act as first line of communication to troubleshoot and resolve system errors.
Plan and manage creative for retail channel (online and in-store), distis, education, SMB and enterprise.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Develop and track customer, campaign, and channel KPIs.
Maintain social media including multiple weekly updates to Facebook fan page.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Partner marketing manager vs senior manager of marketing skills

Common partner marketing manager skills

Channel Marketing, 11%
Digital Marketing, 10%
Marketing Campaigns, 8%
Integrated Marketing, 6%
Project Management, 4%
Cloud, 4%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Partner Marketing Manager
Partner Marketing Manager vs Senior Manager Of Marketing

Updated January 8, 2025

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