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The differences between partner marketing managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a partner marketing manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $114,362 average annual salary of a partner marketing manager.
The top three skills for a partner marketing manager include channel marketing, digital marketing and marketing campaigns. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Partner Marketing Manager | Senior Product Marketing Manager | |
| Yearly salary | $114,362 | $128,471 |
| Hourly rate | $54.98 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 115,929 | 168,205 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A partner marketing manager is responsible for planning and managing marketing-initiated activities within the allocated budgetary guidelines and deadlines. They work with partners to grow joint marketing plans based on current market trends and competitors. They supervise in making presentations and run product training to partners as needed. It is their responsibility to identify, qualify possible partners for lead generation, and evaluate the marketing performance of partners and provide recommendations. Moreover, they maintain a positive and productive relationship with partners.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Partner marketing managers and senior product marketing managers have different pay scales, as shown below.
| Partner Marketing Manager | Senior Product Marketing Manager | |
| Average salary | $114,362 | $128,471 |
| Salary range | Between $82,000 And $158,000 | Between $97,000 And $168,000 |
| Highest paying City | Providence, RI | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Roku |
| Best paying industry | Technology | Technology |
There are a few differences between a partner marketing manager and a senior product marketing manager in terms of educational background:
| Partner Marketing Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between partner marketing managers' and senior product marketing managers' demographics:
| Partner Marketing Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.5% Female, 54.5% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |