What does a partner marketing manager do?
A partner marketing manager is responsible for planning and managing marketing-initiated activities within the allocated budgetary guidelines and deadlines. They work with partners to grow joint marketing plans based on current market trends and competitors. They supervise in making presentations and run product training to partners as needed. It is their responsibility to identify, qualify possible partners for lead generation, and evaluate the marketing performance of partners and provide recommendations. Moreover, they maintain a positive and productive relationship with partners.
Partner marketing manager responsibilities
Here are examples of responsibilities from real partner marketing manager resumes:
- Implement CRM to execute and measure campaigns, manage opportunities and generate reports for executive team.
- Manage local CRM program and act as first line of communication to troubleshoot and resolve system errors.
- Plan and manage creative for retail channel (online and in-store), distis, education, SMB and enterprise.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Develop and track customer, campaign, and channel KPIs.
- Maintain social media including multiple weekly updates to Facebook fan page.
- Update Facebook and YouTube sites to ensure message consistency with dealer websites.
- Recruit to play a major leadership and marketing role for a growth-stage, security cloud start-up company.
- Leverage integrated approach to create balance GTM programs for partners to build their respective brands and businesses.
- Develop KPI reports to share with partners on a timely basis to secure future revenue streams and co-op dollars.
- Analyze data across multiple channels and marketing methods to determine best practices for all labels/network relationships to yield highest ROI.
- Handle sell-in of programs and products to big-box retailers; develop and report on co-op advertising activities with major big-box retailers.
- Deliver exceptional channel and partner marketing expertise for SaaS and cloud-base products.
- Advise sales leadership on customer-specific licensing strategies and provide ROI modeling in RFP scenarios
- Develop co-marketing relationships, identify joint revenue opportunity, develop actionable GTM programs.
Partner marketing manager skills and personality traits
We calculated that 11% of Partner Marketing Managers are proficient in Channel Marketing, Digital Marketing, and Marketing Campaigns. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Partner Marketing Managers that have these skills listed on their resume here:
- Channel Marketing, 11%
Partner with Regional Vice President of Sales to develop and execute strategic business development and territory channel marketing plan.
- Digital Marketing, 10%
Implemented national sales programs by developing Digital Marketing action plans.
- Marketing Campaigns, 8%
Provided strategic marketing leadership in planning and executing both demand and audience generation in relationship marketing campaigns.
- Integrated Marketing, 6%
Managed and built client relations and developed strategies designed to increase revenue through the development and implementation of integrated marketing programs.
- Project Management, 4%
Gained hand-on experience in project management and collaborated with multiple marketing channels to provide a national branding presence.
- Cloud, 4%
Marketed channel programs that enable channel partners and distributors to resell cloud provider-as-a-Service offers.
Most partner marketing managers use their skills in "channel marketing," "digital marketing," and "marketing campaigns" to do their jobs. You can find more detail on essential partner marketing manager responsibilities here:
Analytical skills. One of the key soft skills for a partner marketing manager to have is analytical skills. You can see how this relates to what partner marketing managers do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a partner marketing manager resume shows how partner marketing managers use analytical skills: "core responsibilities included leading interactive strategy for data management websites and directing e-business, internet/intranet, and web tracking system initiatives. "
Communication skills. Another soft skill that's essential for fulfilling partner marketing manager duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a partner marketing manager resume, here's how partner marketing managers can utilize communication skills in their job responsibilities: "create high-impact communications, promotions and sales tools for direct and channel sales activities. "
Creativity. partner marketing managers are also known for creativity, which are critical to their duties. You can see how this skill relates to partner marketing manager responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A partner marketing manager resume example shows how creativity is used in the workplace: "provided creative, innovative and integrated marketing solutions promoting travel and corporate brand initiatives to the traveling consumer. "
Interpersonal skills. partner marketing manager responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example shows what partner marketing managers do with interpersonal skills on a typical day: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. Another common skill required for partner marketing manager responsibilities is "organizational skills." This skill comes up in the duties of partner marketing managers all the time, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An excerpt from a real partner marketing manager resume shows how this skill is central to what a partner marketing manager does: "interfaced with marketing, sales, and product development to achieve organizational goals. "
The three companies that hire the most partner marketing managers are:
Choose from 10+ customizable partner marketing manager resume templates
Build a professional partner marketing manager resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your partner marketing manager resume.
Compare different partner marketing managers
Partner marketing manager vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
There are some key differences in the responsibilities of each position. For example, partner marketing manager responsibilities require skills like "demand generation," "partner relationships," "gtm," and "mdf." Meanwhile a typical marketing strategist has skills in areas such as "content strategy," "healthcare," "powerpoint," and "web content." This difference in skills reveals the differences in what each career does.
Marketing strategists tend to make the most money working in the technology industry, where they earn an average salary of $100,214. In contrast, partner marketing managers make the biggest average salary, $117,387, in the technology industry.The education levels that marketing strategists earn slightly differ from partner marketing managers. In particular, marketing strategists are 0.9% more likely to graduate with a Master's Degree than a partner marketing manager. Additionally, they're 0.4% less likely to earn a Doctoral Degree.Partner marketing manager vs. Marketing supervisor
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
In addition to the difference in salary, there are some other key differences worth noting. For example, partner marketing manager responsibilities are more likely to require skills like "integrated marketing," "project management," "cloud," and "demand generation." Meanwhile, a marketing supervisor has duties that require skills in areas such as "customer satisfaction," "direct reports," "customer service," and "excellent interpersonal." These differences highlight just how different the day-to-day in each role looks.
On average, marketing supervisors earn a lower salary than partner marketing managers. Some industries support higher salaries in each profession. Interestingly enough, marketing supervisors earn the most pay in the retail industry with an average salary of $77,363. Whereas partner marketing managers have higher pay in the technology industry, with an average salary of $117,387.marketing supervisors earn similar levels of education than partner marketing managers in general. They're 3.6% less likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.Partner marketing manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a partner marketing manager is likely to be skilled in "cloud," "partner relationships," "gtm," and "mdf," while a typical senior manager of marketing is skilled in "sr," "patients," "strong project management," and "salesforce."
Senior managers of marketing make a very good living in the technology industry with an average annual salary of $126,981. On the other hand, partner marketing managers are paid the highest salary in the technology industry, with average annual pay of $117,387.When it comes to education, senior managers of marketing tend to earn higher degree levels compared to partner marketing managers. In fact, they're 6.2% more likely to earn a Master's Degree, and 0.3% more likely to graduate with a Doctoral Degree.Partner marketing manager vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Even though a few skill sets overlap between partner marketing managers and marketing leads, there are some differences that are important to note. For one, a partner marketing manager might have more use for skills like "partner relationships," "gtm," "mdf," and "partner events." Meanwhile, some responsibilities of marketing leads require skills like "healthcare," "digital transformation," "strong project management," and "salesforce. "
Marketing leads enjoy the best pay in the technology industry, with an average salary of $118,478. For comparison, partner marketing managers earn the highest salary in the technology industry.The average resume of marketing leads showed that they earn similar levels of education compared to partner marketing managers. So much so that theyacirc;euro;trade;re 1.2% more likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.1%.Types of partner marketing manager
Updated January 8, 2025
