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Become A Pay-Per-Click Strategist

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Working As A Pay-Per-Click Strategist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $62,150

    Average Salary

Example Of What A Pay-Per-Click Strategist does

  • Worked with the development team to create search engine friendly website framework.
  • Attended the 'Invitation Only' MSN search summit '09, to consult on the launch of Bing.
  • Lead, trained, and supported team responsible for managing paid online marketing efforts and copywriting for landing page optimization.
  • Search engine optimization skills and proven results.
  • Implemented campaigns that rose to over 200% ROI in record time (0 to 3 months).
  • Increased Marketing General Incorporated Facebook likes by 42.51% year over year.
  • Managed pay-per-click accounts and budgets across affiliate networks, search, social, and competitive shopping engines.
  • Developed testing strategies to improve conversion rates.
  • Established and managed Google and Yahoo PPC ad campaigns for real estate business target markets.
  • Optimized CPC accounts utilizing Google Analytics.
  • Pay Per Click Specialist Google AdWords Certified Professional in charge of creating and managing Pay Per Click advertising for clients.
  • Worked extensively with Google AdWords, Microsoft adCenter, and Facebook.
  • Increased MGI Twitter followers by 31.45% year over year.
  • Increased MGI Linkedin connections by 27.41% from the previous year.

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How To Become A Pay-Per-Click Strategist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Pay-Per-Click Strategist Demographics

Gender

  • Male

    60.0%
  • Female

    37.8%
  • Unknown

    2.2%

Ethnicity

  • White

    69.7%
  • Asian

    18.6%
  • Hispanic or Latino

    8.4%
  • Unknown

    2.7%
  • Black or African American

    0.6%
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Languages Spoken

  • Spanish

    100.0%

Pay-Per-Click Strategist

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Pay-Per-Click Strategist Education

Pay-Per-Click Strategist

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Top Skills for A Pay-Per-Click Strategist

Pay-Per-ClickAccountsGoogleAdwordsGoogleAnalyticsKeywordResearchFacebookROIOnlineSearchEngineWebMicrosoftAdcenterInternetCTRLinkedinRealEstateSearchCampaignsSEOMSNBidManagementManagePayTwitter

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Top Pay-Per-Click Strategist Skills

  1. Pay-Per-Click Accounts
  2. Google Adwords
  3. Google Analytics
You can check out examples of real life uses of top skills on resumes here:
  • Managed pay-per-click accounts and budgets across affiliate networks, search, social, and competitive shopping engines.
  • Pay Per Click Specialist Google AdWords Certified Professional in charge of creating and managing Pay Per Click advertising for clients.
  • Monitor, analyze, and report activity on Google Analytics.
  • Increased Marketing General Incorporated Facebook likes by 42.51% year over year.
  • Implemented campaigns that rose to over 200% ROI in record time (0 to 3 months).

Top Pay-Per-Click Strategist Employers

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